The Pure Report

Check out insights from an original Puritan who departed the company in early 2020 and returned recently to keep the orange fire burning. In this episode, we catch up with Kyle Keller, Principal Technology Strategist, about his observations and excitement around advances in Pure technology and product offerings during his year away from Pure and why he came back to the Orange.  Hint: it all starts with culture and continues with innovation around FlashArray and FlashBlade platforms, Purity software, disruptive as-a-Service offerings, the Portworx acquisition, cloud strategy and more.  We cover it all so don't miss this chance to hear from a Pure veteran with deep knowledge and industry perspectives. For more information: https://www.purestorage.com/why-pure.html

Looking Back on 2020 Innovation with an Original Puritan

The increasing complexity in the IT landscape is driving more and more organizations to look to managed services to accomplish their business objectives.  Hear from Chris Fuller, Principal Architect for MSPs, Americas, and Shobhit Bhutani, Global Partner & Solutions Marketing Manager, MSPs, about how MSPs are expanding solution capabilities and how Pure enables MSPs to drive out risk and deliver breakthrough outcomes for end users. Chris explains the differentiated nature of Pure's MSP programs, the relationships with key service providers, and how Pure helps MSPs deliver value-added services for hybrid cloud, DBaaS, VMware, analytics, data protection and even Ransomware mitigation as a service.  For more information: https://www.purestorage.com/partners/managed-service-providers.html

The Growing Need for Managed Service Providers

Solving today’s data challenges means breaking the chain of legacy storage architectures. With a software approach, Pure delivers enterprise data storage features for all of your data, all of your workloads, and all for your applications regardless of the size of your storage budget or capacity. In this episode, hear from podcast regulars Sam Marraccini and Kevin Rickson as they discuss how to break free of legacy storage limitations with Pure to provide Enterprise For All! Learn how a software-centric approach combined with Evergreen means no longer worrying about tiers of storage or enterprise feature tradeoffs.  For more information: https://whitepapers.theregister.com/paper/view/12696/webcast-slide-deck-democratising-storage and https://blog.purestorage.com/perspectives/enterprise-for-all-hits-all-the-right-notes/

Democratizing Data for Everyone

It's the return of our Hacker turned cybersecurity expert. Hector Monsegur, former technical frontman of the infamous LulzSec hacking collective, returns to the Pure Report to share his personal story and his deep insights on the evolution of the latest Ransomware attacks that are plaguing businesses and the public sector. Hector describes how large-scale attacks and ransomware-as-a-service are creating new headaches for IT teams and how to prepare for them. If you want to learn what motivates hackers and how to improve your cybersecurity defenses, make plans on October 27th to attend Pure's upcoming Cybersecurity Month webinar featuring Hector and Pure's Shawn Rosemarin and Andy Stone - to register today, go to: purestorage.com/BlackHat

Inside The Mind Of A Hacker: Ransomware Mitigation and Recovery

Enjoy this bonus content provided via Pure's partnership with Global SI DXC and featuring DXC's Mark Hughes, President of Security, with Pure's own Andy Stone, CTO and Andrew Miller, Principal Technologist. The trio met to discuss DXC and Pure's relentless joint focus on developing and assisting customers with ransomware recovery strategies and dives into techniques and best practices for reducing the overall security threat matrix. Hear about defense in depth best practices, including the importance of regular backups/snapshots, SafeMode on Pure Arrays, and the need for constant education and keeping software and technology current to minimize the threats from rogue actors.  For more on Pure technology partnerships: https://www.purestorage.com/partners.html

Guest Episode: DXC with Pure on Ransomware Recovery

After a brief vacation hiatus, the Pure Report returns with a special guest episode of a new Better Science series, designed to bring you closer to the differentiation delivered by Pure Storage engineering. Guest host Justin Emerson will be featuring key Pure subject matter experts on a host of topics in this series.  The first one introduces Hari Kannan, a member of Pure's Platform Engineering team, and dives deep into DirectFlash - the origins of why and how we build custom flash modules, plus the benefits delivered to customers. We hope you enjoy this special guest content and for more on the Better Science series, check out this Accelerate video: https://www.purestorage.com/video/better-science-hw-sw-co-design/6308345061112.html or the Better Science V1 blog: https://blog.purestorage.com/products/better-science-volume-1-hardware-and-software-co-design-with-directflash/

Better Science Volume 1: DirectFlash

We’re all human…meaning we all care about healthcare. Pure does too - it’s one of our most developed solution areas with many customers.  Hear from Thomas Whalen (TDUBS), Pure's Sr. Epic Solutions Architect, about the latest trends in healthcare driving more modern storage approaches to improve patient care and clinician effectiveness.  Thomas talks about his journey in the healthcare space that eventually led him to Pure and how Pure Storage collaborates with alliances and solution vendors to deliver a positive impact on the future of healthcare technology thru better use of data. We riff on the significance of storage in healthcare, including the need for reliable systems with data accessibility and mobility to speed up patient care and diagnosis, anywhere. Finally, we spend some time talking about how Pure works closely with Epic, one of the leading EHR vendors, and our joint efforts to enhance value for Epic customers.  For more information on Pure and the Healthcare space: https://www.purestorage.com/solutions/industries/healthcare.html

Healthcare Health Check: Trends Driving New Storage Approaches in the Healthcare Sector

In case you missed it - the Pure Report is now publishing the audio replay of each month's Coffee Break webinar program, hosted and moderated by our own Andrew Miller and featuring key thought leaders across a range of current topics.  This episode features a the March Coffee Break with guest and Data Protection fanatic Jason Walker who joins Andrew to dive into the expansive landscape that is all things Modern Data Protection - it’s far more than just backups.  They look back at trends, current changes in landscape, and all the ways Pure can help - choose your own adventure if you will.  If you want to check out the video replay: https://www.purestorage.com/video/webinars/pure-modern-data-protection-portfolio/6349319688112.html

Coffee Break Rewind: Choose your Own (Restore) Adventure: Pure’s Modern Cyber Resiliency Portfolio

In the ever-evolving landscape of cloud computing, Pure Storage is extending the benefits of the Pure Storage platform with a new Azure Native ISV Service, a development that helps redefine how enterprises approach cloud storage and migration strategies. We are joined by technical specialists Kyle Grossmiller and Don Poorman to dive deeper into this announcement, unpacking the implications of the first Pure Storage Cloud services that seamlessly bridges enterprise storage needs for VMware with Azure's robust ecosystem.
We first dive into a comparison of the tradeoffs of traditional Cloud Block Store vs. CBS for AVS and the new Native ISV solution.  Next, hear about the implications of Pure's unique position as the first storage provider for Azure VMware Solution (AVS) to support vVols and integrate with vSphere APIs for Array Integration (VAAI). Learn how this new innovation can help organizations overcome migration challenges, reduce storage costs, and unlock new strategic cloud spending opportunities.
For IT leaders and cloud strategists looking to modernize their virtualization environments, this episode is a must-listen. Pure Storage Cloud for AVS is not just a storage solution, but a strategic enabler that allows enterprises to pursue their cloud journey on their own terms. Whether you're contemplating a full cloud migration or building a hybrid environment, this episode will provide actionable insights into leveraging Pure Storage's innovative approach to cloud storage.

Introducing Pure Storage Cloud for Azure VMware Solution, an Azure Native ISV Service

Unplugged is back with new segments including analysis of the latest Pure Storage news and captivating news stories from the world of technology. Catch up with co-hosts Andrew Miller and JD Wallace as we chat about our latest adventures before rolling into a rehash of the 15 Pure Storage architectural decisions that have informed the episodes of this ongoing series. After that, we touch on the 'real unplugged' - chatting about analog devices we love including JD's vinyl collection and record player.  Finally, close with what will be the new segment driver for Unplugged going forward.  First, the latest Pure news covering FlashArray//C20, the Azure Native ISV announcement, and the latest AI solutions released during SuperComputing24.  Last, catch some interesting analysis of current news stories - from the rise of BlueSky social media to new HPC world record supercomputers.

Unplugged Volume 19: 15 Decisions Recap, Tech News You Can Use

Join Matt Bradford and Don Poorman as they help me unpack an incredible year of technological advancement at Pure Storage, taking listeners on a thorough journey through our most groundbreaking announcements and product developments. From hardware innovations like the FlashArray//C20 to cutting-edge cloud solutions and AI reference architectures, this episode offers an insider's perspective on how Pure continues to push the boundaries of data storage and management.
Traveling through key solution areas including hardware, cloud, cybersecurity, AI, and digital experience, Matt and Don provide expert commentary on game-changing developments. Highlights include the expansion of Pure Storage Cloud for AVS, exciting enhancements to DRaaS, the transformative OVX reference architecture for AI initiatives, and the introduction of Pure1 assessments that are reshaping how enterprises approach technology evaluation and implementation.
Beyond the technical details, this episode celebrates Pure Storage's commitment to customer-driven innovation and continuous improvement. From the launch of Pure Skill's new subscription-based learning platform to the expansion of Evergreen subscriptions and the intriguing glimpse of an AI Copilot, Matt and Don paint a vivid picture of a technology company relentlessly focused on solving real-world challenges and empowering digital transformation. Whether you're a Pure Storage enthusiast, a technology professional, or simply curious about the latest in data infrastructure, this year-in-review episode is a must-listen.

ICYMI: A Year in Review of Pure Always-On Innovation

Happy 2025 from the Pure Report! Jump back in for an engaging conversation with Joey Clark, Principal Technologist at Pure Storage, as he shares his unique journey from monitoring power grids in the Southeast to becoming a storage industry veteran. With nine years at Pure Storage under his belt, Joey offers fascinating insights into the company's evolution from its "pirate" startup days to its current position as an enterprise storage innovator.
In this episode, we dive deep into the pressing challenges facing today's enterprise customers, including the complexities of cloud adoption, the growing importance of power efficiency in data centers, and the reality behind AI hype. Joey brings his real-world experience working with major enterprise accounts to discuss how organizations are leveraging technologies like Pure Fusion for automation and the innovative //E Family for long-term data retention.
The conversation wraps with Joey's perspective on Pure Storage's latest portfolio expansions, including the FlashBlade//S100, FlashArray//C20, and enhanced file services. Whether you're a storage administrator, IT decision-maker, or technology enthusiast, you'll appreciate Joey's candid insights on enterprise storage trends.

Tales from the Data Center: Storage Unfiltered with Principal Technologist Joey Clark

In the latest episode of Pure Report Unplugged, the team dives into the exciting world of TechSummit Season 3 with JD's announcement of new focus areas including the Pure Storage Platform, Real-Time Enterprise File and Object services, and customer success stories from the field. The tour kicks off in Calgary, Alberta before moving to San Diego, Toronto, Atlanta, and more locations, with Andrew scheduled to appear at the inaugural Calgary event. Listeners also get insight into the team's behind-the-scenes work, from Andrew's enablement initiatives and bootcamp development to Rob's journey in production for Sales Kickoff, plus news about upcoming video podcasts and an updated web landing page.

The episode's Pure News Roundup covers significant company developments, including Andrew's commentary on the enhanced Partner Program and JD's updates on Fusion features like simplified management, presets, and automation improvements. The team emphasizes the "Subscription to Innovation" philosophy available on version 6.8, discussing how security challenges and cloud technologies are transforming update strategies toward more resilient architectures. Rob also shares exciting details about Accelerate registration opening February 18th in Las Vegas at Resortsworld, highlighting expanded offerings based on attendee feedback such as more hands-on labs, customer speakers, community meetups, and certification opportunities.

The Tech News Roundup segment explores fascinating AI advancements from Deepseek, Grok3, and Glean, alongside Oxford scientists' claims about quantum teleportation, drawing a nostalgic connection to Willy Wonka's Mike TeeVee character. The episode concludes with practical tips, including JD's guide to building a Pure LED wall panel using Nanoleaf Shapes Triangles with HomeKit compatibility and Pure Orange (Hex #FE5000), plus Andrew's highlight of the Genealogy View feature in Pure 1, complete with a customer anecdote about demonstrating cost savings to finance teams.

Unplugged Volume 20: TechSummit Season 3, Pure News Roundup, and AI/Quantum Tech News

In the ever-evolving landscape of cybersecurity, traditional defense mechanisms are proving increasingly inadequate against sophisticated cyber and ransomware attacks. The latest collaboration between Pure Storage and Superna represents a groundbreaking approach to data protection, introducing the revolutionary concept of CyberStorage - an active defense strategy that goes beyond reactive measures to prevent cyber threats at their inception.

Featuring insights from Jason Walker of Pure Storage and Alex Hesterberg, CEO of Superna and former Pure pre-IPO employee, the conversation provides a roadmap for organizations seeking to fortify their cyber defenses. This podcast explores the critical gap between traditional data protection and modern cybersecurity, offering listeners an in-depth look at how innovative technologies can strengthen an organization's security posture. By focusing on prevention, early detection, and automated response mechanisms, Pure Storage and Superna are redefining how businesses can protect their most valuable asset: their data. The discussion delves into practical solutions that not only block potential attacks but also provide comprehensive analytics and recovery capabilities.

From understanding the devastating impacts of ransomware to exploring cutting-edge technologies like FlashBlade and advanced detection capabilities, this podcast offers listeners a strategic perspective on protecting their digital infrastructure in an increasingly hostile cyber environment.


Close the Security Gap with CyberStorage from Superna and Pure Storage

In an era where data breaches cost organizations millions and threaten business continuity daily, the intersection of data storage and security has never been more critical. Hear from two industry experts: Nolan Necoechea, Product Marketing leader from Varonis, and returning guest Jason Walker from Pure Storage. Together, we unpack how intelligent data classification, threat detection, and automated remediation are changing the cybersecurity landscape – and why the foundation of effective security starts with how your data is stored and classified.
This episode takes listeners from Varonis's fascinating origin story (involving disappearing high-resolution ocean floor images) to the cutting-edge of modern cybersecurity practices. Nolan breaks down Varonis's comprehensive platform that creates visibility and control over data access, while Jason explains why Pure Storage provides the ideal foundation for these security solutions. Learn how real-time threat detection, user behavior analytics, and automated remediation aren't just buzzwords but essential components of modern data protection strategy.
As AI-powered threats continue to evolve, this conversation offers practical insights into how organizations can stay ahead of bad actors through strategic partnerships and integrated solutions. Discover why streamlined SecOps and robust data classification are becoming table stakes for business continuity, and get a preview of what's next in the Varonis-Pure partnership. Whether you're a CISO, IT administrator, or business leader concerned about data protection, this episode delivers actionable intelligence on safeguarding your organization's most valuable asset: its data.

Data Defenders: When Storage Meets Security - The Varonis and Pure Storage Partnership

Jump back into the Pure Report as we welcome back Jim Weaver, Pure Storage Strategic Advisor for the Public Sector, to explore how federal policy changes and budget uncertainties are reshaping state and local government IT strategies. Drawing from his extensive experience as a former state CIO, Jim provides insider insights into navigating federal impacts while discussing the shift from CAPEX to OPEX models as agencies seek operational flexibility in turbulent times. The conversation dives deep into Pure Storage's new Public Safety campaign, examining the technology behind video surveillance, body cameras, forensics data collection, and next-generation 911 systems that are transforming how government agencies serve and protect their communities. Don't miss this essential discussion on the intersection of politics, budgets, and cutting-edge technology in the public sector.

Inside Public Sector IT: Federal Impacts, Budget Realities, and Public Safety Innovation

Pure Storage’s foundational approach to product engineering is guided by 15 architectural decisions that were established at the company’s inception and have shaped both the technical and user experience across its product lines. These architectural choices were not made arbitrarily—they stem from a deliberate focus on simplicity, efficiency, and scalability, ensuring Pure could deliver storage solutions that break away from legacy complexity and enable continuous innovation without compromise.

This series will guide viewers through all of the 15 principles, helping you understand why certain choices were made, how they impact your operations, and how they compare to other industry features and products.  Join Pure Report podcast hosts Rob Ludeman, Andrew Miller, and J.D Wallace for this fun technical retrospective on Pure Storage.  Episode one centers around Pure's simplicity in design and capabilities to scale effortlessly.

15 Architectural Decisions Series: Simplicity and Scale

Our series around Pure's fundamental design principles continues. Episode two of the series centers in on the choice to use exclusively Flash memory and how best to leverage it.  Next, the team dives into innovations in a wide range of data reduction technologies and advantages for users across a spectrum of business applications.  Pure Storage’s foundational approach to product engineering is guided by 15 architectural decisions that were established at the company’s inception and have shaped both the technical and user experience across its product lines. 

These architectural choices were not made arbitrarily—they stem from a deliberate focus on simplicity, efficiency, and scalability, ensuring Pure could deliver storage solutions that break away from legacy complexity and enable continuous innovation without compromise.  This series will guide viewers through all of the 15 principles, helping you understand why certain choices were made, how they impact your operations, and how they compare to other industry features and products. Join Pure Report podcast hosts Rob Ludeman, Andrew Miller, and J.D Wallace for this fun technical retrospective on Pure Storage.


15 Architectural Decisions Series: Flash and Data Reduction

Our series around Pure's fundamental design principles continues. Episode 3 discusses three key architectural decisions: stateless controllers, the second controller, and limited error paths. Hear from co-hosts JD Wallace and Andrew Miller about how stateless controllers mean no identity or state is stored within the controller itself, allowing for easy replacement and upgrades without downtime. This design philosophy simplifies maintenance, reduces support costs, and enables seamless technology migrations, allowing Pure customers to upgrade hardware generations without impacting business operations. This is a significant shift from older storage array methods that required complex, time-consuming manual processes and often led to downtime.

We then further explore the strategic decision behind having a second controller in an active-standby configuration, prioritizing consistent performance and uptime over maximizing raw performance from both controllers simultaneously. This approach ensures that performance remains stable even during failovers or planned upgrades, eliminating unpredictable results and reducing the need for constant monitoring by IT admins. By focusing on reliability and simplicity, Pure Storage aims to provide a "cloud-like" experience for on-prem and cloud connected storage, significantly reducing operational complexity and enabling faster adoption of new technologies and features. The Pure Report podcast is now available on video - bookmark the playlist at https://www.youtube.com/playlist?list=PL5d3ZupjTzE150O6sjbVLhrAP3kpC1QEm

15 Architectural Decisions Series: Controller Architecture and Limited Error Paths

Episode 4 of our series around Pure's fundamental design principles dives into aspects of Pure's technology that drive realistic efficiency for users. This episode tackles capabilities most Storage professionals are familiar with - snapshots, efficiency metrics and adaptive flexible RAID.

Pure learned from the challenges created by legacy architectures to build better versions of these features into our all-flash array portfolio. Hear about how Pure Storage’s snapshot architecture focuses on instant, efficient, and immutable copies that serve both operational and security needs. Snapshots can be created instantly with no performance overhead and used for rapid recovery, cloning, or replication—each one functions as a “gold copy version” and maintains group consistency, enabling rollbacks to any point in time without dependencies or data duplication. Their design is tightly integrated with metadata, enabling efficient thin provisioning and consistent protection, while SafeMode extends these benefits by enforcing privileged access and retention policies for ransomware resilience. Around realistic efficiency metrics - we deliver transparent and realistic efficiency metrics by directly reporting space consumption trends and physical storage utilization, rather than relying solely on claims about thin provisioning or data reduction. Our user interface distinguishes between budgeted capacity, usable capacity, and used space, with a focus on showing only live user data (volumes and snapshots), and hiding internal system overhead, RAID overhead, and reclaimable space until critical thresholds are reached. Finally, we tackle RAID - Pure’s RAID architecture is built for flash, utilizing a flexible, adaptive structure that never requires manual configuration while continuously ensuring optimal data protection and performance.

Series Overview: Pure Storage’s foundational approach to product engineering is guided by 15 architectural decisions that were established at the company’s inception and have shaped both the technical and user experience across its product lines. These architectural choices were not made arbitrarily—they stem from a deliberate focus on simplicity, efficiency, and scalability, ensuring Pure could deliver storage solutions that break away from legacy complexity and enable continuous innovation without compromise.  This series will guide viewers through all of the 15 principles, helping you understand why certain choices were made, how they impact your operations, and how they compare to other industry features and products. Join Pure Report podcast hosts Rob Ludeman, Andrew Miller, and J.D Wallace for this fun technical retrospective on Pure Storage.

15 Architectural Decisions Series: Snapshots, Realistic Efficiency Metrics, and Adaptive RAID

Episode 5 of our series covers always-on encryption, the smart use of metadata, and our DIY install/repair/upgrade approach. Pure's approach to security is to have it built-in and non-optional, with end-to-end encryption—covering both user data and metadata—using device or software-based AES-256 alongside features like Rapid Data Locking, role-based access controls, and secure erasure methods to protect against breaches and support compliance needs. Next, hear about how metadata serves as the “secret sauce” for Pure, enabling highly efficient, granular data services and powering capabilities like snapshots and instant cloning through a scalable, multi-tiered framework that writes, caches, and protects metadata in ways traditional arrays cannot match.  Finally, we touch on installation, repairs, and upgrades which are designed for ultimate simplicity and DIY ease, with non-disruptive software and hardware changes—thanks to Pure’s Evergreen architecture—which allows organizations to grow and evolve storage resources without operational downtime, complex migrations, or compromise. These architectural choices underpin Pure’s promise of secure, resilient, and agile storage that adapts to changing business needs while remaining effortless to manage.

Series Overview: Pure Storage’s foundational approach to product engineering is guided by 15 architectural decisions that were established at the company’s inception and have shaped both the technical and user experience across its product lines. These architectural choices were not made arbitrarily—they stem from a deliberate focus on simplicity, efficiency, and scalability, ensuring Pure could deliver storage solutions that break away from legacy complexity and enable continuous innovation without compromise. This series will guide viewers through all of the 15 principles, helping you understand why certain choices were made, how they impact your operations, and how they compare to other industry features and products. Join Pure Report podcast hosts Rob Ludeman, Andrew Miller, and J.D Wallace for this fun technical retrospective on Pure Storage.

15 Architectural Decisions Series: Encryption, Metadata, and Install/Repair/Replace (DIY)

We made it to Episode 6 - the final in our 15 Architectural Decisions series and saved some of the best for last - Predictive and Proactive support (Pure1) combined with our Evergreen architecture and non-disruptive everything. In this episode, JD, Andrew and I dive into Pure Storage's foundational principles that ensure continuous operation and future-proof your storage. We explore the concept of "Non-Disruptive Everything," a core tenet that allows for seamless upgrades and expansions without any downtime. This ties directly into the innovative Evergreen Storage Model, which redefines the ownership experience by eliminating forklift upgrades and enabling independent evolution of performance, capacity, and features over a decade-long array lifecycle.

We also discuss how Pure's proactive and predictive support, powered by Pure1, plays a critical role in maintaining this non-disruptive environment. Pure1's advanced analytics, anomaly detection, and data protection assessments provide unparalleled visibility and ensure that potential issues are identified and addressed before they impact operations. This integrated approach, from architecture to support, highlights how Pure Storage consistently delivers a cloud-like experience on-premises, setting a new standard for reliability and longevity in the storage industry. Thanks for watching our series.

Series Overview: Pure Storage’s foundational approach to product engineering is guided by 15 architectural decisions that were established at the company’s inception and have shaped both the technical and user experience across its product lines. These architectural choices were not made arbitrarily—they stem from a deliberate focus on simplicity, efficiency, and scalability, ensuring Pure could deliver storage solutions that break away from legacy complexity and enable continuous innovation without compromise. This series will guide viewers through all of the 15 principles, helping you understand why certain choices were made, how they impact your operations, and how they compare to other industry features and products. Join Pure Report podcast hosts Rob Ludeman, Andrew Miller, and J.D Wallace for this fun technical retrospective on Pure Storage.

15 Architectural Decisions Series: Proactive and Predictive Support (Pure1) and Non-Disruptive Everything (Evergreen)

Data management in high-performance computing (HPC) and AI environments presents unique challenges, especially with heavy file usage and evolving data lifecycles. This edition of the Pure Report podcast delves into these complexities, exploring how data transitions through development, simulation/training, inference/optimization, and long-term retention phases. Together with Pure technologists Bikash Choudhury and Don Poorman, we’ll tackle the critical problem statement: reducing total cost of ownership (TCO) by automatically moving inactive data to different tiers without sacrificing accessibility or performance during crucial operational stages.

Join us as we introduce Pure Storage's innovative Zero Move Tiering (ZMT) solution. Discover how ZMT delivers dynamic Service Level Agreements (SLAs) across performance and capacity tiers without data movement, leading to lower TCO and zero operational overhead. We'll also examine how ZMT fits into various data lifecycle stages, from development build workloads to AI-augmented modeling and simulation, and compare Pure's approach to the common deficiencies seen in other vendor solutions.

Taming the Beast: Managing HPC & AI Data at Scale with Zero Move Tiering on FlashBlade

We finish off our 15 Architectural Decisions series with a special guest - VP of Product Management and early Pure employee Chadd Kenney joins to discuss the origin story of Pure Storage's 15 Architectural Decisions. Chadd will take us back to the early Pure startup days, revealing the drivers behind documenting these crucial decisions. We'll explore his favorite decisions, hear stories that solidified them, and discover how this foundational work continues to influence Pure Storage today around the Enterprise Data Cloud and the Pure Platform.

Series Overview: Pure Storage’s foundational approach to product engineering is guided by 15 architectural decisions that were established at the company’s inception and have shaped both the technical and user experience across its product lines. These architectural choices were not made arbitrarily—they stem from a deliberate focus on simplicity, efficiency, and scalability, ensuring Pure could deliver storage solutions that break away from legacy complexity and enable continuous innovation without compromise. This series will guide viewers through all of the 15 principles, helping you understand why certain choices were made, how they impact your operations, and how they compare to other industry features and products.

15 Architectural Decisions Series: The Origin Story with Chadd Kenney

This episode of the Pure Report podcast welcomes back Jon Owings, a long-time Puritan and expert in Kubernetes and data management, to demystify the rapidly evolving world of containerization and AI. We dive deep  into why over 96% of enterprises are adopting Kubernetes, exploring the latest trends like containers as VM alternatives and the advantages of Kubernetes deployments in AI environments. We also shed light on the crucial role of Platform Engineering, helping listeners understand who these professionals are and what they do.

Jon shares insights from his work with Portworx, revealing where they're seeing the most success and why their offering stands out from the competition. Get ready for some "Hot Takes" in a rapid-fire segment covering overlooked industry shifts and even a favorite customer "screwup" story with a successful resolution. Tune in for practical advice on adopting Kubernetes and don't miss the inaugural "Storage Confessions" segment, where Jon shares a memorable challenge and its resolution.


Portworx Revealed: Container Storage Solutions for Kubernetes and AI

Looking for help navigating the changing environment around your VMware investment? What considerations do you need to make relative to staying on VMware versus moving to another solution? We have answers and guidance - check out this episode for an insightful discussion with David Stevens, Field Solution Architect, as we delve into the evolving landscape of virtualization. Despite recent changes from Broadcom, VMware still commands a significant market share, and David unpacks why. We explore the various paths VMware customers are taking today, from sticking with their current setup to exploring hypervisor alternatives, migrating to the cloud, or even transitioning to containers. This episode offers valuable anecdotes and practical insights for anyone navigating the complexities of modern IT infrastructure.

Hear how Pure Storage is strategically positioned to assist organizations through these transitions, highlighting our deep integrations with VMware for over a decade and how investments in Azure VMware Solution provide a cost effective cloud alternative. David also shares his "hot takes" on industry trends, a memorable "screwup" story, and crucial advice for the future of data management. Tune in to gain actionable takeaways on charting the right course for your VMware situation and beyond.

Changing Lanes - What's Driving Virtualization Today?

Welcome to a special launch series of the Pure Report podcast! Join us as we take a deep dive into Pure Storage's Intelligent Control Plane (ICP), a set of groundbreaking innovations redefining IT operations and enabling users to realize the Enterprise Data Cloud. We're thrilled to host Chadd Kenney, VP of Product Management, who helps us unpack how the ICP tackles data silos, operational complexity, and productivity bottlenecks, transforming hundreds of systems into what feels like one virtual cloud of data with Pure Fusion. Discover how Fusion Presets streamline policy-driven deployments, how intelligence extends to modern apps with Portworx native integration, and the exciting possibilities of AI-Copilot and Data Intelligence.

In this episode, Chadd will share insights on how these innovations continue Pure Storage's core hallmark of simplicity in operations, delivering Evergreen architecture at a fleet-wide level. We'll explore how the ICP empowers operators with real-time awareness and workflow orchestration, as demonstrated at Accelerate in Las Vegas and New York, enabling full-stack, application-level outcomes. Plus, Chadd offers his "hot takes" on industry trends, common misconceptions about infrastructure automation, and the evolving role of the IT operator in the next five years. Tune in to understand how the Intelligent Control Plane and Pure Fusion are setting a new standard for data management.


H2 Launch Series: Unpacking the Intelligent Control Plane

October is Cybersecurity awareness month. Get ready to explore the imperative of cyber resiliency in today's digital landscape, focusing on strategies for robust data infrastructures and shared responsibility to plan and recover from cyber attacks. Join Pure Storage cyber experts Scott Taylor and Jason Walker as they delve into the critical aspects of cyber resilience. Learn best practices around how to prepare your organization for potential threats, respond effectively during an attack, and recover swiftly to maintain business continuity. We explore essential hygiene factors, the role of SIEM technology, and the importance of a layered resilience strategy, including insights from key alliance partners like Varonis and Superna.

We also cover ways that Pure Storage empowers users to withstand cyberattacks and accelerate both cyber and disaster recovery. Hear best practices on how to protect data from ransomware and cyber threats through high-performance, layered resilience, robust data security and immutability, and seamless security integrations. Scott and Jason  also tackle common myths and misconceptions about cyber resilience, providing actionable advice to help IT leaders identify and address blind spots. Tune in for hot takes on industry trends and a "Storage Confessions" segment where listeners can share their own screw-up stories.

The Cyber Guys: How to Prepare, Respond, and Recover to Keep Your Business Running

Welcome to episode 2 of our special launch series of the Pure Report podcast!  In this episode, Chadd Kenney joins again to help us dive into the critical foundation of the Enterprise Data Cloud: the Unified Data Plane. We start with a discussion on why a truly unified data plane is essential for organizations today, managing everything from archive to AI workloads.

Chadd shares insights into the latest innovations across the FlashArray family, including the new FlashArray/XL 190 and FlashArray//ST, enhancements to FlashArray//X and FlashArray//C, and how Pure's platform supports diverse virtualization landscapes and continuing data growth driven by core databases and business workloads.

We then talk about how the virtualization landscape is still in flux, and many customers are evaluating their options. The good news is that Pure's platform is designed to support them, whether they choose to continue with VMware, transition to a new hypervisor like Nutanix, or modernize with containers. Additionally, we delve into new innovations within Pure Storage Cloud, including the Azure Native integration, which rounds out the portfolio and provides comprehensive support across the board.

We also touch on the new Pure KVA integration with NVIDIA Dynamo, Purity Deep Reduce, and how Pure's Evergreen architecture ensures customers can leverage all our Unified Data Plane announcements  without disruption. Don't miss Chadd's "Hot Takes" on future data drivers and common data infrastructure mistakes.

H2 Launch Series: One Platform, All Workloads - The Power of Pure's Unified Data Plane

The Pure Report welcomes Anthony Nocentino, Sr. Principal Field Solution Architect, to delve into the future of databases and data management. This episode looks at the explosive growth of relational databases and the impact of SQL Server 2025, Oracle 23ai, and AI-driven demands. We explore how Pure Storage is not just keeping pace with database growth but actively simplifying management, scaling, and protection, moving beyond foundational support to offer operational freedom for DBAs and infrastructure teams.

Anthony tackles the pressing challenges faced by database environments today, including fragmented storage infrastructure, manual provisioning, and the complexities of compliance, disaster recovery, and hybrid cloud strategies. Anthony sheds light on how these issues contribute to real-world burnout among DBAs and infra team members. The discussion will also cover the evolving roles of these professionals as they increasingly become platform performance engineers, cloud strategists, and data ops troubleshooters in a world of multiple database engines and unpredictable resource needs driven by AI workloads.

Hear about how Pure's vision for the Enterprise Data Cloud connects to database operations, including key announcements from our Accelerate Vegas and NYC events. We dive into how Pure Fusion with workflow templates and Pure1 offers intelligent, AI-powered workload and resource management, automated policy-based provisioning, and a unified single control plane across on-prem, cloud, and hybrid environments. The episode also explores the implications for enterprise-ready storage with the FlashArray platform family, showcasing how products like FA//XL, FA//X, FA//C, and FA//ST simplify workload expansion and provide significant performance benefits. Finally, we'll get Anthony's "Hot Takes" on critical DBA tasks, dream fixes for database environments, and common myths he'd like to debunk, all while looking forward to Pure's presence at Oracle AI World.

Databases!!! - Redefining Data Management for Infra & DBA Teams

Welcome to episode 3 of our special launch series of the Pure Report podcast.  In this episode, we dive deep into the critical topic of cyber resilience with Scott Taylor, Director of the Cyber Resilience Field Solutions Architects Team at Pure Storage.  We discuss why traditional, siloed security approaches are failing in the face of escalating cyber threats. From there, we explore the real-world impact of cyberattacks, from significant financial costs and reputational damage to the often-overlooked human toll on IT and security teams.

Watch and listen as Scott unpacks Pure Storage's innovative approach to cyber resilience, built on principles of Built-in Security, Connected Threat Detection, and Dynamic Response and Recovery. Discover how Pure's "as-a-service" offerings are changing the game, providing optionality and flexibility to react to rapidly changing environments. We delve into our recent launch announcements, including deep integrations with CrowdStrike and Superna, transforming storage from a passive target into an active defender. Plus, get insights into Pure's new Real-Time Malware Scanning directly at the storage layer and the expanded Veeam partnership for simplified backup and recovery delivered as service.

This episode is a must-listen for IT and security professionals looking to move from a reactive to a proactive security posture. Scott shares his "hot takes" on overlooked aspects of cyber recovery, essential cultural shifts for IT organizations, and how AI is influencing the ongoing battle between attackers and defenders. Learn how to secure your data, minimize downtime, and build a truly cyber resilient enterprise in the era of the Enterprise Data Cloud.

H2 Launch Series: Cyber Resilience Innovations

The Pure Report welcomes Shawn Rosemarin, VP R&D, Customer Engineering at Pure Storage, to explore the critical topic of workflow optimization in today's IT landscape. Shawn shares his unique perspective on how the industry is moving beyond a product-centric view to embrace a platform mindset, emphasizing the profound impact this shift has on people and processes. Drawing on decades of experience, he highlights how true value is derived when technology actively evolves the way companies operate, making life better for IT professionals and streamlining essential business functions.

Our conversation dives deep into the "death by a thousand cuts" phenomenon, where seemingly minor inefficiencies in IT workflows accumulate into major productivity drains and significant risks. Shawn breaks down key areas such as provisioning and resource allocation, performance management and monitoring, and refresh cycles, illustrating how traditional approaches often lead to wasted time, increased costs, and security vulnerabilities. He uses compelling analogies, from ride-hailing apps to airplane checklists, to underscore the need for automated, consistent, and intelligent solutions that simplify complex tasks and minimize human error.

We ultimately arrive at a discussion around an autonomous operating environment, where human ingenuity is augmented by machine intelligence to proactively identify and resolve issues, reduce risk, and accelerate time to market. Thought the episode we link to how Pure’s platform approach, including innovations like Pure 1 and Evergreen//One, is transforming the way customers manage their data estate, enabling centralized policy controls, self-service upgrades, and seamless cloud integration. 

The Platform Mindset: Driving Workflow Efficiency in the Data Center

In our latest episode, we sit down with Ken Hui, Field Solutions Architect, to discuss his journey at Pure Storage and the evolving landscape of data management. Ken shares his unique perspective on Pure Storage's culture, highlighting the emphasis on collaboration and innovation. The conversation delves into the critical role of unstructured data in today's AI-driven world, exploring how enterprises can strategically manage and protect their ever-growing data assets without falling prey to common pitfalls.

Ken, a seasoned veteran in the storage and cloud space, offers valuable advice on approaching new technologies, stressing the importance of starting with the desired end-state and aligning technology with people and processes. He also revisits his early career frustrations with file storage, explaining how Pure Storage's advancements, particularly with FlashBlade and FlashArray, have transformed the experience, making data management simpler and more efficient. The discussion touches on the power of continuous innovation, self-service upgrades, and the multi-tenancy capabilities that empower customers.

Our episode concludes with Ken's "hot take" on industry trends, where he champions object storage as a scalable solution for large-scale data workloads, especially in the AI and analytics space. He also shares a memorable "oops" moment from his career and offers crucial advice for IT professionals: learn programming to effectively leverage automation and APIs in the future of data management. 

Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts:
https://purecommunity.purestorage.com/


From File Frustration to Flash Freedom: How a Technologist Learned to Love File at Pure Storage

Join Pure Storage Technical Evangelists Don Poorman and Mike Nelson as we dive into Pure Fusion and how Pure Storage is enabling users to focus less on managing storage and more on managing their data.  We start by examining the complexities of managing storage and application workloads in today's rapidly evolving IT landscape. We expose the challenges posed by legacy vendor "portfolios" which often consist of disparate products lacking unified GUIs and APIs. Learn why a fundamental shift is necessary to eliminate silos in enterprise storage, moving beyond mere federation to true integration – a unified management plane with common APIs that seamlessly operate across the entire storage ecosystem. Poorman and Nelson underscore how this integration and automation are not just valuable for traditional workloads but will be absolutely critical for the future of AI implementation, especially for inference.

Our discussion pivots to Pure Storage's groundbreaking solution: Fusion. Learn what Fusion is – a powerful capability included in the latest versions of the Purity operating environment that provides an intelligent control plane for a centralized, unified management experience across an entire fleet of arrays. Our experts explain how Fusion inherently adopts Pure's API-First strategy, offering robust automation capabilities through PowerShell SDK, Ansible, and Python. They highlight how Fusion drives management, compliance, and workload configuration consistency from a single pane of glass, and how it's a vital foundation of Pure's Enterprise Data Cloud (EDC) vision.

Listeners and viewers will gain invaluable insights into the tangible benefits of Fusion, including the ability to provision storage on any array from any array within the same UI, search and manage storage resources globally, and reconfigure resources without needing to access a specific array. Poorman and Nelson also explore how Fusion simplifies and standardizes workload deployments with pre-configured definitions, enabling end-to-end workload orchestration. They touch upon future enhancements like seamless interoperability across file, object, and block storage in on-site, hybrid, and cloud environments, and the exciting prospect of workload mobility.  
Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts:  https://purecommunity.purestorage.com/


Pure Fusion: Unified and Automated Data Management enabling the Enterprise Data Cloud

Catch the highlights of Pure's marquee annual Accelerate event in this episode of the Pure Report.  Jason Nadeau, Pure's VP of Product Marketing, joins to share his insights on key announcements and what it means for today's enterprises to have a Data-Centric Architecture.  Also hear about new offerings including the new FlashArray//X, the Evergreen Storage Service (ES2), and the AIRI (AI Ready Infrastructure) Mini announcement.  For everything Accelerate 2018, go to https://www.purestorage.com/accelerate/thank-you.html

New Meets Now - Pure Accelerate Recap

Roy Kim, Director of FlashBlade Product Marketing at Pure, joins the Pure Report to discuss the technology disruption caused by the rise of artificial intelligence and analytics.  Hear how Pure Storage is best addressing the data management challenges of analytics plus other use cases for the FlashBlade array like Fast Restore.  Later in the episode, he discusses the AI Ready Infrastructure (AIRI), built in partnership with NVIDIA to help enterprises accelerate AI projects.

Real World Analytics and AI At Scale

Pure's resident Oracle Database expert Chas Dye delivers insight on Pure Storage solutions for Oracle Database on this edition of the Pure Report.  Chas provides technical proof points and best practices for how to optimize Oracle performance, while sharing some of his most interesting stories working with prospects.

Maximize The Value Of Oracle Data

This episode of the Pure Report features Craig Waters, Sr. Product Manager, who discusses industry trends around Converged Infrastructure solutions.  Hear about how Pure Storage is building momentum in this space with FlashStack, a solution developed jointly with Cisco that delivers a smart, simple, and efficient CI infrastructure for a wide range of enterprise workloads.

FlashStack - Converge More Than Just Infrastructure

In this episode, Ken Steinhardt and Ben Woo from Pure's Competitive Intelligence Agency join to provide a detailed comparison of the features and benefits of Pure Storage all-flash arrays against key competitive offerings. Listen to hear why customers are moving on and moving up with Pure Storage for their enterprise storage requirements.

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