📲 Schedule your free 30-min strategy call with Catherine  📖 Restart your practice in 7 days  ⬇️ ⬇️ ⬇️                                                                                                                                                                                                                                 Hello, and welcome to Beauty and the Biz where we'll discuss how to hire and train RNs. To be sure, we'll also discuss the general business and marketing side of plastic surgery. Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, “How to Hire and Train RNs —with Joseph A. Russo, MD”.  Obviously, running a successful aesthetic practice relies heavily on having a skilled and well-trained team. Undoubtedly, this also included RNs who play a crucial role in patient care and treatment delivery.&nbsp; Specifically, in this episode of my Beauty and the Biz podcast, I interviewed Joseph A. Russo, MD, a renowned Boston plastic surgeon in private practice for the past 33 years. Chiefly, he shared solid insights into his approach to hiring and training RNs for his practice.                                                                                                                                                                                                                                            Notably, Dr. Russo emphasized the importance of hiring RNs who not only possess technical skills but also have a deep understanding of aesthetics and a commitment to patient safety and satisfaction. Indeed, Dr. Russo highlighted the need for ongoing education and mentorship to ensure RNs stay updated on the latest techniques and best practices in the field. In similar fashion, he shared his groundbreaking initiative of partnering with a nursing school to launch the first certificate program in aesthetics. Additionally, he also discussed various other topics, including patient trends, anesthesia options, and marketing strategies, showcasing his comprehensive approach to running a successful aesthetic practice.   Enjoy! Catherine Maley, MBA             ✔️ STAY UPDATED!  Website:  Blog:  Podcast:  Videocast:  Apple Podcasts:   🤝 LET'S CONNECT! 🤝  Instagram:  Facebook:  Twitter:  LinkedIn:   &nbsp;       Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to&nbsp; and let’s grow your cosmetic revenue." &nbsp; #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons...

How to Hire and Train RNs —with Joseph A. Russo, MD (Ep. 252)

📲 Schedule your free 30-min strategy call with Catherine  📖 Restart your practice in 7 days  ⬇️ ⬇️ ⬇️                                                                                                                                                                                                                                                 Hello, and welcome to Beauty and the Biz where we'll answer the question of "What should I pay my coordinator?" To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, “What Should I Pay My Coordinator? — with Catherine Maley, MBA”.  Obviously, for plastic surgeons, the value of a skilled patient coordinator cannot be overstated. In other words, this role is crucial in converting consultations into scheduled surgeries for not only your practice growth, but also your reputation as a sought-after surgeon. Certainly, a really good patient coordinator bridges the gap between a prospective patient’s curiosity and their decision to move forward with a procedure. To be sure, their ability to understand patient needs, present tailored solutions, and foster confidence is fundamental. However, they expect to get paid accordingly. Indeed, this is key to answering the question of, "What should I pay my Coordinator?"                                                                                                                                                                                                                                                            Specifically, in this episode of the Beauty and the Biz Podcast, I talk about what makes a good patient coordinator and the various ways to pay them, so they stay motivated to bring their A-game and close consults for you! If you need help training the right coordinator for your practice to take it to the next level, let’s talk. I have been training coordinators for decades and will turn your coordinator into a revenue-producing rock star using my proprietary . Your coordinator receives the strategies, scripts, structures and tools to convert consultations professionally. They also get one-on-one coaching with me personally to hold them accountable to ensure they represent your practice with excellence. Enjoy!  Catherine Maley, MBA             ✔️ STAY UPDATED!  Website:  Blog:  Podcast:  Videocast:  Apple Podcasts:   🤝 LET'S CONNECT! 🤝  Instagram:  Facebook:  Twitter:  LinkedIn:   &nbsp;       Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to&nbsp; and let’s grow your cosmetic revenue." &nbsp; #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits...

What Should I Pay My Coordinator? — with Catherine Maley, MBA (Ep. 253)

📲 Schedule your free 30-min strategy call with Catherine  📖 Restart your practice in 7 days  ⬇️ ⬇️ ⬇️                                                                                                                                                                                                                                                 Hello, and welcome to Beauty and the Biz where we'll talk about managing and motivating 47 staff. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, “Managing and Motivating 47 Staff — with Angelo Cuzalina, MD, DDS”.  Obviously, running a successful aesthetic practice relies heavily on effective management since it greatly affects the overall success and productivity of the practice.  Moreover, you realize as a surgeon, you can’t grow on your own and you need the support of staff to keep things running smoothly by taking great care of your patients as well as each other.                                                                                                                                                                                                                                                             Speficially, in this episode of Beauty and the Biz, I interviewed Dr. Angelo Cuzalina, MD, a cosmetic surgeon in private practice since&nbsp;1998 in Tulsa, OK, who has figured out how to hire and motivate his team to help him reach his goals. Furthermore, Dr. Cuzalina runs a very successful practice in a 16,000 square feet facility he bought and built out. Altogether, it includes a movie theater, 2 operating suites 5 surgeons work out of, and a staff of 47 who assist in surgery and run a popular med spa growing at 30% per year. Notably, we talked about:  Firstly, how he hires the right people for his practice and retains them, with ½ his staff being with him more than 10 years; Secondly, how he keeps them motivated to bring their best, using incentives strategically, such as implementing bonus and commission structures; and Thirdly, how role modeling the work ethic and behavior he wants to see from his team, works to get the most out of staff, and a lot more.  Overall, you’ll want to listen in if you continue to struggle with staff challenges.   Enjoy! Catherine Maley, MBA P.S. To get even more clarity on “How to Hire Rock Stars”, “How to Turn Staff Into Revenue Generators” and “Hold Staff Accountable”, check out  for the answers.            ✔️ STAY UPDATED!  Website:  Blog:  Podcast:  Videocast:  Apple Podcasts:   🤝 LET'S CONNECT! 🤝  Instagram:  Facebook:  Twitter:  LinkedIn:   &nbsp;       Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to&nbsp; and let’s grow your cosmetic revenue." &nbsp; #cosmeticsurgeonpodcast...

Managing and Motivating 47 Staff — with Angelo Cuzalina, MD, DDS (Ep. 254)

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Catherine Maley, MBA
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

CatherineMaleyMBA

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