The ideal scenario for every store owner is to get a constant flow of customers, so you can sell more.
But with today’s savvy shopper, you have to back up and think about a few things to get you to your goal - more in-store traffic.
- First you have to be found online
- Have a mobile friendly website 
- And show your in-store inventory

1 in 4 shoppers say they stay clear of nearby stores to avoid the risk of the item not being in store.

What does this mean? It means that you have to think of different ways to encourage and entice online searchers to come and shop in-store. 

So think about this as you try and increase your local presence.
Find out on how you can improve the chances of being found by checking out my FREE Local Retailer’s Guide at http://katsudigital.com/local-retailers-free-guide.


Showing your in-store inventory

Local Retail: Why Showing your Inventory Online Matters

Do local searches translate to in-store visits
This audio is part of the ‘What Does This Mean To You’ series for local retailers who own brick and mortar stores. Today I want to talk about offline traffic and online traffic.

A recent research showed that seventy-six percent of smartphone users are visiting stores within twenty four hours. What does this mean to you, ask a local retailer.

Well it indicates that there is some sort of translation from online search on a smart phone into in-store visits. The question you should ask yourself is, are you coming up in a search query and a smartphone search query as well? If you're not, then you can't benefit from this translation from online search to visiting a store.

There are very few things you could do to change your online presence, so that you are one of those people who are found and possible receive a visit. You can check out my new guide called "The Local Retailers Guide to Staying Ahead" Where I look at three things that retailers can do to tap into this new savvy shoppers behaviour and you can find that at http://www.katsudigital.com/local-retailers-free-guide.


Local Retail: Do local searches translate to in store visits

This audio is part of the ‘What Does This Mean To You’ series for local retailers who own brick and mortar stores. 

Well, today I want to talk about online presence and offline presence, locally. Are you coming up locally in search? 30% of consumers say that they would rather visit a store, than buy online. Are you coming up? If you're not coming up, what can you do to make that change? 

Because as much as we want in store traffic, we have to think about how it reflects online as well. If you want to know how you can improve your local presence online to attract more visitors in store, then check out my FREE guide called ‘The Local Retailer's Guide to Staying Ahead’. You can download it at http://www.katsudigital.com/local-retailers-free-guide.


Local Retail: Do you come up in local search?

Useful Information on your website
This audio is part of the ‘What Does This Mean To You’ series for local retailers who own brick and mortar stores. Today, talk about offline traffic and online traffic, and what information you have on your website. 

New research states that 60% of online searchers are making quicker decisions based on the information that they find online. What does this mean to you as a retailer? I think that if you have information on your website that is useful to take the customer, or the potential customer in this case, from one stage of their journey to the next and possibly a purchase, then you have the right useful information for them.

You have to remember that people are at different stages when they're searching. Some could be ready to buy, and some just want to gather information before they make a purchase. Are you coming up in search, and having the useful information to convince them that you're the right company to buy from? You can find out more on how to create useful information on your website by going to http://www.katsudigital.com, and downloading the free guide ‘The Local Retailer’s Guide to Staying Ahead’ at http://www.katsudigital.com/local-retailers-free-guide.

Local Retail: Do you have useful information on your website

Katsu Digital is a Watford-based digital marketing consultancy dedicated to supporting businesses and independent retailers improve their online presence and grow their business.

Run by Viv Oyolu, we are passionate about local marketing. We provide independent high street and local retailers with the knowledge and support to cope with new local shopping trends and how they can maintain an online presence and drive in-store sales.
