Toby Desforges discusses the long term effects of training the shopper through continued price promotions - which can ultimately erode category value and train shoppers to only purchase at a discounted price.

What are the long term effects of training the shopper through promotions?

Do You Need To Cut Discounts? P&G Are Ready To Give It A Go

Dial Up -  The Olden Days

Toby Desforges uses practical examples as he gives 5 key tips for CPG brands to be more effective in making their products available in online stores.

Digital Availability for CPG brands

Effective Retail Marketing - The results have been phenomenal

Shopper Marketing Experts

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