In this episode, we speak with Wendy Brauner, SVP of Marketing at McKesson.

Wendy shares her perspective on marketing strategy in an evolving and converging healthcare ecosystem. Given the changes in this landscape, including health systems merging with retail pharmacies and pharmacies diversifying into infusion centers, we discuss challenges around customer segmentation. 

Wendy also shares her journey and philosophy as a leader to enable teams to be successful.

An evolving healthcare landscape

In this episode, we speak with Paul Upham a Senior Principal within the Smart Device Technology Center at Roche/Genentech. 

Paul gives an overview of what the new digital world of pharma looks like and what it means to serve patients using digital solutions. You’ll also learn about the importance of adopting behavioral neuroscience principles to drive a positive impact on patients and physicians. 

Tune into the podcast and also hear about Paul’s journey of stumbling into software and medical devices after pursuing a double major in cognitive science and piano in college.

The new digital world of pharma

In this episode, we speak with Anne De Gheest, Founder of HealthTech Capital. Anne shares with us the inside scoop on generating an ROI of 10X with her investments in health technology start-ups. We explore the evolving role of various stakeholders in the healthcare ecosystem and business models that failed vs those that succeed. Tune in to learn about Anne’s professional journey as an entrepreneur, advisor, and angel investor.

How to make money in health technology

In this episode we speak with Hari Patel, Senior Director of Product and Portfolio Development, at BioMarin about innovation in rare diseases via gene therapy. Tune in to listen to his journey from Commercial to R&D side of the organization. We cover challenges in the gene therapy landscape and how BioMarin is addressing this high unmet need in multiple ways including working with patient advocacy groups to ensure that patients and their families are present at the right time and right place for clinical trials.
Recorded on April 19th, 2019.

Rare diseases and innovation in gene therapy

In this episode, we speak with John Hixson, a neurologist who works with the Epilepsy Foundation and an Associate Professor of Neurology at UCSF. John shares his views of the epilepsy field and the critical information that electronic diaries provide. Listen to learn more about epilepsy, the stigma that surrounds it and the ecosystem of stakeholders that are involved. We also explore the patient types to consider in developing digital tools and the challenges these digital tools face.

Managing Epilepsy with digital tools

In this episode, we speak with Dr. Molly Coye, a global leader in healthcare innovation, about putting together puzzle pieces for a healthcare eco-system designed for everyone. Tune-in and listen-to the who, what and how to drive innovation and change at scale for a fair healthcare ecosystem. We also discuss how to elevate the role of women leaders in shaping a better healthcare for everyone.

Putting together puzzle pieces for a healthcare eco-system designed for everyone

Slalom is a modern consulting firm focused on strategy, technology and business transformation. 
The Slalom Daily Dose shares the experience and perspectives of our healthcare and life sciences experts. We partner with clients to help them evolve their strategies, realize new opportunities and work through the challenges that they face. This series of thought pieces showcases our point-of-view on industry trends and events, market dynamics and approaches to problem solving.
Find our blogs and podcasts at https://medium.com/the-slalom-daily-dose.

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