Two articles by Joel Leslie, a Master of Digital Marketing, explore the evolving landscape of artificial intelligence (AI). The first article, "SEO to LLMO – A Strategic Playbook Emerges," focuses on the shift from traditional Search Engine Optimisation (SEO) to Large Language Model Optimisation (LLMO) as AI-driven tools like SearchGPT replace traditional search engines. This shift requires businesses to optimise their content to become the definitive answer provided by these AI models, prioritising contextual relevance, authority, and user engagement. The second article, "The Dawn and Convergence of Consumer AI and Enterprise AI," discusses the convergence of two distinct areas of AI: Consumer AI, which focuses on enhancing personal experiences through technologies like virtual assistants and personalised recommendations, and Enterprise AI, which aims to improve business productivity and efficiency through automation and data analysis. Both articles highlight the profound impact of AI on various aspects of life, from how we search for information to how businesses operate, and offer insights into the future of AI in both consumer and enterprise contexts.

Jeroen

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