Renowned copywriting expert and trainer, Kate Toon joins Will to talk about all you need to know about good copy. (That's copy, not content). She has a particular passion for SEO and is a top-class educator through her own podcasts and websites at katetoon.com.

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.

Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.

And if you enjoyed this episode please leave a review so others can find us!

Tips from a Pro Copywriter

Ever wanted to peek inside the world of advertising creative, and see how Mad Men operates, in the 21st century, in Dublin? Host Will Francis is joined today by John McMahon, one of Ireland's most experienced (and funny) creative directors in advertising and marketing. He tells us about some challenging briefs he's had, like making carbon monoxide poisoning a catchy subject, the dynamics between brand, business and entertainment, and he offers tons of novel advice on how to bring creativity into your work - whatever your job might be.

NEW! We want to know more about you, our listeners. Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey on www.digitalmarketinginstitute.com/blog/survey

A ⁠⁠⁠⁠transcript of this episode⁠⁠⁠⁠ is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠⁠⁠Join for free today.⁠⁠⁠⁠

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠our website⁠⁠⁠⁠, ⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠YouTube⁠⁠⁠⁠.

And if you enjoyed this episode please leave a review so others can find us!

If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠⁠⁠podcast@digitalmarketinginstitute.com⁠⁠⁠⁠.

AotG   John McMahon

What does it mean to be a professional in the working world today? According to executive coach Kevin Reid, "it's not just doing your job well. It's having the capability and the ability to be self aware. And to be in command of every aspect of your working life and be comfortable in yourself. It takes practice and it takes failure." Listen to more of Kevin's insights in this interview with host Will Francis.

A ⁠⁠⁠⁠transcript of this episode⁠⁠⁠⁠ is available on our website⁠⁠⁠⁠⁠, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠⁠⁠Join for free today.⁠⁠⁠⁠

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website⁠⁠⁠⁠, ⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠YouTube⁠⁠⁠⁠.

And if you enjoyed this episode please leave a review so others can find us!

If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠⁠⁠podcast@digitalmarketinginstitute.com⁠⁠⁠⁠.

We want to know more about you, our listeners! Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey on ⁠www.digitalmarketinginstitute.com/blog/survey⁠

How to be a Professional

Are you not quite ready for the full takeover of your world by Google Analytics 4 on July 1st 2023? We have you covered!!

In this bonus episode of the DMI podcast, host ⁠Will Francis⁠ gets two long-time GA4 users to fill in the blanks, tell us what they like, what they miss about Universal Analytics, and what they'd really like to ask Larry and Sergey to get right in the next version of GA4. Along with lots of their own quick tips along the way.

Sean McKenna is head of digital marketing at the ⁠Digital Marketing Institute⁠.

⁠Cathal Melinn⁠ is a digital marketing consultant and trainer.

As part of our ongoing efforts to educate marketers on GA4, Cathal will be presenting a 4-part ⁠intensive training series⁠ starting June 7th. Podcast listeners can avail of an exclusive discount for the series, just use the code DMIPRO when you register. 
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠our website⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠.

And if you enjoyed this episode please leave a review so others can find us!

If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠⁠⁠⁠⁠podcast@digitalmarketinginstitute.com⁠⁠⁠⁠⁠⁠.
We want to know more about you, our listeners! Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey on ⁠⁠⁠www.digitalmarketinginstitute.com/blog/survey⁠⁠

GA4 in Action

We're about to launch a new series within the podcast! Its' called AI with DMI and it'll be a regular chat between ⁠Will Francis⁠ and SEO expert ⁠Danny Richman⁠ - a smart, intelligent chat that will cut through the noise about AI and see how it really relates to digital marketers.
Have a listen, in the meantime to our earlier podcast on ⁠The Impact of GPT on Marketers⁠.

And don't forget to fill in our ⁠podcast survey⁠ - and be in with a chance to win a €50 Amazon voucher! 
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠our website⁠⁠, ⁠⁠Apple Podcasts⁠⁠, ⁠⁠Spotify⁠⁠, and ⁠⁠YouTube⁠⁠.

A full ⁠⁠transcript of this episode⁠⁠ is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠Join for free today⁠⁠

If you enjoyed this episode please leave a review so others can find us!

If you'd like to send us some feedback or be a guest on the show, drop us a line at ⁠⁠podcast@digitalmarketinginstitute.com⁠⁠.

Update! New AI Series Coming

The AI space is where it's at - so we've launched this series to cut through the noise. We're going to talk about tools and devlopment and what it means for digital marketers and what you can do about it. Our regular host, and digital marketer, ⁠Will Francis⁠ is joined by SEO expert ⁠Danny Richman⁠.

This week they're talking about where search and AI is going after Google's integration, as well as some ChatGPT plugins they like (or don't) and a little-known app that Will's fallen for, called Call Annie.
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AI with the DMI is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠our website⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠.
And if you enjoyed this episode please leave a review so others can find us!

If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠⁠⁠⁠⁠⁠podcast@digitalmarketinginstitute.com⁠⁠⁠⁠⁠⁠⁠.

We want to know more about you, our listeners! Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey on ⁠⁠⁠⁠www.digitalmarketinginstitute.com/blog/survey⁠

AI with the DMI: Google integration, ChatGPT plugins

User Experience - UX - can be a mystifying term for many. Is it about design, or customer interface, or strategy? It's actually all of those things, along with learning to make commerical decisions based on real customer data. Brian Herron of award-winning UX agency Each&Other joins Will Francis⁠ for a eye-opening discussing exploring the prcoess that is UX.

At the end he offers 3 top tips on what you can do today to start applying some best practice yourself to your marketing efforts. 

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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠our website⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠.

And if you enjoyed this episode please leave a review so others can find us!

If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠⁠⁠⁠⁠podcast@digitalmarketinginstitute.com⁠⁠⁠⁠⁠⁠.

We want to know more about you, our listeners! Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey on ⁠⁠⁠www.digitalmarketinginstitute.com/blog/survey⁠

The Importance of UX in Marketing

The AI space is where it's at - so we've launched this series to cut through the noise. We're going to talk about tools and devlopment and what it means for digital marketers and what you can do about it. Our regular host, and digital marketer, ⁠Will Francis⁠ is joined by SEO expert ⁠Danny Richman⁠.

In Episode 2:  recent cfhanges to OpenAI, some handy Google sheets Danny has created with the help of AI, ideas on using AI for social media content, and, not least, a very cool product Danny recently built to shake up the world of old-school fabric production called Fabric Genie. 

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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠YouTube⁠⁠⁠⁠.

And if you enjoyed this episode please leave a review so others can find us!

If you have other feedback for or would like to be a guest on the show, email us.

We want to know more about you, our listeners! Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher.

AI with DMI: OpenAI Updates, Handmade AI Tools, Fabric Genie

Building a business across international borders brings a host of challenges, from staying on top of international legislation and regulations to being mindful of cultural norms and nuanced differences in customer expectations. After all, if you don’t understand your customers, you may say the wrong thing. Successful internationalization of a business stems from the three A’s: access (markets), appetite (customers), and ability (technology). 
⁠Maeve Kneafsey⁠ – serial entrepreneur, mentor, and advisor to businesses in many countries – joins ⁠Will Francis⁠⁠ for an in-depth discussion about how you can scale your business beyond borders.

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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠our website⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠.

And if you enjoyed this episode please leave a review so others can find us!

If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠⁠⁠⁠⁠⁠⁠podcast@digitalmarketinginstitute.com⁠⁠⁠⁠⁠⁠⁠⁠.

We want to know more about you, our listeners! Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey on ⁠⁠⁠⁠⁠www.digitalmarketinginstitute.com/blog/survey⁠

Scaling Business Beyond Borders

The EPIC Irish Emigration Museum in Dublin has used both digital and offline channels to become extremely adept at destination marketing, winning several awards along the way. Challenging the notion that museums are dreary rooms full of dusty artifacts, EPIC tells the story of Ireland's heritage using a goldmine of digital, immersive stories that become a content marketer's dream. 

Aileesh Carew, CEO at ⁠EPIC ⁠(and a DMI graduate) joins ⁠⁠Will Francis⁠⁠⁠ to explore how ambient digital marketing has led to strong word-of-mouth promotion of the museum as a top European tourist destination of choice.

Success in Destination Marketing

AI is now an integral part of copywriting. But how do we consider the line between craft and automation, between efficiency and creativity? How do we balance the human touch? 

In this episode, DMI podcast producer and today's host, ⁠Emma Prunty⁠, is joined by marketing strategist ⁠Julie Atherton⁠, and veteran copywriter and AI educator ⁠Kerry Harrison⁠. 

Some of the key points in an insightful, wide-ranging conversation:

Which AI tools work best for copywriters
How to ensure the 'human' remains part of the strategic and creative process, such as through Kerry's concept of an 'AI sandwich' 
Ethics in the application and development of AI
Transparency between clients and copywriters about AI use and implementing AI policies
Gender bias in AI models and what we can do about it...
...the ongoing importance of encouraging girls and women in tech

Listen to the end to hear Julie and Kerry's top takeaway tips for copywriters!

Tips from a Pro Copywriter

Digital Marketing Institute

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