Join your friends at 5 Tool on the Create Smarter Podcast: Conversation Series, where we sit down with industry professionals and hear their takes on marketing trends, live/hybrid events, and how they create smarter….

COVID vs the Live Event Industry feat. Kat Lazell

Name, image, and likeness rights in College Athletics feat. Noah and Akshay

Broadcast News in the Digital Age feat. Alysha Palumbo

Keeping Live Events Weird During a Pandemic feat. Peter Livine

The Importance of Captioning and Accessibility feat. Samantha Sauld

Getting Creative in the World of College Sports feat. Joey Mitzutani

Recently 5 Tool had the pleasure of working on the Donors Open Doors campaign with Boston University! In this episode, Phil and Connor recap the project from beginning to end through calls with the client, shooting on location, and the post production editing process. Listen as the boys give you tips and tricks to make your donor campaign as good as it can be and why collaboration is key!

BU Donors Open Doors

Have you ever been watching a sports broadcast and suddenly notice a crazy change in camera quality that seemed to have come out of left field? (pun fully intended) Well the 5 Tool boys are back to fill you in on a recent trend that has crept its way from the big screen into your living room! We are talking about high quality, Hollywood style depth of field being introduced to everyday television broadcast. Listen to Kyle, Connor, and Phil chat about its recent appearance in more TV broadcasts, the pros and cons, and how you don't need 8k cameras to use this method in your own videos to make them stand out!

Shallow Depth Of Field

Come hang out with your favorite 5 Tool Farm Crew in this episode of the Create Smarter Podcast! Your pals Phil, Marisa and Connor talk all things Giving Day as the date fast approaches! They give you tips tricks and even some insight into what we see working for our clients as they prepare and execute their Giving Days throughout the year.

Giving Day Tips and Tricks with 5 Tool Productions

Ever wanted to know how your friends at 5 Tool Productions handle their event coverage? Listen to Phil, Marisa, and Connor talk about their recent trip to Orlando, FL where they covered the 2022 Administrative Professionals Conference! They bring you through their thought process of pre-production, capturing the live event, and how to use that content in promotional material throughout the year! 

Follow us, and learn more at 5toolproductions.com.

Event Coverage with 5 Tool Productions

After covering a multitude of events, Tyler & Phil have picked up on a thing or two about how to get the most out of an event. In our newest episode of the Create Smarter Podcast, we lay out some tips and tricks on how you can cover your event like a media company.

Approaching your Event like a Media Company

After spending three days at the ONUG conference in New York, Kyle, David, and Brooklyn talk all things event production! They cover behind the scenes, managing tight spaces, production tips, and how it all came together in the newest episode of our Create Smarter Podcast.

5 Tool Talks ONUG Fall 2022

Do you need to touch grass? Are you going to be real in 2023? What does any of this have to do with the video and social media trends for this year? You are not going to want to miss the latest episode of the Create Smarter podcast by 5 Tool Productions. 

In this episode, the squad of Marisa Uluski, Brooklyn Murdick, and Kyle MacNaught expound upon growing trends in social media and video.  They break down why authenticity matters and the viewing habits of the upcoming generations.

Touching Grass in 2023 and Trends

Ever wonder what you're supposed to be capturing at your event? There's a lot to think about from pre-event, to during the event, and post-event. But no fear! In this episode of the Create Smarter Podcast, Tyler & Phil walk through items that should be on your event content checklist.

Your Event Content Checklist

This time on the Create Smarter Podcast, Bop or Flop is back with a festive and spooky twist! Join Brooklyn, Marisa and Kyle as they explore the do's and don'ts of holiday based marketing. Marisa even gets the chance to be a test subject in a hands on example of Halloween themed marketing!

Bop Or Flop: Marketing Takes Guts

In todays era of social media and online presence, feelings like realness, connection, and being genuine are key. On today's episode of the Create Smarter Podcast, Connor, Jake and Marisa discuss ways of creating content to succeed in those feelings. How to come off as genuine to your audience, planning a head and thinking about how they will see your content, and more. Tune in and enjoy!

Content Formatting Trends - How to be genuine

Did Snoop Dogg really give up smoke? Spoiler alert: he didn't, it was part of a brand awareness campaign for Solo Stoves... So, was it effective? Kyle, Marisa & Phil sit down to talk about playing the long game in marketing and how you measure the success of your campaign.

Playing the Long Game in Marketing

In this episode of the Creates Smarter podcast, host Kyle MacNaught is joined by Janet Kalandranis from 95 Creative and Chris Paterna, Chief Revenue Officer at Compass Retirement Consulting Group, to discuss Compass’ innovative approach to digital video strategy . They delve into how they've transformed dry topics like retirement planning into engaging webisodes and coaching series, emphasizing the importance of authenticity and conversation over traditional PowerPoint presentations. By strategically leveraging social media and maintaining a consistent brand identity, they've successfully positioned themselves as thought leaders in their industry, garnering positive feedback and strengthening connections with their audience.

Compass Retirement Case Study

The Content Marketing Institute recently published the results of their latest survey and our team had some thoughts! Tyler sat down with Connor and Jake to talk through the stats and what it means for the state of video in 2024.

The State Of Video in 2024

Would you be surprised to hear that the top streaming service on a television isn't Netflix or Hulu? It's actually YouTube. But why? Phil & Tyler dive into the world of content that people stream via their TVs in this episode of the Create Smarter podcast.

The Surprising Leader in Streaming on TV

A lot of times, interactions with events & AV companies can be very transactional. But here at 5 Tool Productions, we want to be your partner! Your success is our success. We can be involved in your event throughout the whole process beginning to end to make sure everything runs seamlessly. Kyle sat down with our co-founders Phil & Tyler to talk about why this aspect of our team separates us in the world of AV and event production.

The Benefits of an AV Partner

On this episode of the Create Smarter Podcast, Kyle and Connor sit down and talk about how to get the most our of your Zoom set up. They walk through how to get your video and audio looking and sounding great as well as give some helpful tips on how to maximize Zoom's back end settings. Check it out!

How to Maximize Zoom for broadcast

Tune in and listen to Connor and Kyle discuss a recent project they worked on down in Kansas City! 5 Tool was able to work with the folks at the Broker-Carrier Summit to put on a great conference with keynote speakers, breakout sessions and more! Hear what it takes to form a great partnership when putting on your next event, and visit 5ToolProductions.com for more info!

Creating a Partnership for Your Event: Broker-Carrier Summit 2024

When working with AV for an event, sometimes you're handed over a list of equipment as part of the contract. But how're you supposed to know what you need and what each thing does? Your production team might tell you that you need a stage manager and a director, but what does that mean? What do they do? It's important to have someone who can "translate" and can help be your partner when it comes to AV for your event! Kyle, Phil & Tyler sat down to talk about why having a team who can walk through a list of equipment or explain why you need certain things on site will help you understand the bigger picture.

Why You Need An AV Translator

Imagine telling your parents that you're going to quit school to clean pools? That's exactly what Matt Khouri did. What may have seemed like a gamble at the time has definitely payed off in the long run. We sat down with Matt about some of the pain points with running a seasonal business, how he's grown, and what the future holds.

Ep2 - How to be successful year round while running a seasonal business with Matt Khouri of PoolPals

You have to at least try. That's been Grey Almeida's mantra from the get go and it has certainly paid off. What started a s a goal to work flexible hours as a real estate agent quickly evolved into an online marketing firm that focuses on building websites for small businesses and real estate agents.

Ep3 - How to use your website to tell your story online with Grey Almeida of Ashgrey Marketing

They say an entrepreneur will work 80 hours so they don't have to work the traditional 40. That's definitely the case with Mary Ellen Blue. The only difference is she's joined by her whole family. We sat down with Mary Ellen and her son Ben to talk about what its like to run a business with family, managing her kids, and why a coffee shop was what she had her sights on from the beginning.

Ep7 - Taking the jump to start a family business with Mary Ellen Blue of Cilla's Coffee House

There might not be a more interesting field right now than the Cannabis industry. While taboo for for some, its a solid opportunity for others, if you can cut through the red tape. We sat down with Lindsay Roth about starting a company in a brand new field that has plenty of skeptics and criticisms.

Ep8 - Starting a company in the world of cannabis with Lindsay Roth

Sit down with the team from Only Prettier Design for just a few minutes and you'll quickly notice their incredible attention to detail as well as their ability to have fun no matter what the situation.

We sat down with the founders of Only Prettier design, Heather Reda and Dianne Pyburn, to talk about building a business while raising families and what, "this is our story" really means.

Only Prettier Design - Big families. Bigger dreams.

Just about every athlete has a dream of playing sports forever. But what do you do when your time in the game runs up? For Rob Nash, he found another way to make it work. By opening up one of the most successful baseball training facilities in the country.  We talk about how he started 24 years ago and how the business has changed and evolved since then.

The business of baseball with Rob Nash of Extra Innings

There's really only one word that Alisha Dube of Twisted Elegance uses to describe her journey as a business owner - GRIND. We sat down with Alisha to talk about her journey as a business owner, hiring and letting go staff, and why balance is so important to her brand's success.

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