Standing out in e-commerce isn’t just about having a great product — it’s about building real awareness and creating a brand that connects. In this episode, Aimee Montgomery breaks down what it really takes to rise above the noise online. You’ll discover:

✅ Why product features won’t make you stand out (and what to focus on instead)
✅ How to shift your content to speak directly to your buyer’s pain points
✅ Why building a brand is non-negotiable if you want long-term success
✅ The realistic timeline to gain traction — and how to fast-track the right way

If you’ve ever felt invisible in a crowded marketplace, this quick but powerful episode will give you the clarity (and honesty) you need to finally start building a brand that gets noticed — and gets sales.

Marketing Minute: How do I make my store stand out online

In this inspiring episode, I talk to Chris Emmet, a visionary entrepreneur who's combining beauty with conservation. From her unexpected pivot from the corporate medical world to founding Native Monarchs, a nonprofit dedicated to restoring monarch butterfly habitats, Chris has turned her passion into a mission to save the iconic species. And if that wasn’t innovative enough, she also launched Monarch Botanica, a skincare line using milkweed seed oil—giving back to conservation while bringing beauty products to market. Chris’s journey is one of resilience, creative entrepreneurship, and an unwavering dedication to the environment. Tune in for a conversation full of inspiration, insights, and ideas on how business can be both profitable and purpose-driven.

What You’ll Learn:
How Chris transitioned from the medical field to environmental conservation and entrepreneurship.

The unique connection between monarch butterflies and her skincare line.

How to build a mission-driven business that directly supports environmental causes.

The importance of planting and protecting monarch butterfly habitats—and how you can help.

Tips for navigating the competitive beauty industry with a product that serves a greater purpose.

Why resilience, purpose, and focus are key to surviving the early years of entrepreneurship.

Connect with Chris here:
Beauty: https://monarchbotanika.com/
Monarch Conservation: https://nativemonarchs.org/

Monarch Habitats: https://monarchbotanika.com/pages/educational-programs
Milkweed Seed Oil Products - Beauty with Purpose: https://monarchbotanika.com/collections/all

How A Skincare Line is Saving Monarch Butterflies and the Planet with Chris Amendt EP 257

In this episode, we dive into why your business might not be getting the attention it deserves and how you can turn things around. Learn from an expert who shares valuable insights on understanding your audience's needs and the importance of focusing on the problems your product or service solves. It’s not about showing off how great your business is—it’s about connecting with your customers on a personal level and addressing their pain points first. If you're struggling to capture attention online or grow your presence, this episode will give you actionable tips to change that.

https://acalltothrive.com 

Marketing Minute: Why Aren’t People Noticing Your Business Online? Ep 258

In this episode of Thrive Radio, I sits down with Daniel Addix, co-founder of LCU, a company pioneering hangover recovery with the world’s first DHM-based gummies. Daniel shares his personal journey from battling the dreaded hangover to developing a science-backed, patent-pending solution that helps people feel refreshed after a night out. From overcoming product development hurdles to expanding into retail and bars, Daniel’s story is one of resilience, innovation, and passion for wellness. Tune in for insights into the challenges of launching a new wellness product and the growing alcohol aid market.

What you will learn in this podcast:
How Daniel Addicks turned his personal struggle with hangovers into a business idea that led to the creation of a patented DHM-based gummy.

The role of DHM, a compound from the Japanese raisin tree, in alleviating hangover symptoms and boosting liver health.

The process and challenges of product development, including the trials and lessons learned when their first manufacturer didn’t deliver.

Insights into the booming alcohol aid market and how LCU’s strategy includes targeting bars, retail stores, and even expanding into event activations.

Essential advice for aspiring entrepreneurs entering the wellness and supplement space, particularly regarding ingredient sourcing, product testing, and manufacturing costs.



"Hangover Cure" Invention From Struggle to Startup Success with Daniel Adix Ep 259

In this episode of Marketing Minute, I dive into one of the most common questions I hear: Why do some brands blow up online while others stay invisible? The truth is, virality isn’t random—it follows a formula rooted in psychology, emotional engagement, and strategic storytelling.

I walk you through the 18–19 content types that consistently go viral, the power of yellow journalism (or as we call it today—clickbait), and how emotional resonance drives attention. I also share what not to do if you want to avoid being scrolled past in 1.2 seconds.

If you're tired of posting into the void and ready to make people care about your brand, this one's for you. Let’s get real about how to craft content that gets noticed, shared, and actually drives growth.

🎧 Listen in to learn how to make your audience feel—because attention follows emotion.

Marketing Minute: Why do some brands blow up online while others stay invisible? Ep 260

In this episode I break down my journey in the most simple terms I could possibly think of. I was close to death but I am alive!

I Was Given A Few Months To Live - But I found a cure Ep 261

This podcast is an update since I was able to heal myself of chronic illness and stepping back into my business full-time. 

I Healed Myself of Chronic Illness Using AI and Chinese Medicine Ep 262

Chris Amendt is a visionary entrepreneur who turned her passion for conservation into a groundbreaking mission to save the iconic monarch butterfly. After leaving the corporate medical world, Chris founded Native Monarchs, a nonprofit dedicated to restoring butterfly habitats, and later launched Monarch Botanika, a skincare brand that uses milkweed seed oil to blend beauty with environmental purpose. Her journey is one of resilience, innovation, and an unwavering commitment to creating a legacy that nurtures both nature and people.

What You’ll Learn in This Episode

Why Chris Amendt walked away from a corporate medical career to dedicate her life to monarch butterfly conservation.

The surprising connection between milkweed seeds, skincare, and saving pollinators.

The challenges monarch butterflies face today—and how small changes in your own backyard can make a big impact.

How resilience, creativity, and purpose carried Chris through the pandemic and the ups and downs of entrepreneurship.

Why blending business with conservation can create a lasting legacy for both people and the planet.

Connect with Chris here https://acalltothrive.com/the-skincare-that-saves-butterflies

The Skincare That Saves Butterflies: Chris Amendt on Beauty With Purpose Ep 263

Chithra Kannan is the Founder and CEO of Skin Centrick a clean, organic, and futuristic skincare and haircare brand that’s making waves around the world. With a background in business analytics from Harvard and a fearless entrepreneurial journey spanning software, fashion tech, and now beauty, Chithra has built a global brand that’s redefining skincare through innovation, sustainability, and empowerment. She’s also the owner of four Kids ‘R’ Kids Learning Academies, and a passionate advocate for women embracing their power.

In this podcast you will learn:
- Why leaving a “safe” career path can open the door to true fulfillment and entrepreneurship.
- What recognition and awards really mean for a leader—and how they create responsibility, not rest.
- The elephant-and-chain mindset shift that reveals what’s holding women back from stepping into their power.
- How fear shows up in business and life, and the turning point when it no longer has to control you.
- Why building a clean, natural, and futuristic brand matters for health, safety, and integrity.
 - The biggest challenges of scaling a beauty brand globally—and how to overcome them with strategy.
- Three core principles of entrepreneurial success you can apply to your own journey.
- One mindset shift that will change the way you see yourself, your confidence, and your potential.

Learn more here https://acalltothrive.com/do-it-scared-founder-lessons-from-skincentrics-chithra-kannan

DO IT SCARED: BELIEVE IT AND BUILD IT WITH Chithra Kannan EP 264

Beth Bender is the President and Creative Director of Beth Bender Beauty, and a true pioneer in the beauty industry. In 2003, she revolutionized eye makeup by creating the world’s first eyeliner and eye makeup stencils; tools designed to help anyone, no matter their skill level, achieve professional looks with ease. With over 20 patents for her designs, Beth has not only changed how people approach makeup but has also built a legacy of innovation and accessibility. Her products have been featured in top magazines and used by celebrities, and she continues to push boundaries through SkinLure and her newest venture, Sainte Labs. Beth’s story is about creativity, resilience, and making beauty effortless for everyone.

What you will learn in this podcast:

	•	How Beth validated a real problem and prototyped the first stencil from an eyebrow guide.
	•	Protecting innovation: building a moat with 20+ patents and handling copycats.
	•	Scaling without stores: leveraging Amazon, viral moments (Today Show, influencers), and social proof.
	•	Creativity vs. business: separating formulation time from pricing, marketing, and channel strategy.
	•	Launch tactics that work now: hero products (Sainte Labs neck cream), before/afters, TikTok Live/QVC, and word-of-mouth.
	•	Founder mindset: resilience through crises, trusting your gut, avoiding bad partners, and playing the long game.

Connect with Beth Here  https://acalltothrive.com/how-to-turn-a-beauty-idea-into-a-global-brand

How to Turn a Beauty Idea into a Global Brand with Beth Bender Ep 265

Podcast dedicated to the entrepreneurial journey, achieving success in all areas of life. Interviews that provide innovative business and life strategy to do the impossible!  Aimee is digital marketer, million dollar business owner and a strategic intervention life coach. www.acalltothrive.com

How to Turn a Beauty Idea into a Global Brand with Beth Bender Ep 265

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