Photographer Sasha Samsonova is generating quite a buzz with her striking images of women who are comfortable in their own skin and unabashedly sexy. A female Helmut Newton, Sasha is all about celebrating the beauty and strength of the women who stand before her lens. 
 
Born and raised in Ukraine, Sasha is an autodidact photographer who was already shooting for Harper’s Bazaar by the time she was 17 years old, having picked up a camera after her plans to become a professional ballroom dancer fell by the wayside. But her innate understanding of how the body can express emotion in the way it moves has had a direct impact on both her photography and the films and videos she is now directing in Hollywood.
 
Sasha has worked with celebrities like Kylie Jenner, Lili Reinhart, Khloe Kardashian, Emma Roberts, and Kate Bosworth, her images have been featured in the pages of Vogue, L’Officiel, Elle, and Playboy and she has collaborated with brands such as Google, Fear of God, and Revlon. 
 
When you see Sasha’s work it’s all about sensual strength. And when you listen to her speak, you know that her goal in life is to make women feel as powerful as possible. And she has the photos to prove that she is doing exactly that.

071 Sasha Samsonova: Photographing Female Power

From the moment Alexandra Van Houtte first told me about her newly launched platform in 2016, describing it as Google for fashion, I knew she was onto something. Since then TagWalk, the website she founded and is the CEO of, has grown by leaps and bounds and has become a linchpin platform for anyone working in the fashion industry. 

It is the first runway image keyword search engine in existence. In a nutshell, the former stylist’s assistant created a site that, in just a few simple clicks, makes it possible for stylists to whittle down their sartorial selections for fashion shoots or mood boards from the thousands of catwalk images, lookbooks, and street style shots taken every season. It is also the perfect tool for fashion journalists and editors who are obliged to cull together images for those never-ending “top trend” texts, as the platform allows users to search for images by keyword, colour, season, brand, and more. Tagwalk also offers a variety of features that make it easy to save, share, and organize images.

In addition to its popularity with fashion professionals, Tagwalk’s democratic nature has made it a widespread tool for your average fashionista. As it allows visitors to the site the chance to explore the latest trends, discover new designers, find inspiration for their own personal style and create seasonal wish lists of the key pieces she wants to invest in.

My conversation with Alexandra really gets into the nitty-gritty of what it takes to get a start-up off the ground, how best to bring on investors and what skill sets a successful leader needs. As always Alexandra is honest and open with her answers, not pulling any punches when it comes to the hard questions about revenue streams, scaling her business and her hiring practices. I came away from our in-depth chat feeling inspired, energized and ready to take on the world. 

This interview took place in May 2021

081 Alexandra Van Houtte: The CEO who is galvanizing the fashion industry

Guillaume Delacroix is a luxury brand whisperer. His entire career, from his early days working at Karla Otto and KCD to his time at Giorgio Armani and Balenciaga, to his current role as the founder and CEO of DLX, he has been helping leading prestige companies craft their narratives in ways that spark conversations, engage the public and create lasting impressions. 

Guillaume launched DLX nine years ago and since then he has built up a reputation in the industry for both spotting and supporting budding design talents but also for helping more established companies create bold new chapters in their brand strategy. A born storyteller, Guillaume doesn’t limit his clientele to just fashion labels but instead uses his skills to create memorable moments with a variety of companies. He has worked with everyone from Matches, and the famed Samaritaine department store in Paris to hot niche brands like Sophie Carbonari Skincare, the Zurich-based On athleticwear label and the current must-have swimwear brand Hunza G. 

The common denominator across all these companies is they are cool. And if they weren’t cool, by the time Guillaume works his magic on their brand strategy, communication rollout and event activations…well they damn sure will be.

I have known Guillaume for years and considering his impressive track record in the luxury space what still strikes me the most is how humble and self-effacing he is. I mean just Google the guy. For someone who can weave a brand narrative like nobody’s business, there is very little about Guillaume himself online. I hope this podcast will help change that. As he is one man worth knowing. 

This interview took place in June 2021

083 Guillaume Delacroix: Fashion's Badass Brand Strategist

Olivier Rousteing, the creative director of Balmain, talks about his new collaboration designing costumes for the Paris Opera house, the debut of his make-up line with L'Oreal, his childhood, his friendship with Kim Kardashian and where he wants to take the Balmain brand.

001   Olivier Rousteing - The Creative Director of Balmain

The Fashion Your Seatbelt podcast gives its listeners the rare opportunity to hear from some of the leading voices working in the fashion industry today. Each podcast is an exclusive one-to-one conversation with a creative who is crafting the future of fashion. Hosted by the renowned and award-winning fashion journalist Jessica Michault, this podcast is designed to take its audience directly to the heart of fashion and discover what makes it tick.

081 Alexandra Van Houtte: The CEO who is galvanizing the fashion industry

Fashion Your Seatbelt

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