Photographer Sasha Samsonova is generating quite a buzz with her striking images of women who are comfortable in their own skin and unabashedly sexy. A female Helmut Newton, Sasha is all about celebrating the beauty and strength of the women who stand before her lens. 
 
Born and raised in Ukraine, Sasha is an autodidact photographer who was already shooting for Harper’s Bazaar by the time she was 17 years old, having picked up a camera after her plans to become a professional ballroom dancer fell by the wayside. But her innate understanding of how the body can express emotion in the way it moves has had a direct impact on both her photography and the films and videos she is now directing in Hollywood.
 
Sasha has worked with celebrities like Kylie Jenner, Lili Reinhart, Khloe Kardashian, Emma Roberts, and Kate Bosworth, her images have been featured in the pages of Vogue, L’Officiel, Elle, and Playboy and she has collaborated with brands such as Google, Fear of God, and Revlon. 
 
When you see Sasha’s work it’s all about sensual strength. And when you listen to her speak, you know that her goal in life is to make women feel as powerful as possible. And she has the photos to prove that she is doing exactly that.

071 Sasha Samsonova: Photographing Female Power

I’ll never forget the first time I discovered the work of Mary Katrantzou. It was in London in 2008 I believe, and I just happened to wander into a room where a rack of her now-famous perfume bottle printed dresses was on display. On hand was her mother who was proudly showing off the stunning creations her daughter had dreamt up. 

And Mary’s mom had every right to be proud. Her work was unlike anything else going on in fashion at that time. Advancements in printing and computer technology had made it possible for this young woman to create architectural designs on fluid fabrics. Blending beautifully her passion for interior designs and her studies in the field of architecture at Rhode Island School of Design with her Bachelor of Arts in Textile Design and her Master’s in Fashion from Central Saint Martins. But it wasn’t just the print work that set Mary apart from the pack,it was that combined with her choice of vibrant rainbow colorways. The result was a collection that was the harbinger of the 2010s colorful print fashion revolution.

Since she started her signature brand in 2008 Mary, who was born in Athens, Greece, has found a way to modernize trompe l’oeil, help women fall in love with print and color again, and showed the world that clashing aesthetics can be boldly feminine and empowering. This is why powerful women like Michelle Obama, Cate Blanchett, Beyoncé, Lizzo, Jane Fonda, and Zendaya have all flocked to her creations. 

But Mary’s success goes beyond her ability to reinvent her core design principles every season. She is a very savvy businesswoman who saw early on in her career the power that collaborating with other creatives and brands could have in expanding her reach and name recognition. Her recent partnership with the high jewelry company Bulgari on a line of limited edition bags is a perfect example of this. But so is her work with Victoria’s Secret, Longchamp, Topshop, and Adidas Original. And her recent decision to create the size-inclusive year-round holiday capsule collection called  Mary-Mare also is indicative of how Mary is able to deftly read the fashion tea leaves as the industry shifts away from seasonal shows and moves into a space where smaller drops throughout a year feels more in keeping with the times we live in.

With over a decade in fashion, Mary Katrantzou is still innovating and challenging herself as a creative, and her devoted clients couldn’t be happier.

077 Mary Katrantzou:  Fashion's Goddess of Trompe L'Oeil and High Tech

Guillaume Delacroix is a luxury brand whisperer. His entire career, from his early days working at Karla Otto and KCD to his time at Giorgio Armani and Balenciaga, to his current role as the founder and CEO of DLX, he has been helping leading prestige companies craft their narratives in ways that spark conversations, engage the public and create lasting impressions. 

Guillaume launched DLX nine years ago and since then he has built up a reputation in the industry for both spotting and supporting budding design talents but also for helping more established companies create bold new chapters in their brand strategy. A born storyteller, Guillaume doesn’t limit his clientele to just fashion labels but instead uses his skills to create memorable moments with a variety of companies. He has worked with everyone from Matches, and the famed Samaritaine department store in Paris to hot niche brands like Sophie Carbonari Skincare, the Zurich-based On athleticwear label and the current must-have swimwear brand Hunza G. 

The common denominator across all these companies is they are cool. And if they weren’t cool, by the time Guillaume works his magic on their brand strategy, communication rollout and event activations…well they damn sure will be.

I have known Guillaume for years and considering his impressive track record in the luxury space what still strikes me the most is how humble and self-effacing he is. I mean just Google the guy. For someone who can weave a brand narrative like nobody’s business, there is very little about Guillaume himself online. I hope this podcast will help change that. As he is one man worth knowing. 

This interview took place in June 2021

083 Guillaume Delacroix: Fashion's Badass Brand Strategist

Olivier Rousteing, the creative director of Balmain, talks about his new collaboration designing costumes for the Paris Opera house, the debut of his make-up line with L'Oreal, his childhood, his friendship with Kim Kardashian and where he wants to take the Balmain brand.

001   Olivier Rousteing - The Creative Director of Balmain

The Fashion Your Seatbelt podcast gives its listeners the rare opportunity to hear from some of the leading voices working in the fashion industry today. Each podcast is an exclusive one-to-one conversation with a creative who is crafting the future of fashion. Hosted by the renowned and award-winning fashion journalist Jessica Michault, this podcast is designed to take its audience directly to the heart of fashion and discover what makes it tick.

077 Mary Katrantzou: Fashion's Goddess of Trompe L'Oeil and High Tech

Fashion Your Seatbelt

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