Photographer Sasha Samsonova is generating quite a buzz with her striking images of women who are comfortable in their own skin and unabashedly sexy. A female Helmut Newton, Sasha is all about celebrating the beauty and strength of the women who stand before her lens. 
 
Born and raised in Ukraine, Sasha is an autodidact photographer who was already shooting for Harper’s Bazaar by the time she was 17 years old, having picked up a camera after her plans to become a professional ballroom dancer fell by the wayside. But her innate understanding of how the body can express emotion in the way it moves has had a direct impact on both her photography and the films and videos she is now directing in Hollywood.
 
Sasha has worked with celebrities like Kylie Jenner, Lili Reinhart, Khloe Kardashian, Emma Roberts, and Kate Bosworth, her images have been featured in the pages of Vogue, L’Officiel, Elle, and Playboy and she has collaborated with brands such as Google, Fear of God, and Revlon. 
 
When you see Sasha’s work it’s all about sensual strength. And when you listen to her speak, you know that her goal in life is to make women feel as powerful as possible. And she has the photos to prove that she is doing exactly that.

071 Sasha Samsonova: Photographing Female Power

Guillaume Delacroix is a luxury brand whisperer. His entire career, from his early days working at Karla Otto and KCD to his time at Giorgio Armani and Balenciaga, to his current role as the founder and CEO of DLX, he has been helping leading prestige companies craft their narratives in ways that spark conversations, engage the public and create lasting impressions. 

Guillaume launched DLX nine years ago and since then he has built up a reputation in the industry for both spotting and supporting budding design talents but also for helping more established companies create bold new chapters in their brand strategy. A born storyteller, Guillaume doesn’t limit his clientele to just fashion labels but instead uses his skills to create memorable moments with a variety of companies. He has worked with everyone from Matches, and the famed Samaritaine department store in Paris to hot niche brands like Sophie Carbonari Skincare, the Zurich-based On athleticwear label and the current must-have swimwear brand Hunza G. 

The common denominator across all these companies is they are cool. And if they weren’t cool, by the time Guillaume works his magic on their brand strategy, communication rollout and event activations…well they damn sure will be.

I have known Guillaume for years and considering his impressive track record in the luxury space what still strikes me the most is how humble and self-effacing he is. I mean just Google the guy. For someone who can weave a brand narrative like nobody’s business, there is very little about Guillaume himself online. I hope this podcast will help change that. As he is one man worth knowing. 

This interview took place in June 2021

083 Guillaume Delacroix: Fashion's Badass Brand Strategist

Olivier Rousteing, the creative director of Balmain, talks about his new collaboration designing costumes for the Paris Opera house, the debut of his make-up line with L'Oreal, his childhood, his friendship with Kim Kardashian and where he wants to take the Balmain brand.

001   Olivier Rousteing - The Creative Director of Balmain

Casey Cadwallader is a man with a mission. As the artistic director of Mugler, he is building the brand for a new generation of women and showing the world how sexy, sensual and strong clothing can also be very inclusive. Already he has generated quite a buzz around his runway casting which has included models of all shapes, sizes, ages and colors. 

Having singer Cardi B sit front and center at his first show helped set the tone for this new era at the house. A house that has struggled, until now, to find a designer with a clear enough vision to take on the potent DNA of the brand and reinterpret it in a modern way for women living in the body-positive, female empowerment, post #Metoo age. 

Born in New Hampshire, Casey studied architecture at Cornell University before landing an internship at Marc Jacobs that sent him on a whole different career path. From there he progressed to become Narciso Rodriguez’s right-hand man, was the head of womenswear at Loewe and most recently was designing at Acne Studio before taking on the top spot at Mugler. 

Since he arrived at the house in 2017, Casey has presented collection after collection of body con ensembles, cut with a scalpel tailored suiting and second-skin dresses that hug the body in all the right ways. Casey says that he looks to both haute couture and strippers to guide his design aesthetic. 

I met up with Casey right before the latest Fall/Winter 2020 shows were about to take place in Paris. We spoke about a wide range of topics in his office at his headquarters, which is just steps away from the famed Opera Garnier. Everything from the origins of his name, the fashion dos and don’ts that his expansive career has taught him over the years and, perhaps most importantly, how he now intends to refocus the Mugler house into a brand where creativity and bold ideas lead the way.

After our discussion, what I came away with from our time together is that Casey is that rare self-aware designer who has a head for business, an innovative heart and a soul that sings with creativity.

043 Casey Cadwallader - Mugler's Man with a Mission

The Fashion Your Seatbelt podcast gives its listeners the rare opportunity to hear from some of the leading voices working in the fashion industry today. Each podcast is an exclusive one-to-one conversation with a creative who is crafting the future of fashion. Hosted by the renowned and award-winning fashion journalist Jessica Michault, this podcast is designed to take its audience directly to the heart of fashion and discover what makes it tick.

043 Casey Cadwallader - Mugler's Man with a Mission

Fashion Your Seatbelt

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