Sometimes it can intimidating (and time consuming) for interview subjects to sit down and be expected to share to a stranger interviewing them. Sometimes it's easier to have a collection of interviewees sit down and carry a discussion amongst themselves while we as the production team are flies on the wall. Not to mention it's a great way to get a lot of content out of one conversation! Phil, Connor & Jake discuss the reasons why a roundtable discussion can be your ultimate content creation hack.

The Roundtable Conversation is Your Ultimate Content Creation Hack

Welcome to create smarter. Where we introduce you to marketing tactics and speak with some of the best small business owners the area has to offer.

Ep1 - This is Create Smarter. Welcome To The Show.

Imagine telling your parents that you're going to quit school to clean pools? That's exactly what Matt Khouri did. What may have seemed like a gamble at the time has definitely payed off in the long run. We sat down with Matt about some of the pain points with running a seasonal business, how he's grown, and what the future holds.

Ep2 - How to be successful year round while running a seasonal business with Matt Khouri of PoolPals

You have to at least try. That's been Grey Almeida's mantra from the get go and it has certainly paid off. What started a s a goal to work flexible hours as a real estate agent quickly evolved into an online marketing firm that focuses on building websites for small businesses and real estate agents.

Ep3 - How to use your website to tell your story online with Grey Almeida of Ashgrey Marketing

Whether it's at the Little League World Series to jumping aboard an aircraft carrier, Tom Furcillo of Single Light Media can definitely tell a great story. In this episode of the Create Smarter Podcast, we talk to Tom about the things you don't think about when it comes to starting a business and how brands can and should use video to help tell their story to the world.

Ep5 - Using Video to Tell a Great Story With Tom Furcillo of Single Light Media

Ashley Lucas refers to herself as a “recovering entrepreneur” after having spent the last nine years working in the startup space, as a founder, a co-founder, and a venture accelerator director. After launching and leading her own digital media company that took her through the MassChallenge accelerator in 2010, Ashley was recruited to co-lead a startup called The Welcoming Committee, a national events and travel company. There she helped grow a Boston-based community of 2,000 people into a membership base of 35,000 across ten cities. 12 employees, 300+ annual events, and a one million dollar investment raise later, she stepped away from the company to join the team at Babson's Center for Women's Entrepreneurial Leadership (CWEL).

The Life of a Recovering Entrepreneur with Ashley Lucas

Sit down with the team from Only Prettier Design for just a few minutes and you'll quickly notice their incredible attention to detail as well as their ability to have fun no matter what the situation.

We sat down with the founders of Only Prettier design, Heather Reda and Dianne Pyburn, to talk about building a business while raising families and what, "this is our story" really means.

The Roundtable Conversation is Your Ultimate Content Creation Hack

Create Smarter by 5 Tool Productions

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