The importance and the reason why you should save mentioning Primerica at the end of the presentation instead of the beginning.

Create value with the potential recruit or client based on You FIRST... THEN the credibility and stability of Primerica.

The point of taking this approach is because you want the prospect to be open to what you have to say. You're not spending valuable time having to defend Primerica because of what some other reckless person has done.

Primerica is an extremely credible company, and your prospect(s) will be able to see that more clearly, BECAUSE OF YOU, as a result of the guided and educational conversation you just had with them.

Omar Training Presentation Sept 2011

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Marlon D. Briggs

Marlon D. Briggs

Marlon D. Briggs

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