On this episode, we take a look at the innovation process, including whether agile processes can work in the FMCG market. We discuss the importance of understanding problems before developing solutions for them, as well as how it’s not always the first-to-market products that stand the test of time.

Our guests on this episode are Jenny Frazier, SVP, Innovation at Nielsen, and Chris Fosdick, Partner at the Cambridge Group.

Episode 16: Implementing Agile Thinking in the FMCG Market

On this episode, we talk about the broadening scope of sustainability, the influence that consumers are having across the sustainability landscape, as well as how companies can deliver on consumer needs while staying focused on sustainability at the corporate level.

Our guests on this episode are Crystal Barnes, Nielsen's SVP of Global Responsibility & Sustainability and Executive Director of the Nielsen Foundation, Kendra Peavy, VP of Global Communications at S’well, Sarah Schmansky, VP in Nielsen’s Growth & Strategy Team, Tuesday Hagiwara, a Director on Nielsen’s communications team, and Julia Wilson, Director of Global Responsibility and Sustainability at Nielsen.

Episode 17: What Sustainability Means Today

For fans, sports are a favorite form of entertainment around the world. But for the athletes, teams, sponsors, rights holders and others, sports are also big business. 

This episode of The Database explores the ins and outs of sports marketing. With digital devices increasing fans’ access to their favorite sports, as well as new ones, the opportunities for brands and rights holders are growing—provided they can engage today’s fans. 

Our Nielsen guests on this episode include Jon Stainer, Managing Director, Sports - Americas; Max Barnett, Global Head of Digital, Sports; and Kathy Lubner, VP, Research, Sports.

Episode 18: Getting Into the Game with Sports Marketing

In Nielsen's The Database, we'll explore topics and trends across a variety of industries—digital, FMCG, retail, media and more—using Nielsen data and research. Experts will bring the data to life and share why it matters.

The Database, a Nielsen podcast

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