Ever wanted to dig into the mind of someone who helped pioneer the modern fitness industry, someone who's helped change the lives of millions of people for the better through business? This special episode of The Make it Happen Show features a close friend of The Entourage, Tobi Pearce, Co-Founder &amp; CEO of Sweat, one of the largest health and fitness empires in the world.  &nbsp;  &nbsp;  Best known for his development of the Bikini Body Guide ebooks with Kayla Itsines, Tobi started his journey with humble beginnings, even living on the streets at one point before becoming one of the wealthiest self-made Aussies under 30. Tobi and our host and CEO, Tim, dive deep into his journey and the lessons he's learnt along the way - everything from tech development, the concept of over-education in business, the importance of content customisation, understanding consumer behaviour, and much, much more.  &nbsp;  &nbsp;  This is an incredibly interesting episode and is suited for anyone who wants a unique perspective on a few different topics, no matter what stage of business you're at. Buckle up and enjoy this 50th episode of The Make It Happen Show with us at The Entourage.  &nbsp;  &nbsp;  Timestamps:  3:23 - How Tobi Pearce went from the streets to building a fitness empire in Australia  4:50 - Why word-of-mouth recommendation still stands as an effective validation  6:07 - Why Sweat decided to develop and improve its fitness app  8:36 - Costly mistakes to avoid when hiring an app developer  11:10 - Tobi dives into why first tries aren't always going to be successful  12:13 - Problems to watch out for in business for first-time founders  13:46 - Tobi shares why being overeducated is one of the biggest risks one can take  16:27 - How Sweat has been handling the business through the pandemic  17:07 - Why it's critical to have flexible structure  18:12 - How the pandemic has shifted Tobi's focus  19:34 - How the pandemic has impacted the fitness industry  23:18 - What to pay attention to in today's content space  25:19 - How Sweat used data and technology to serve a varied set of audience  28:55 - Why tailoring content is key  31:00 - Why content works when it's specific  32:46 - The importance of having avatars for targeted marketing  34:46 - Tobi Pearce's ultimate fitness goal  36:39 - The one advantage Aussie entrepreneurs have over others  37:25 - Tobi shares what entrepreneurs need to build a lasting legacy  38:45 - How to build a business bigger than its founder

50. Tobi Pearce, Sweat // Top life and business lessons from the entrepreneur behind Australia's leading fitness empire worth $480M

Business is tough. It is one of the most challenging things you could pursue in your lifetime. And to last more than 10 years is even tougher. In fact, more than 70% of businesses fail before reaching their 10-year milestone.  &nbsp;  &nbsp;  That's why we asked our Fearless Founder and 5X AFR Young Rich Lister, Jack Delosa, to share the 11 lessons he's learned over the past 11 years of running The Entourage, sustainably growing to 8-figures, and helping our Members add over $2 billion in value to their businesses.  &nbsp;  &nbsp;  This is just a snippet of what Jack has learned over the past 11 years - if you want the full, hour-long version, it's available on YouTube.  &nbsp;  Timestamps:   3:42 - Lesson #11: Each stage of your business needs its own leadership and management style  5:54 - Lesson #10: The #1 paradigm that needs to shift when you hit 7 and 8-figures  8:51 - Lesson #9: Why and how you can and should move from "Technician" to "Entrepreneur"  11:23 - Lesson #8: The 6 core elements to every 8-figure business that you need to get right  15:46 - Lesson #7: Why you need to understand that all growth is sales and marketing led  ​17:35 - Lesson #6: Do you know your style — are you a Visionary or an Integrator?  ​22:01 - Lesson #5: The importance of your loyalty lying with the business and not to any one person  25:12 - Lesson #4: Expect hard times because they will come.  29:09 - Lesson #3: Learn to rest, not quit!  30:23 - Lesson #2: Don't lose yourself in business, no matter what happens to it.  34:53​ - Lesson #1: You CAN build a business to any size you choose.

56. You Make It Happen: 11 Lessons From 11 Years Of the Entourage (Jack Delosa, Founder of The Entourage)

All businesses start with a dream, an idea that begs to be brought to life by an entrepreneur with passion and purpose. But many don't know how to turn that dream into reality, and even fewer are able to bring with it a movement and worldwide success.  &nbsp;  &nbsp;  Lord of the Fries started with 1 food truck touring the country to now 27 stores, and the largest vegan fast-food franchise in the southern hemisphere, leading the charge in the plant-based movement around the world. From humble beginnings and a love of fries, Amanda Leigh Walker shares her incredible journey with us in this special episode of The Make It Happen Show (filmed live from The Entourage's exclusive event for Members, The Entrepreneurs' Assembly, and hosted by our Founder Jack Delosa).  &nbsp;  &nbsp;  Covering everything from imposter syndrome despite making 8-figures, to the keys to blasting through a plateau in business, and featuring a Q&amp;A from our Elevate and Accelerate members, this is a massive episode deep-diving into the mind of a multi-million dollar founder, and the steps you can take to make it there too.  &nbsp;  &nbsp;   Timestamps:  2:19 - Amanda Leigh Walker talks about how her teenage years moulded her current strength and mindset  6:01 - Amanda shares how she turned her life around and started Lord Of The Fries  10:42 - How Amanda went into business with limited resources  11:26 - The core factors that have enabled Lord Of The Fries' high growth  15:54 - The importance of having a business that authentically represents its Founders  17:40 - Amanda shares some of her most challenging experiences throughout her entrepreneurial journey  19:04 - How to deal with and overcome imposter syndrome  24:44 - The one thing entrepreneurs should do when the business plateaus  28:18 - Why Amanda decided to franchise her business  31:17 - How to keep the business' branding consistent when franchising  34:08 - How to weigh being accountable and trusting your gut as the Founder  36:23 - How to effectively communicate with franchisees  38:59 - How to balance time between family and business  43:20 - The one thing Amanda has stopped tolerating in business

57. Amanda Leigh Walker, Lord Of The Fries // [Live Interview] Humble beginnings to worldwide success, these are the steps anyone can take to building a multi-million dollar brand with a message

The world of social media is wondering...but bewildering. And it's not slowing down anytime soon. From Instagram Reels to Stories, TikTok, and more, it has become increasingly difficult for small to medium-sized business owners to know what to focus on in their marketing. That's why we've brought back one of our amazing Vision Partners and social media experts here at The Entourage, Rita Agoulian.  &nbsp;  &nbsp; The Founder and Chief Eating Officer of LickYourPhone Media, one of Australia's top social media agencies with a community of over 2 MILLION followers, Rita explains the top 6 tips you need to know to cover your base as an SMB this year in marketing, everything from overall marketing strategy and planning to understanding and using Reels, TikTok, and more. She even throws in a few Instagram hacks that could help you get an extra push in reach and followers! Let us know what your favourite tip or hack was in this week's episode of The Make It Happen Show where it's time for you to make it happen.  &nbsp;  &nbsp;  Timestamps:  3:06 - The importance of knowing where to find your customers  4:14 - Tip #1: The #1 key to creating good content  5:03 - Tip #2: Why you need a structure and plan for your social media strategy  6:15 - Tip #3: The importance of being persistent and consistent  7:22 - Tip #4: What to do when you start to lose followers  8:33 - Tip #5: Why you need to pay attention to reels  12:58 - Tip #6: How to use trending sounds  15:17 - BONUS: Instagram hacks you need to know

58. You Make It Happen: Top 6 Instagram And TikTok Marketing Tips For 2021 (with Rita Agoulian, LickYourPhone)

What happens when your business model no longer produces revenue? How do you know when to call it quits and pivot to something different? These are the questions Jeremy Chen asked in his past businesses before finding a model and product that suited the market the best with his current business, Good Things.  &nbsp;  &nbsp;  Good Things is now known as Australia's leader in branded products and is trusted by the likes of TikTok, Afterpay and Vegemite. From dying businesses to creating an industry leader, Jeremy reveals his key lessons from the past 14 years. Covering a different approach to recruitment than most, and a 'backward' pathway to finding good suppliers, this episode of The Make It Happen Show is not one to miss, especially for those trying to build their business into a 7- or 8-figure empire.  &nbsp;  &nbsp;  Timestamps:  2:14 - Jeremy Chen shares how he founded Good Things  4:02 - How Good Things expanded its range of products  7:23 - How Good Things established its platform and expanded its clientele  9:10 - Tips on finding a good and trustworthy supplier  11:30 - Jeremy shares how he has grown Good Things the past 14 years  15:47 - Jeremy recalls his first hires and how the team has expanded over the years  17:23 - How critical sales and revenue is in a business' early days  18:40 - The importance of delegation as the business scales  21:22 - The areas of business Jeremy has been focusing on and why you need to consider the "virtual bench" hiring strategy  24:16 - How Good Things coped during the height of the pandemic crisis  25:54 - Good Things digital marketing strategy and approach  30:36 - What's on the horizon for Good Things  33:22 - Key ingredients for businesses to be a lead in the market  36:21 - The first place to start when building a business' brand from scratch  39:34 - How to execute your big ideas

59. Jeremy Chen, Good Things // Key Lessons Pivoting A Dying Company Into An Industry-Leading Business

Over the past few months, there have been a lot of changes at Facebook, especially with its advertising capabilities. And these changes have affected small to medium businesses the most. What exactly has happened? What can you, as a business owner, do to ensure your efforts on Facebook aren't wasted? And what are some other strategies you can implement to continue to grow your Facebook audience and leads?  &nbsp;  &nbsp;  We've asked one of our Vision Partners here at The Entourage to share with you the years and years of experience she has with Facebook, as well as the knowledge she's gained as 1 of 8 Facebook Community Trainers in Australia &amp; New Zealand direct from Facebook. Heather Porter, Founder of Website Love, covers everything from the type of content you should be posting on Facebook today, to new features across Facebook, as well as how to work around the changes with Facebook advertising and recent Apple's iOS 14 update in this latest episode of The Make It Happen Show. Check it out now if you want to excel further in Facebook this year.     Timestamps:  3:09 - Why you should treat Facebook and Instagram differently from Google  4:57 - How to simplify buyer decisions on social media by promoting a funnel, not a product  6:58 - What you really need to know about setting up Facebook ads  7:45 - The importance of building a community, not just a following  9:22 - Why Facebook Messenger and Instagram DM's is a great channel for marketing  10:22 - How to spark conversation on Instagram  13:15 - How e-commerce businesses can integrate its functions on Facebook  15:20 - How video content is key to promote your business  16:48 - Making the most out of Facebook ads with Apple iOS's new update

62. You Make It Happen: Learn How To Improve Your Business' Facebook Marketing Strategy In 2021 From A Facebook Community Trainer (with Heather Porter, Website Love)

A classic entrepreneur story usually looks like this: side hustle -&gt; quit corporate job -&gt; full-time business owner. But what happens when your 'dream' life and business start shifting into something else? This is the story of Sarah Davidson, the Co-Founder of Matcha Maiden, and her journey to realising that her business was no longer on the right path for her.  &nbsp; 5 years into an accidental side-hustle turned international, trailblazing matcha company, she realised that she was no longer doing any parts of the business she loved. Feeling like she was holding the business back from reaching its full potential, these are her steps to exiting from Matcha Maiden and finally, and truly 'Seizing The Yay' — her personal philosophy in finding fulfilment and joy in life.  &nbsp;  This is a very different episode of The Make It Happen Show, but one that is a must-listen for every business owner no matter what stage you're at, because finding what truly lights you up is the key to your long-term success. Check it out.  &nbsp;  Timestamps:  1:27 - From corporate lawyer to side hustle to running a full-fledged business  4:08 - How Sarah knew when it was time to exit her business  6:40 - What convinced Sarah to consider investors  7:30 - Why the 'winging-it' method has an expiry date and what the next step should be  9:26 - Why stepping back and delegating was easier than expected  10:30 - What has kept Sarah occupied since her exit from Matcha Maiden  11:59 - Signs that you're ready to exit out of a company  13:44 - How uncertainty in business can help strengthen your mindset  16:28 - Proactive steps to take to step away from structure and deadline-driven environment  21:16 - Why running a business isn't always a one size fits all approach  23:59 - The two activities you should all be doing in your life  25:55 - The ultimate scheduling matrix for business owners  29:07 - The best and worst experiences of book-writing for Sarah

69. Sarah Davidson, Matcha Maiden // From Corporate To Business To Exiting — What It Means To Actually 'Seize The Yay'

Would you agree that brands that feel more authentic, more human, and have actual people behind the brand are often the ones consumers connect with the most? The business owners who are able to create that authenticity in their brand, often have a strong personal brand behind the business, driving their business's vision, mission, and values. They are the ones who are able to create massive influence around them and establish themselves as the expert in their field or industry.  &nbsp;  &nbsp; Let us show you 3 easy steps to shaping and managing a powerful personal brand from one of Australia's leading personal branding coaches, Carlii Lyon on this week's episode of The Make It Happen Show. A snippet of her amazing session with our Entourage members at The Entrepreneurs' Assembly earlier this year, Carlii shares her secrets to success from her experience working on the brands of executives, entrepreneurs, and even supermodels such as Miranda Kerr. This is a must-listen for all business owners who want to create a sphere of influence around themselves and their business long-term. Check it out.  &nbsp;  &nbsp;  Timestamps:  1:13 - The importance of putting yourself out there  3:36 - What is personal branding and how is it impactful to you and your business?  8:09 - The most common mistakes people make when building their personal brands  11:13 - The four P's to building a strong personal brand  19:20 - The misconceptions and authentic definition of personal branding

72. You Make It Happen: Why Every Business Owner Needs To Build Their Personal Brand, And How To Do It (with Carlii Lyon, Carlii Lyon Public Relations)

If you and your business aren't on LinkedIn in 2021, you're missing out on a huge opportunity to reach new audiences and build you and your business's expertise, authority and trust, especially in your own industry. That's why this episode of The Make It Happen Show is brought to you by one of our Partners here at The Entourage, who is also a Hubspot Gold Partner, and the CEO and Founder of digital marketing agency, Content Chemistry, Nathan Reiche.  &nbsp;  &nbsp; An expert in all things content, social and especially, LinkedIn, Nathan will take you through in this episode the step-by-step guide on how you can grow you and your business' LinkedIn in a way that builds credibility, drives brand awareness, and reaches qualified leads to make it happen. Check it out now and if you learned something in this episode, don't forget to subscribe and share it with another business owner who could benefit from learning this too.  &nbsp;  &nbsp;  Timestamps:  1:01 - Why LinkedIn is the go-to platform for professionals and businesses  2:02 - Effective B2B targeting strategies and how to drive leads on LinkedIn  3:54 - How to optimise your LinkedIn profile as a business owner  6:52 - Why you should grow your LinkedIn professional network  10:10 - Why you should share valuable and consistent content  11:42 - How you should manage your content and community on LinkedIn  13:14 - Best strategies to optimise your LinkedIn company page  16:23 - The importance of LinkedIn Ads Manager

74. You Make It Happen: A Step-By-Step Guide To Successful Marketing Of You And Your Business On LinkedIn (with Nathan Reiche, Content Chemistry)

When Matt Jones and his two other co-founders, Stuart and Cameron, started Four Pillars Gin 8 years ago, there was no gap in the gin market in Australia. There was no overwhelming desire from Aussies for a new gin brand, yet, they were not only able to break into the market and win multiple international gin awards, but they also quickly became one of Australia's favourite gin brands with a strong community backing the Four Pillars brand.  &nbsp;  &nbsp;  What were the business and brand strategies Matt and the Four Pillars team used to create a brand that mattered to people, connected with them, and elevated their product above competitors? This episode of The Make It Happen Show covers all of that and more. Everything from why they went direct to consumer, to connecting purpose to every customer touchpoint, and even to their creative process in creating experiences that stay in people's heads.  &nbsp;  &nbsp;  This is an unmissable episode for those who want to create a business and brand that people love. Check it out now.  &nbsp;   Timestamps:  2:10 - How Four Pillars Gin quickly rose to become Australia's favourite gin  5:09 - The strategy behind Four Pillars Gin's brand story  11:26 - How Four Pillars created their best-selling and hero product — specialty gins  19:32 - The benefits of working with constraint and creativity, and how systematic inventive thinking can rise in restrained environments  22:58 - The power and value brand stories bring to communities  25:16 - The impact and effectiveness of creating an experience around a product and brand  30:21 - Why your product needs to be rooted in history, culture, and a unique DNA  35:12 - The best book about branding that has helped Matt Jones most  36:33 - How to establish your business's purpose without being swayed by trends

75. Matt Jones, Four Pillars Gin // The Business And Brand Strategies To Becoming Australia's Favourite Gin

As a business owner, it's vital that you know how to build relationships of influence. Whether it's for networking, marketing, sales, or even leading your team, relationships are the glue holding together different areas of your business. That's why we wanted to share with you this session from our recent Entourage member event, The Entrepreneurs' Assembly, with 4 incredible business owners who share their top tips and strategies on how you can build influential relationships in business too.  &nbsp;  &nbsp;  This episode of The Make It Happen Show features an incredible panel of entrepreneurs including Dylan Mullan, Founder of Happy Skin Co, who took his business from $0 to $20 million in 2 years, Wendy El-Khoury, Founder of Wedded Wonderland, who's gained more than 20 million followers across her and her clients' channels, Sunil Kumar, Founder of Reliance Real Estate, named AFR's #1 Fastest Growing Real Estate Company, and Samantha Cook, Co-Founder of Flave, named AFR's 100 Women of Influence.  &nbsp;  &nbsp;  They discuss everything from key relationships to building influence and unlocking doors to elevator pitches, and more, this is a must-listen-to episode for every single business owner that wants to learn how to take their relationships in business to the next level. Check it out now.  &nbsp;  &nbsp;  Timestamps:  4:19 - The 4 W's that Samantha Cook has relied on to create and strengthen her relationship with her business's board members  6:35 - Effective strategies in relationship building that have guided Sunil Kumar, and Wendy El-Khoury through the beginning of their entrepreneurial journey  9:12 - Core relationships that have played major roles throughout Dylan Mullan's entrepreneurial and business growth  12:04 - The best ways to connect with people of influence, and useful techniques to get in front of the right people  18:04 - The elements of a standout elevator pitch  20:44 - How to best position yourself and approach somebody who is beyond your current business standing

76. You Make It Happen: How To Build Influential Relationships In Business (with the Founders from Flave, Reliance Real Estate, Wedded Wonderland, & Happy Skin Co)

It's no easy feat building and growing a tech business with no technical experience. It's a whole other achievement to then be ranked on Deloitte's Technology Fast 50, named Business News Australia's Top 100 Young Entrepreneurs, AND listed on Forbes 30 Under 30 Asia Pacific too! Amal Wakim, the Co-Founder of Equalution, did exactly that.  &nbsp;  &nbsp; How did she make it happen in under 6 years and what were some of the biggest lessons she's learned in the growth and changes of her health and nutrition tech business, Equalution? Amal doesn't hold back in this episode of The Make It Happen Show in sharing the exact strategies she took to driving Equalution's growth to where it is today and seeing a 987% growth in revenue in the past 2 years alone.  &nbsp;  &nbsp;  This is a great ep diving deep into the skills, frameworks and mindsets any scaling founder needs to have and learn. Check it out now if you too, want to take your business to that next level.  &nbsp;  &nbsp;  Timestamps:  2:00 - The popularisation of flexible dieting  5:03 - The strategy behind marketing flexible dieting, and how Equalution was founded  9:23 - Why Amal decided to dedicate an app for Equalution to come to fruition  14:16 - How Amal—as a non-tech founder—built an app  17:39 - What you need to look for to find the right partner, and what to keep in mind of when working with outsourced agencies  21:00 - The importance and payoff of finding leaders and managers that fit in a company's culture  23:09 - The team behind Equalution, and how Amal has built its culture and org. chart  24:22 - How Amal has transitioned and balanced her roles as a Founder and as an executive  27:12 - The mindset and strategies you need to practise when pivoting your business  32:37 - The biggest business lesson that Amal has taken to heart

77. Amal Wakim, Equalution // From A Weekly Wage of $240 To Forbes 30 Under 30: Key Strategies And Lessons To Becoming One Of Australia's Fastest Growing Tech Companies

One of the most iconic things cult-followed jewellery Founder Samantha Wills did at the height of her business career was shut the whole thing down. With not only one of the most unconventional 'exits' in business but also a very non-traditional business path to success too, Samantha shared all of the lessons from her years in business with us, especially the tough-earned ones, at our recent Unconvention event.  &nbsp;  Covering everything from one of the biggest mistakes she made in business, to overcoming her darkest moments in life, and to her exact process in coming to terms with shutting down a successful business, Samantha doesn't hold back in sharing the truths of her lessons as an entrepreneur. This is not one to miss, and if you haven't listened to our interview with her earlier this year on The Make It Happen Show covering some of her leading strategies to $10M+ revenue, have a listen to episode #53 first, then jump back into this one for the full story.  &nbsp;  Timestamps:  2:09 - How Samantha Wills started, built and shut down her business Samantha Wills Jewellery  4:41 - The biggest business mistake Samantha has made  8:58 - The value of authenticity in brand building and customer loyalty  10:23 - How Samantha turned one of her darkest moments in life into finding her life calling  14:37 - What led Samantha to the decision of closing down her $12 million business

78. You Make It Happen: Samantha Wills' biggest lessons from shutting down her multi-million dollar business (Samantha Wills Jewellery)

Peter Hull, the Co-Founder and CEO of Fitstop, knows it takes more than just passion and a dream to be able to take one gym and turn it into 53 locations and 11,000+ members in under 7 years AND start breaking out as an industry leader and innovator. It's about surrounding yourself with the right people and mentors at every stage of your business's journey, and being very clear about what it is you need from them to help you get to where you want to go.  &nbsp; If you want to replicate Pete's massive business growth within your own field and industry too, Pete spills all on exactly how you can do that across multiple methods, strategies and mindsets for startups all the way to more mature businesses too on this episode of The Make It Happen Show. If you want to get ahead of your competitors and really start to stand out in the market as one of Australia's fastest growing companies, check this one out.  &nbsp;  Timestamps:  1:32 - How Fitstop grew from 30 to 11,000 members  3:17 - How Pete Hull systemised Fitstop's operations, eventually leading to 53 franchises  6:02 - The advantages and benefits of establishing a reliable board  8:23 - The essential criteria needed to make a business franchisable  11:00 - Fitstop's biggest milestones that led to its success today  15:26 - How having a customer-first mindset, and transitioning to digital services benefited Fitstop through COVID  17:55 - The essential steps to creating lasting partnerships with different businesses  23:10 - How Fitstop is innovating the technology factor in the health &amp; fitness industry  28:30 - The impact of stepping out of your comfort zone  30:12 - The scariest experience Pete had in business  33:14 - The one piece of entrepreneurial advice Pete would give any entrepreneur

79. Peter Hull, Fitstop // From 30 Members In A 'Tin Shed' To 11,000 Members And 53 Locations: Fitstop's Journey Of Exponential Growth

Did you go into business to gain more freedom, but have since found yourself with less time than ever before? You need to be working on tasks that are the highest and best use of your time - because you are literally the most valuable person in your organisation, and your time, your calendar, the work you end up doing in your business, should really reflect that. Not sure how? Listen on...  &nbsp;  This episode is brought to you by our Senior Elevate Advisor at The Entourage, Romeo Devlin, who has 15+ years in marketing, sales and management experience, and has coached and advised over 200+ entrepreneurs through this exact process he's about to teach you in this episode of The Make It Happen Show. This is how you turn chaotic, reactive weeks in your business into weeks where you're finally working in your dream business doing the things you love with time to spare.  &nbsp;  Timestamps:  1:38 - Is unlimited human potential a myth?  3:12 - The #1 problem that limits people  4:55 - The most important commodity and the best investment in business  5:59 - How to find your Highest and Best Use (HBU) in business  10:06 - The opposite of imposter syndrome...  11:02 - How to map out your dream week in business and overcome chaos  16:55 - The essential questions you need to ask, and habits you need to revisit to get "unstuck" in an unproductive entrepreneurial lifestyle  20:56 - The core steps you need to implement and practice as an entrepreneur to gain freedom, and your time back

80. You Make It Happen: How To Take Back Your Time & Unlock Your Full Potential In Business (with Romeo Devlin, The Entourage)

From a regional town in Australia to an internationally recognised clothing brand, Afends' journey is the epitome of the small business dream. Co-founders Jonathan Salfield and Declan Wise started Afends in the back of a van in Byron Bay before blowing up across the world and being adopted by major retailers, making massive progress with the growth of their company. But 10 years down the track, they decided to update their brand values and business practices to add the additional focus of sustainability, especially with hemp, and Afends is now known as one of the biggest brands pioneering the hemp and sustainability fashion movement in Australia. &nbsp; Jono joined us on this week's episode of The Make It Happen Show to talk about everything from his business journey from the van to being an industry leader including how he's balancing commercial outcomes with sustainability, the differences of running a business in a regional town compared to in a big city, how they market sustainable products to teenagers (hint: tell them it's made of weed!), and even how they face off with 'keyboard warriors'. This is a great ep for any business owner looking to change the world. Check it out. &nbsp; Timestamps: 2:06 - How to make sustainable fashion relevant to a younger audience 3:27 - How Afends began its journey in sustainability 6:48 - The struggle in finding manufacturers producing hemp, and the strategies Afends has used to avoid produce wastage 12:07 - Expanding internationally, and how to start producing your own hemp 14:46 - How Byron Bay has progressed as a hub in regional NSW 18:50 - The balance between sustainability and creating sellable products, and how being carbon-neutral plays an integral role 21:18 - The considerations businesses need to take before going sustainable 22:55 - Dealing with difficult conversations as a sustainable fashion company 25:00 - The advantage of regional business owners over those in major cities 29:19 - How to align your business goals and values with personal growth

81. Jonathan Salfield, Afends // The Steps To Taking A Small Business In Byron Bay To An Internationally Recognised Brand Pioneering The Sustainable Fashion Movement

How prepared are you for 2022? Did you know there's only 6 weeks to go until the new year, and that's not even counting the Christmas break? Don't worry though - we've got you covered. If you haven't had the chance to even think about what you want to focus on next year to scale and grow your business, this episode of The Make It Happen Show will guide you on exactly how to do this. &nbsp; Led by B2B customer acquisition and retention consultant and one of our Vision Partners at The Entourage, Michael Haynes, the Founder of Listen Innovate Grow, covers the 3 key areas that you as the business owner need to look at to identify the right opportunities that will bring your business the most growth next year. If you want the confidence to make the right decisions and actions for the coming year, don't miss this episode. &nbsp; Timestamps: 1:48 - The listening strategies SMEs and B2B businesses should practise to identify growth opportunities 2:56 - Why it's important to have discussions with customers who left you, and buyers as a B2B company 5:50 - How to get insights from market industries to further growth opportunities 8:07 - The value of paying attention and reviewing your competitors' strategies

82. You Make It Happen: How To Identify Growth Opportunities For Your Business In 2022 (with Michael Haynes, Listen Innovate Grow)

If there's anyone in business that you need to learn and absorb knowledge from, it's Kate Morris, the Co-Founder of Adore Beauty, Australia's first and largest beauty e-commerce store. Starting from the age of 21 in her garage to now being valued at $430M and listed on the ASX, Adore Beauty's journey over the last 2 decades has garnered Kate a whole wealth of hard-earned lessons in business which she didn't hold back in sharing on this episode of The Make It Happen Show. &nbsp; Everything from the scale and frequency in which things broke in her business as it grew, to a period in time where she ended up crying every day on the way to work, to a toxic situation in the business which led to a reset in culture, this episode shows all of the true realities and hardships of being an entrepreneur, but also the exact methods and strategies Kate used to overcome them and make it happen. &nbsp; Now known as one of Australia's leading entrepreneurs and industry experts, Kate is a mentor for many business owners and entrepreneurs as recent Co-Founder of growth equity firm, Glow Capital Partners, sharing the lessons from her experience to help others make it happen too, and she's done exactly that on this episode as well. So don't miss out, take notes, and let us know what your biggest takeaway from this ep was. &nbsp; Timestamps: 1:58 - The key principles that made Adore Beauty a success 5:50 - The intimidating parts of a rapidly growing business 10:21 - The growth pains of an expanding team and evolving operational process 14:23 - How to define workplace culture that aligns with the business' values 20:26 -The one thing every entrepreneur needs to move past brick walls in business 25:16 - The hardest periods of Adore Beauty's growth 29:48 - What founders need to learn if they want their business to scale 32:58 - The major pivots that Adore Beauty has made the past 2 years 37:13 - Why Kate Morris decided to venture into Glow Capital 42:00 - The one topic entrepreneurs don't talk enough about, and should 44:58 - What entrepreneurs need to do when their business is growing to 6-8 figures

83. Kate Morris, Adore Beauty // From 21-Years-Old To $430M Beauty Empire 20 Years Later, These Are The Realities And Hard-Earned Lessons Of Business

The ability to survive AND thrive for multiple years in business is a skill. And not many people have that skill and knowledge to do so, let alone for 20+ years! That's why we invited one of our friends at The Entourage, Heaven Leigh, the Owner of Australia's first and largest vegan yum cha restaurant, Bodhi Restaurant Bar to share with you her experience and lessons. &nbsp; Heaven took over the family business at its relaunch over 20 years ago and has been through multiple recessions and a near bankruptcy, coming out the other side stronger than ever. With a wealth of business and personal lessons from her business journey, she was able to utilise them to ride out the recent lockdowns successfully. &nbsp; Whether you're in the hospitality industry or not, these 8 tips Heaven shares with us are fundamental to ANY business owner surviving and thriving long-term, especially as things are opening back up and demand starts to soar. So, prepare yourself for the oncoming wave of opportunity in all industries by sitting down and taking the time to listen carefully to this episode of The Make It Happen Show today. &nbsp; Timestamps: 1:40 - How the hospitality sector took a hit and bounced back from COVID-19 3:39 - The importance of creating a proper structure for your business 4:13 - How to lessen the margin of loss in your business and finances 5:02 - When and why you should consider hibernating your business 7:26 - How to maintain staff retention and loyalty through turbulent times in business 9:44 - What you need to do to upgrade your marketing strategies 10:16 - The importance of female leadership 11:46 - The guidance purpose and intention provides 13:50 - Effective personal habits that got Heaven through more than 20 years of business

84. You Make It Happen: 8 Fundamentals To Surviving 20 Years In Hospitality And Business (with Heaven Leigh, Bodhi Restaurant Bar)

Tim Fung is the driving force behind Airtasker, the community marketplace platform which has disrupted the Australian workforce, and a prominent figure in the Australian startup and entrepreneurial community. He started his first business, Circuit Club, when he was still at uni, and since 2012 he has led Airtasker to grow from 8 employees to a global team of over 160, with 2.5 million members posting 37,000 jobs every week. Airtakser is now achieving 100% growth year-on-year in Australia, and is on a path to enter other international marketplaces. Tim knows how to make it happen - and we couldn't think of someone more fitting to kickstart our new podcast series! In the first episode of The Make It Happen Show, Tim tells us how he disrupted an entire industry, runs us through the key milestones of Airtasker's initial and extreme growth stages, and shares his words of advice when it comes to building, running and growing a business.

1. Tim Fung, Airtasker // How the startup which disrupted the workforce started with a delivery van

Fred is one of the most successful entrepreneurs in Australia. He is best-known as the co-founder and CEO of Australia's largest comparison website, finder.com.au, which is visited by more than 4 million Aussies every month. The company is now worth $1 billion, operates in 10 countries, and will expand to another 10 by 2020. At just 22, Fred started his first company when he was still at uni, and sold it a few years later to a publicly listed company. He was listed in Australian Anthill's 30 Under 30 List at the age of 23, and in 2017 Ernst and Young named him Entrepreneur of the Year. If you want first-hand advice and insights on what it's like to run and scale a successful business in Australia and beyond, and hear some honest truths about the growing pains that come with it, then look no further. Fred provides a lot of first-hand insights and advice for business owners as he talks us through his own epic entrepreneurial journey in this episode of The Make It Happen Show.

3. Fred Schebesta, Co-Founder and CEO at finder.com.au // Confessions of a serial entrepreneur

** Get first and free access to the most in-depth and tailored business benchmarking tool ever created: . **  There’s no shortage of incredible things that businesses everywhere can do with data, and our next guest on The Make It Happen Show knows all about that. Tomer Garzberg is the CEO of GRONADE, an enterprise growth lab and future of work company that helps big businesses build systems and platforms using data and AI. Tomer and his team worked with us at The Entourage to build what people are calling the Myers Briggs of Business - the first of its kind and the only tool that’ll deep dive into every function of a business to identify its biggest opportunities for growth. In just 15 minutes, this tool, The Business Growth Profile, will give you a 54-point in depth diagnosis of what you need to work on in your business to take it to the next level . If you want to know how else you can start weaponising data in your business to build efficiencies, dive into this episode of The Make It Happen Show.

12. Tomer Garzberg, CEO of GRONADE // Discussions With A Datapreneur (PLUS A Sneak-Peek At A World-First Business Benchmarking Tool!)

In this episode we’re joined by one of The Entourage’s greatest success stories. Aaron Smith, an award-winning fitness innovator and entrepreneur, is the Founder of KX Pilates. In less than a decade, and with the help of The Entourage, Aaron took the business from being $20K in debt to a 54-studio franchise turning over an incredible $20M. He’s recently stepped down as the CEO and from the day-to-day running of the business, and will now focus his time on new business and innovation opportunities - he’s truly had an amazing journey, let’s have a listen.

16. Aaron Smith, Founder of KX Pilates // From $20K Debt To a $20M Fitness Empire

As the General Manager of Red Balloon, Australia’s leading retailer for experiential gifting, Matt Cavalier has quite the task on his hands: he’s set to transform it to become the world’s largest online marketplace for experiences. Since Matt has taken over the day-to-day running of the business, Red Balloon’s Christmas campaign was named Mumbrella’s Best Aussie Christmas Campaign of 2018, and the business now achieves more than 1.6 sales per minute. Matt is a fantastic operator and leader, you’ll hear how all that became possible in this episode of The Make It Happen Show.

18. Matthew Cavalier, General Manager of Red Balloon // How This Aussie Business Will Become The World’s Largest Online Marketplace For Experiences

“We started this business on the back of an AMEX. Someone asked us why we hadn’t given up yet. But the product was so good, we were happy to back it, knowing that it would all work out.” 500,000 customers. 5000 retailers. 400 orders in a single day. And $20 Million in annual revenue. Who knew pink clay masks would be so lucrative? These two Aussie entrepreneurs did.&nbsp; James Hachem and Manny Barbas are the Founders of Alya Skin, the Australian beauty brand that’s taken the beauty industry by storm with their signature pink clay masks over the past two-and-a-half years. And in this episode, the boys share the three core ingredients to their success: great product, great marketing, and an even greater partnership. These boys are the epitome of what it means to make it happen, we know you’ll love this chat as much as we do. Here are the full show notes from this episode of The Make It Happen Show: [1:56] Manny Barbas and James Hachem share their pre-launch strategies before sending Alya Skin to market [4:29] How Alya Skin’s Pink Clay Mask became the hero of their business venture [7:08] How building relationships with PR, media, and influencers put Alya Skin on the map [9:38] Manny and James elaborate how important it is for a beauty brand to gain customers’ trust [11:03] Alya Skin’s initial struggles, and how the boys turned it around to be a roaring success [13:05] The role of PR in Alya Skin’s brand awareness [15:16] The importance of finding multiple online revenue streams [17:19] The benefits and differences of placing products on retail and e-commerce platforms [18:51] What to consider before international business expansion [20:51] How the team and roles evolved within Alya Skin’s two years of operation [22:07] The number one characteristic to look for in a business partner [23:40] How Manny and James balance friendship and their working relationship as business partners [26:33] Keeping up with ever-changing online trends [30:19] The boys weigh in on what they think will be the next big beauty trend [30:53] Manny and James dive into whether starting a business with a best friend is a good idea

25. James Hachem & Manny Barbas, Alya Skin // Two Aussie Blokes Strike Gold With Pink Clay Masks, 500,000 Customers And A $20 Million Business

"Businesses need to use the channels that their customers are using. It's very important for businesses to make it easy for people to reach out to them. And right now, all of your customers are on mobile apps." — Mikael Yan  &nbsp; Is your business missing this crucial ingredient for a bulletproof communications plan? Messenger bots can directly connect you with your customers, wherever they are, whenever you need to. That's why we've invited the latest guest on The Make It Happen Show, the co-founder of the world's #1 Messenger Bot and Chat Platform - Mikael Yan the Co-Founder of ManyChat.  &nbsp;  ManyChat is the business that's powered over 1 BILLION messages between businesses and their consumers. And in this interview, Mikael shares his entrepreneurial and tech journey with us and the #1 reason why you need to dive head-first into messenger bots and add them to your tech and messaging mix.  &nbsp; This is an incredible tech story covering everything about the future of communication that every business owner needs to hear. Check it out today, and let us know in a review if you learnt something new!  &nbsp;  Timestamps: 1:25 - How Mikael started ManyChat 2:13 - How to further and develop your customer communication through messenger apps 4:40 - How ManyChat developed Telegram 6:38 - The advantage of instant and convenient communication between businesses and its consumers 8:20 - Why consumers are going mobile and why it's important to evolve with it 11:13 - How developing your messaging portals can save your marketing spend 13:24 - Conversion rates via landing pages vs. conversion rates via messaging apps 19:34 - How to drive sales through messenger apps or messaging portals 22:18 - How having a real conversation with your consumer trumps automated messaging 26:58 - The end of email marketing and why hopping on messaging platforms is a must 31:17 - Different and creative ideas so you can use messenger bots to your advantage 33:24 - The future of chatbots 35:25 - The one thing you need to ask yourself when facing rejection

41. Mikael Yan, ManyChat // The Entrepreneur Who Changed How Businesses Communicate With Customers

From the team at The Entourage, Australia's largest education specialist and community for entrepreneurs, comes a new weekly podcast series: The Make It Happen Show. 

The Entourage has generated over $2 billion in revenue for over 3500 Australian businesses - we know how to make it happen. But we're not about getting things done at any cost. 

So join Tim Morris, CEO at The Entourage, as he sits down some home-grown and international entrepreneurs to ask them one simple question: how did you make that happen? And with the help of our expert partners, and the incredible team here at The Entourage who have helped transform over 40,000 businesses, we'll walk you through how to implement some of the key principles that we uncover along the way.

So together, let’s commit to making it happen - for our teams, our businesses, and for ourselves.

Subscribe and listen to The Make It Happen Show wherever you get your podcasts.

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