📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                     Hello, and welcome to "Beauty and the Biz," where we’ll discuss how a family practice can turn into a thriving partnership. Additionally, we’ll discuss the general business and marketing side of plastic surgery.                As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “Family Practice to Thriving Partnership — with Joseph L. Hill Jr., MD.”   First, are you wondering how to turn a family practice into a thriving partnership? Next, Dr. Joseph Hill did just that. Then, he joined his father-in-law’s plastic surgery practice right out of training. Soon, a few years later, he was running it. Meanwhile, he worked alongside his former residency colleague and his cousin.&nbsp;                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Now, in this week’s "Beauty and the Biz" podcast, Dr. Hill shares his journey. Specifically, he explains how he went from residency to partner in a growing private practice in Lexington, Kentucky. Additionally, he opens up about family dynamics, partnership challenges, and business expansion.&nbsp;   In summary, here's what you’ll learn:&nbsp;    First, the pros and cons of working with family Second, how to structure fair partnerships and streamline decision-making Next, expanding from 5,000 to 10,000 square feet&nbsp; Furthermore, hiring, incentivizing, and building a strong workplace culture&nbsp; Finally, the power of giving back to the community&nbsp;    Ultimately, if you want to grow a family practice into a thriving partnership, this episode is packed with insights. Moreover, you’ll learn how to expand, attract more patients, and build a sustainable practice. So, don’t miss it!&nbsp;                                                                                                                                                                                                                                                                                                                                                                                                                                   &nbsp;    Enjoy! Catherine Maley, MBA         ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                     Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property...

Family Practice to Thriving Partnership — with Joseph L. Hill Jr., MD (Ep. 304)

📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                      Hello, and welcome to "Beauty and the Biz," where we’ll discuss if AI can help or hurt your cosmetic practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery.                As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “Can AI Help or Hurt Your Cosmetic Practice? — with Clark Mackey.”  First of all, AI is everywhere. But specifically, what does it mean for your practice? To find out, listen to this episode of "Beauty and the Biz."&nbsp;                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Here, I talk with Clark Mackey. Importantly, he’s a certified Google Partner. Also, he has 20 years of digital marketing experience. Together, we break down how AI affects plastic surgery practices. Specifically, you’ll learn:  First, how AI affects your website traffic Then, how it impacts patient leads and reviews Also, how it can save you time and money However, how using it wrong can hurt patient trust Finally, what tools you can start using this week  Clearly, this isn’t just theory. Instead, these are real strategies. Undoubtedly, they help you stay relevant. Additionally, they help you grow. Ultimately, they help you earn more.                                                                                                                                                                                                                                                                                                                                                                                                                             &nbsp;     Enjoy! Catherine Maley, MBA         ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                     Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to&nbsp; and let’s grow your cosmetic revenue." &nbsp; #cakewebsites #clarkmackey #googlepartner                     #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons...

Can AI Help or Hurt Your Cosmetic Practice? — with Clark Mackey (Ep. 305)

📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                       Hello, and welcome to "Beauty and the Biz," where we’ll talk with Anna Frants, MD, and how she built a thriving practice on Park Avenue in 2 years. Additionally, we’ll discuss the general business and marketing side of plastic surgery.                As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “How She Built a Thriving Practice on Park Avenue in 2 Years — with Anna Frants, MD.”  Indeed, what does it really take to go from fellowship to a fully booked schedule in a high-end Park Avenue practice—while juggling motherhood, surgery, and serious growth?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Presenting, Dr. Anna Frants. Specifically, she’s my latest guest on "Beauty and the Biz", and she shares how she strategically positioned herself to succeed—fast. Moreover, in our conversation, we discuss:   First, the business mindset she picked up from the biggest names in plastic surgery.   Additionally, why she chose a private-practice fellowship over academia.   Furthermore, how she evaluated job offers and negotiated the right structure.   Moreover, what it’s like to share one OR with three other surgeons—and make it work.   Finally, how she handled being the “new kid” without stepping on toes.   In short, this is an insider’s look at the business side of practice-building that most surgeons never talk about.                                                                                                                                                                                                                                                                                                                                                                                                                             &nbsp;P.S. IMPORTANT NOTICE!       Enjoy! Catherine Maley, MBA         ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                     Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to&nbsp; and let’s grow your cosmetic revenue." &nbsp; #nyfacialplasticsurgeon #parkavenuefacialplasticsurgeon #annafrantsmd    ...

How She Built a Thriving Practice on Park Avenue in 2 Years — with Anna Frants, MD (Ep. 306)

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Catherine Maley, MBA
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

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