Photographer Sasha Samsonova is generating quite a buzz with her striking images of women who are comfortable in their own skin and unabashedly sexy. A female Helmut Newton, Sasha is all about celebrating the beauty and strength of the women who stand before her lens. 
 
Born and raised in Ukraine, Sasha is an autodidact photographer who was already shooting for Harper’s Bazaar by the time she was 17 years old, having picked up a camera after her plans to become a professional ballroom dancer fell by the wayside. But her innate understanding of how the body can express emotion in the way it moves has had a direct impact on both her photography and the films and videos she is now directing in Hollywood.
 
Sasha has worked with celebrities like Kylie Jenner, Lili Reinhart, Khloe Kardashian, Emma Roberts, and Kate Bosworth, her images have been featured in the pages of Vogue, L’Officiel, Elle, and Playboy and she has collaborated with brands such as Google, Fear of God, and Revlon. 
 
When you see Sasha’s work it’s all about sensual strength. And when you listen to her speak, you know that her goal in life is to make women feel as powerful as possible. And she has the photos to prove that she is doing exactly that.

071 Sasha Samsonova: Photographing Female Power

Guillaume Delacroix is a luxury brand whisperer. His entire career, from his early days working at Karla Otto and KCD to his time at Giorgio Armani and Balenciaga, to his current role as the founder and CEO of DLX, he has been helping leading prestige companies craft their narratives in ways that spark conversations, engage the public and create lasting impressions. 

Guillaume launched DLX nine years ago and since then he has built up a reputation in the industry for both spotting and supporting budding design talents but also for helping more established companies create bold new chapters in their brand strategy. A born storyteller, Guillaume doesn’t limit his clientele to just fashion labels but instead uses his skills to create memorable moments with a variety of companies. He has worked with everyone from Matches, and the famed Samaritaine department store in Paris to hot niche brands like Sophie Carbonari Skincare, the Zurich-based On athleticwear label and the current must-have swimwear brand Hunza G. 

The common denominator across all these companies is they are cool. And if they weren’t cool, by the time Guillaume works his magic on their brand strategy, communication rollout and event activations…well they damn sure will be.

I have known Guillaume for years and considering his impressive track record in the luxury space what still strikes me the most is how humble and self-effacing he is. I mean just Google the guy. For someone who can weave a brand narrative like nobody’s business, there is very little about Guillaume himself online. I hope this podcast will help change that. As he is one man worth knowing. 

This interview took place in June 2021

083 Guillaume Delacroix: Fashion's Badass Brand Strategist

Olivier Rousteing, the creative director of Balmain, talks about his new collaboration designing costumes for the Paris Opera house, the debut of his make-up line with L'Oreal, his childhood, his friendship with Kim Kardashian and where he wants to take the Balmain brand.

001   Olivier Rousteing - The Creative Director of Balmain

In the fashion world, there are a handful of times that you run across an up and coming designer that is so earnest, articulate, and talented that you make a secret wish in your heart that you hope they’ll make it big. That is exactly how I felt after talking with the 28-year-old designer Kevin Germanier for this podcast. 

I had seen his work before first hand at press day presentations in Paris. And Kevin’s vibrant, beaded, and bold designs always stood out. But what also made them stand out in my mind was when I discovered that his garments were of the luxury upcycled variety. Kevin’s made to measure and limited edition collections are as far away from the hippy hemp and organic cotton, Birkenstock wearing image - that sustainable fashion is still strongly associated with- as you could get. 

This Swiss-born designer, who graduated from Central Saint Martins and launched his signature line in 2018 while still a junior designer at Louis Vuitton, found a way to make sustainable fashion look sexy. Look feminine. And look fun. His sculptural silhouettes and love of embellishments firmly place his work in the “statement dressing” category. But isn’t it nice to know that his commitment to conscious design sees his garments covered in shimmering upcycled crystals from Swarovski and the fabric comes from offshoots that are getting a second lease on life.

Not surprisingly Kevin’s vivid designs have already been worn by the likes of Lady Gaga, Björk, and K-pop star Sunmi. He was also shortlisted for the 2019 LVMH Prize for young designers. And the leading fashion e-commerce platform MatchesFashion picked up his debut collection for its site, which it has been carrying ever since. So it looks like he is off to a very strong start. And maybe that secret wish of mine might actually come true. 

Just on a technical side note, I did want to let all you listeners know that Kevin and I did our interview over Zoom video. So don’t be surprised by a couple of very minor audio issues. And if you happen to be more of a visual learner, feel free to head over to my signature YouTube channel to watch the video version of this podcast in action.

Now come with me to discover the glamorous, colorful, and eco-friendly world of Kevin Germanier.

054 Kevin Germanier - The Designer Making Sustainable Fashion Glamorous

The Fashion Your Seatbelt podcast gives its listeners the rare opportunity to hear from some of the leading voices working in the fashion industry today. Each podcast is an exclusive one-to-one conversation with a creative who is crafting the future of fashion. Hosted by the renowned and award-winning fashion journalist Jessica Michault, this podcast is designed to take its audience directly to the heart of fashion and discover what makes it tick.

054 Kevin Germanier - The Designer Making Sustainable Fashion Glamorous

Fashion Your Seatbelt

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