Facebook live. You’ve probably heard of it, but what is it, and how can it help your business? Devin Gore and Matt Fernandez chat with Darryl Quinlan and break down Facebook Live’s slightly sorted history, why it’s important for a medical practice to explore it, and what we’ve discovered on how to best utilize it. Listen in and learn!

Facebook Live – Is It Truly Beneficial For Medical Practices?

Glacial is constantly adapting and changing. The digital market realm is ever evolving and we strive to find the best and most effective tools, procedures, and methods for our clients. 2016 was a whopper of a year as far as new digital marketing techniques and trends. From Geofencing to HIPPA compliancy, we’ve monitored it all and thought it might be good idea to share with you some of the larger areas we’re going to be focused on in 2017. This is of course not everything we’re focused on, simply some of the areas we thought you’d like to know about. Listen in as Darryl Quinlan, Michelle Pelletier, Angie Grosso, Spencer Pontbriand and a special surprise guest walk through our big ticket item focus for 2017.

Things We're Doing in 2017

Social Media. It’s a beast, and often misunderstood and underutilized Matt Fernandez, Hannah Whitten and Spenser Pontbriand chat with Darryl about how Glacial Multimedia views and utilizes social media for our clients. Spoiler – don’t follow every trend!

Social Media

Simply typing something into Google seemingly brings magical results for us to explore. Spencer Pontbriand, Andy Hercock and Matt Fernandez sit down with Darryl Quinlan to explain the various aspects of what is actually displayed after you type something into Google. Listen along as you just might be surprised by what you learn.

Search

Another special guest! Carrie Link of Eye Associates of Tallahassee lends her expert insight on why it is hugely important to respond to reviews and engage with the folks that leave feedback. She gives two specific examples to Darryl Quinlan and Hannah Whitten on why this is necessary and how well it can work.

Responding to Reviews

Hannah Whitten, Lauren Garrard and Bethany Powers sit down with Darryl to talk about everyone’s favorite topic: budgets. Knowing what to spend in the digital realm can be confusing and at times overwhelming. We break down how we work with practices all over the country to best utilize their budget, prioritize goals and determine where their money is best spent.

Planning Your Budget

The Glacial Multimedia Podcast Series is dedicated to educating Medical Practices on current marketing trends and their effectiveness.

MDprospects

Keep Your Leads Warm - MDprospects

The Importance of Landing Pages

iMedicware

How & when to tell a client no

How To Convert Digital Leads

Healthgrades

Engagement Objects

Effective Blogging

Creating a Website Part 2

Creating a Website Pt1

Branding

At Glacial Multimedia we get a bit ramped up about attending a few industry specific conferences. One of the largest conferences we look forward to attending is the yearly American Society of Cataract and Refractive Surgery. We’ve been showcasing our knowledge and talent there almost since the formation of Glacial as a company and we truly look forward to it every year. Listen along as Darryl Quinlan, Hannah Whitten, Spenser Pontbriand and Michelle Pelletier (of MDprospects fame) discuss what they are looking forward to at this year’s conference and try to predict what the big topics of discussion will be this. We’ll be doing a post-ASCRS podcast as well to see how accurate they were with their predictions. One of the bigger topics in this podcast is the Glacial Multimedia and Google co-sponsored event. Sign up to attend by clicking here, we’d love to see you there.

Pre ASCRS

ASCRS has come and gone and once again we were there to absorb the latest topics, showcase our own particular knowledge and meet old friends and make new ones. We had a great time. In our pre-ASCRS podcast the team made some predictions on what the big topics would be, and for the most part, we were fairly accurate. There were, however, one or two items that were discussed that took us a bit by surprise. Listen along as Darryl Quinlan, Spenser Pontbriand and Hannah Whitten give their thoughts on the show and our very successful co-sponsored event with Google.

Post ASCRS

Congratulations! You're building a new website! We get a lot of questions about what happens when we launch our new designs. Does the practice need to be highly involved? Will my rankings change when I launch a new site? Does my site 'go down' during this time period?

In this podcast, we answer some of the most frequently asked questions about launching your new site, with insights coming from multiple departments here at Glacial Multimedia. Listen along with Anthony Marvin, Andy Hercock, Callie Walker, and Bethany Powers as we discuss our recent website designs and what happens when it's time to launch them.

What To Expect Site Launch

Is your practice "likeable" online? Listen along as Matt Fernandez, Sarah Gelber, Bethany Powers, and Lucia Magno (of MDidentity) discuss methods to make your practice stand out to the community and become more likeable! From ways to build up community engagement, advice on building 'likes' to your social media, to managing your online reputation through reviews, we explore this very important component of gaining and retaining patients for your practice.

They Really Like Me

Our guests Nancy Marshall and Jessica Donahue from Nancy Marshall Communications provide us with insight into the value of PR marketing in today's digital age.

Resurgence of PR in the Digital Age

Guest Nancy Marshall from Nancy Marshall communications discusses her step by step plan for a successful PR campaign.

The Marshall Plan

You've heard it before – content is king, blah, blah, blah. But why is content marketing important? How can you engage your audience without boring them to tears? What can you do to start implementing a content marketing strategy today?

Join us as we answer these questions and more in today's episode of the Glacial Multimedia Podcast. Featuring Michael Dobkowski, CEO of Glacial Multimedia, Sarah Gelber, Client Account Manager, Andy Hercock, SEO Specialist, and Anna Flemke, Content Marketing Specialist.

Crazy For Content - Essential Content Marketing Tips

If your practice struggles to follow-up with web leads, you may be missing out on significant revenue. Capture, an innovative new program from Opticall, makes it fast and easy for practice staff to personally follow-up with online leads. Join Michael Dobkowski from Glacial Multimedia, Inc., Bill Murcier and Dylan Kemna from Opticall, and Patrice Seltzer from Patient Spectrum and MDProspects, as they discuss the impact of personalized communication on patient conversion.

Capture, Connect, Convert – The Impact of Personal Outreach on Patient Lead Generation

SMILE is a new, minimally invasive form of laser eye surgery that rivals LASIK and PRK. Using the ultra-precise VisionMax laser, SMILE results in a more comfortable patient experience and fewer complications than other forms of laser vision correction. Join Michael Dobkowski, CEO of Glacial Multimedia, Inc., Dr. Rex Hamilton< of Santa Monica Eye Group, and Paul Rousseau, Senior Director of Refractive Surgery at Zeiss, as they discuss the benefits of the SMILE procedure and its impact on the future of refractive surgery.

Big News – SMILE Laser Eye Surgery Approved by FDA to Treat Astigmatism

This week’s guest is Tamara Niedzolkowski from Refreshdental, a dental practice consulting firm in New England that specializes in brand identity strategy and organizational development. A believer in brand storytelling, Tamara encourages dental practices to use original content as an opportunity to differentiate from the competition. Join Michael Dobkowski, CEO of Glacial Multimedia, as he sits down with Tamara to discuss effective marketing strategies for growing a dental practice.

The Organizational Heartbeat

Curious to know what’s new in refractive surgery marketing? Join marketing experts Michael Dobkowski of Glacial Multimedia, Mike Malley of CRM Marketing Group, Christine Lapointe of Aesthetics 360, and Paul Stubenbordt of Denali Creative as they share the best medical marketing tips for 2019. Perfect for ophthalmologists, optometrists, medical marketing agencies, and more.

Refractive Marketing Today

In this latest podcast, Carrie Liken, the Head of Industry of Healthcare for Yext will be joining us. Carrie will walk us through the best practices healthcare facilities can take to increase their ranking on Google.

How Online Citations Impact Your Reputation: A Conversation with Yext

Glacial CEO Michael Dobkowski interviews Dr. Zarmeena Vendal, a cataract surgeon at Westlake Eye Specialists in Austin, Texas, about the PanOptix Trifocal lens from Alcon — the first and only trifocal lens approved by the FDA. Dr. Vendal was one of the first surgeons in the US to implant the PanOptix lens during cataract surgery. She explains what makes the PanOptix lens different from other lens implants on the market, who is a good candidate for PanOptix, and the impact of new lens technology on the future of cataract surgery.

New FDA Approved PanOptix Trifocal Lens by Alcon

Featuring Michael Dobkoswki (CEO Glacial Multimedia), Billy Holcombe (Client Success Manager Glacial Multimedia), Michelle Pelletier (CEO MD Prospects), and Dylan Kemna (VP Sales and Marketing OptiCall). This podcast involves a conversation regarding the lead cycle and specifically the lead to consult bottleneck. What are the techniques and skills necessary to move leads to consultation status.

Glacial Multimedia, Inc.

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