Adcom presents the A-Game Podcast, hosted by Jeff Culliton and Nadya Scheiner.  Today we’re talking about ABM – Account Based Marketing – with Justin Morcelle, Adcom’s new partner and COO. Most recently the CMO of a Fortune 500 company, Justin has unique insight into B2B marketing.  In today’s conversation, we cover whether and how account-based marketing can be both intensely targeted and cutting edge.

The A Game 65: Account Based Marketing

In this episode of Adcom’s A-Game podcast, hosts Jeff Culliton and Nadya Scheiner talk with special guest Jim Ganzer about how streaming services like Netflix are changing the marketing landscape, and how these platforms can be accessible to marketers in a way that broadcast never could.  Currently Adcom’s Chief Strategy Officer, Jim is an expert at finding the precise media channels where any given audience lives.

The A Game: Episode 66 Streaming Evolution

Jeff and Nadya sit down with RIDGID Tool's own Becky Brotherton, Director of Brand & Engagement Marketing, to discuss her success using a variety of marketing tactics that include sharing user generated content to increase authenticity. Becky also talks about planning for RIDGID's 2023 "RIDGID Experience" - the brand's 6th annual contest for its social followers and influencers. Ultimately, this innovative way of engaging with its community became a turning point for the brand.

A Game: Episode 67- UGC's role in Strengthening Relationships With Your Brand

Adcom presents The A-Game Podcast hosted by Jeff Culliton with guest host Abbey K. During this episode, we're talking with someone who lives on the other side of social media, Eric Aune, plumber and social media influencer who enlightens us about the power of tradespeople as storytellers, because of the passion they feel about their work.

A Game: Episode 68 - Building An Audience No Matter The Market

Today our guest is Andrew Alexander, an attorney in the Intellectual Property group at Calfee, Halter and Griswold. We sit down with Andy to investigate copyright law as it relates to social media. When is it ok for a brand to repost someone else’s content? What are some of the safeguards brands can put in place? What does the average user need to think about when making and posting UGC?  It turns out that because this media sector has moved far faster than case law or legislation, the answers are far from black and white – instead, they’re many shades of gray.

The A Game: Episode 69 - The Law Behind Sharing Content

Insightful conversations with business leaders about what's new, now and next in the world of marketing and media.

The A-Game: An Adcom Podcast

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