Why do brands fail? There are a few key components of brand success, and they all surround leadership and process. Chris and Mike talk about their experiences helping brands to lead. We’ll discuss failures in leadership, following your strategy and turning it all into a process. Because leadership is hard work. But when you do it right, it results in more than money, but a brand you can be proud of.

AZ Brandcast is a podcast discovery the unique identity of Arizona through the lens of Arizona brands and the people who build them.

To find out more about AZ Brandcast visit https://azbrandcast.com

Episode 4 - Three Principles of Brand Strategy - AZ Brandcast

How do you lead from your strengths? You discover them using a living SWOT analysis. But SWOTs take time, thinking, honesty and discipline. But when you want things to turn from vague to convincing, you build a SWOT, so you can know yourself and know your environment. And decision begins execution.

What do you think? Let us know – contact us.

Contact us at chris@chrisstadler.com and mike@resoundcreative.com

Discuss more at https://www.facebook.com/azbrandcast/

Recorded at MAC6 in ever-sunny Tempe, AZ

Listen to all our podcasts on our website: https://azbrandcast.com

Episode 5 // Branded SWOT Analysis

Discovering what it means to be a great brand in Arizona one sip of whisky (and podcast episode) at a time.

What does it mean to be a brand in AZ? What is Arizona's unique essence? What are principles of great brands that we can apply to brands in Arizona?

Join us, your hosts Chris Stadler and Mike Jones, as we explore these questions with some tomfoolery along the way.

To listen to our full archive of past episodes, visit https://azbrandcast.com

AZ Brandcast

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