A series about the opportunities and challenges of Connected TV (CTV) in international markets (UK / Europe). We will talk about the top 10 burning issues in CTV, which will help our audience navigate  the subject. In this first episode we’ll provide some background on the disruptive growth of CTVs as well as kick things off with our first burning issue: Defining Connected TV.

Defining Connected TV

In the second episode we will be looking at the second and third CTV burning issues in our series: How to integrate CTV advertising into the marketing mix and the differences between Linear TV and OTT. This series is about the opportunities and challenges of Connected TV (CTV) in international markets (UK / Europe). We talk about the top 10 burning issues in CTV, which will help our audience navigate  the subject.

CTV in the Marketing Mix

Welcome to the third podcast in our series on the burning issues of CTV advertising. In this episode, we will cover two more burning issues from our top 10. Our fourth burning issue is the difference between Cord-Cutters and Cord-Nevers. Are cord-cutters more or less engaged with OTT streaming than cord-nevers?  And our fifth burning issue is: Reaching audiences who spend time on non-Ad-Supported platforms. How can advertisers capitalise on the audience of these new services if there aren’t any obvious advertising opportunities? Listen and discover the answers to these questions and more. This series is about the opportunities and challenges of Connected TV (CTV) in international markets (UK / Europe). We talk about the top 10 burning issues in CTV, which will help our audience navigate the subject.

Cord-cutting and Non-Ad Supported Platforms

We’re over halfway through the top 10 burning issues and in this episode you will find out more about: Allocating and Planning Media Investments in a CTV World, which is our issue number six of this series. This series is about the opportunities and challenges of Connected TV (CTV) in international markets (UK / Europe). We talk about the top 10 burning issues in CTV, which will help our prospects and clients navigate the subject

CTV Media Planning

Welcome to the penultimate episode in our series on CTV Advertising. In this episode we will cover the seventh: Planning CTV using Advanced Audiences Data and the eighth burning issue: The Impact of Changes in Measurement Methodologies. This series is about the opportunities and challenges of Connected TV (CTV) in international markets (UK / Europe). We talk about the top 10 burning issues in CTV, which will help our prospects and clients navigate the subject.

Measurement and Using Advanced Audiences

This is the final episode in this series, where we will cover the last two burning issues from our top 10. The emergence of CTV as a prominent advertising channel raises several questions for the measurement landscape and that's why our ninth burning issue is: The Pros and Cons of Panel-Based Measurement in the CTV landscape. And to end our series this episode will also cover how we can Targeting CTV Audiences in a Cookie-Free World, our final burning issue of this CTV podcast.

CTV in the Marketing Mix

Comscore EMEA

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