“To me, design thinking is a state of mind. It’s what forces people to look differently at problems and their possible solutions.” With his definition of design thinking, Dennis De Clercq (Buffl) immediately reveals the most important element in the whole design thinking process: having the right view. In this podcast, we zoom in on the importance of customer centricity and unravel what corporates can learn from startups.

Start it @KBC podcast #17: Design Thinking

Growth hacking: is it just another marketing buzzword, or should we consider it the holy grail of modern marketing? We invited Nicholas D'hondt, growth hacking expert and CEO of Plann3r, to talk us through it. “Growth hacking is a mind-set. It’s the will to keep experimenting.”

Start it @KBC podcast #18: Growth Hacking

As most entrepreneurs know, it’s important for startups to start selling to their target market as soon as possible. Yet selling directly to B2C customers is very different than selling to other businesses. What challenges are involved? And what’s the best way to approach B2C sales? In this podcast Pieter Minnebo from Eduvik tells us everything we need to know.

Start it @KBC podcast #19: B2C Sales

It’s no secret that at Start it @KBC we promote female entrepreneurship. Also no secret is the fact that there’s still lots of work to be done there. That’s why we decided to hand over the mike to Eleanora Censorii, driving force behind Destination Everywhere Accessible Travel, to hear about her company and her challenges as a female founder. The online platform promoting travel for people with disabilities was launched in 2017.

Start it @KBC podcast #20: Female Founders

All eyes are on the UK this month as Brexit looks like it’s finally going to happen on January 31. What does this mean for business and for startups in Belgium and the UK? Should we be worried? We discussed the potential fallout with Start it @KBC managing director Anna Thomlinson, who happens to be British, and Pieter Moeremans, co-founder of Plannr.eu, a software company that facilitates the process of relocation for expats and businesses.

Start it @KBC Podcast #21: Brexit

In gesprek met Gert Gijbels & Lode Uytterschaut

Start it @KBC en Netwerk Ondernemen

Podcast about entrepreneurship and startup life. Stay tuned for more!