📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                                                                                                                                                                                                                                                                                                                 Hello, and welcome to "Beauty and the Biz" where we’ll talk about Brandyn Dunn, MD's 'Aloha' vibe practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” Furthermore, I’m also a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, “Aloha Vibe Practice — with Brandyn Dunn, MD.”  Specifically, my latest "Beauty and the Biz" Podcast special guest was Dr. Brandyn Dunn. Indeed, he's a facial plastic and reconstructive surgeon. Additionally, he's been in private practice in Newport beach, for the past two years. Interestingly, Dr. Dunn was born in Southern CA and raised in Hawaii. Furthermore, he brought his 'Aloha vibe' to his new solo practice. Currently, he's building it through relationships, and in similar fashion, through a lot of educational content on his Instagram channel. &nbsp;                                                                                                                                                                                                                                                                                                                                                                                                                                             In summary, discover how a new surgeon enters and competes. Specifically, in an uber competitive marketplace. Additionally, learn about the pearls he’s gained so far. To illustrate a point, I also asked him, 'Where do you go on vacation when you've already lived in Hawaii?” ;-)     Enjoy! Catherine Maley, MBA &nbsp; ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                   Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to&nbsp; and let’s grow your cosmetic revenue." &nbsp; #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant...

Aloha Vibe Practice — with Brandyn Dunn, MD (Ep. 272)

📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                                                                                                                                                                                                                                                                                                                 Hello, and welcome to Beauty and the Biz where we’ll talk about the fastest path to more patients &amp; profits. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” I’m also a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, “Fastest Path to More Patients &amp; Profits — with Catherine Maley, MBA.”  Obviously, your lowest hanging fruit will always be those who know, like, and trust you already. Additionally, those who USED to know, like, and trust you—and now they’re gone because you have been ignoring them, so your competitors nabbed them. Furthermore, those who have friends who could also know, like, and trust you. The point is, your patient word-of-mouth referrals are everything in our industry. I don't know why practices don't focus more on that and only focus on PPC ads or directories and other expensive advertising. This is because your patients will bring you all the business you need if you set it up like that. Here’s what I learned.                                                                                                                                                                                                                                                                                                                                                                                                                                               Whenever I'm consulting with a practice, I ask them to pull a report called Revenues by Referral Source. Typically, this is what happens: The majority of your referrals for your surgeries are coming from word of mouth, friends and family, patient referrals, staff referrals, physician referrals, and existing patients. By the way, if that is not the case for you, just know you are working twice as hard when you have that “one and done” mentality. So, I like to focus on word-of-mouth referrals because it’s faster, cheaper, and more effective than other types of marketing. Let's keep in mind how powerful and profitable a good cosmetic patient can be for you now and in the future. We cosmetic patients have endless needs. For example, “Wrinkles” is the absolute number one keyword in our industry. Nobody wants them, and we’ll pay a lot to get rid of them—and that’s just the beginning. There’s also sagging face and neck, blotchy skin, crepe skin, crooked nose, tired-looking eyes, chin fat, big ears, thin lips, small breasts, unwanted fat pockets, and it goes on and on for decades since the aging process is relentless. Because a cosmetic patient who cares about their appearance today will care about it tomorrow and next year, as well as when social trends kick in, such as when they are getting married or suddenly single. Moreover, have you noticed your patients starting so much younger nowadays?&nbsp; I’m sure social media has a lot to do with that. However, whatever the reason, these patients end up having multiple cosmetic procedures throughout their lifetime. So, knowing this, do you want a patient one time or for a lifetime? Obviously, for a lifetime. The most successful practices focus on this, so they have a steady stream of patients who come back again and again and bring their friends with them. This is because they have changed their focus from “one and done” to...

Fastest Path to More Patients & Profits — with Catherine Maley, MBA (Ep. 273)

📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                                                                                                                                                                                                                                                                                                                                 Hello, and welcome to "Beauty and the Biz" where we’ll answer the question of 'why do so many partnerships fail?' Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” Furthermore, I’m also a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, “Why do so Many Partnerships Fail? — with Steve Look, CEO.”   Obviously, while there aren't specific statistics available on the failure rates of plastic surgeon partnerships, it's widely acknowledged that up to 70% of business partnerships across various industries ultimately fail. Furthermore, from my experience, and that of other consultants in the field, we can share more stories of partnerships gone wrong than those that have thrived for years. Moreover, why is it so challenging for plastic surgeons to work together successfully? Certainly, the answer lies in a combination of factors: differing goals, financial disagreements, operational conflicts, competitive tensions, and cultural mismatches. In short, when you add egos into the mix, the result is often a tense and stressful environment that few can tolerate for long.                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Specifically, in this episode of the "Beauty and the Biz" Podcast, our guest Steve Look of Paradigm Search Group in Dallas, who has 20 years of experience with these challenges, shares valuable insights for anyone considering a partnership or thinking about joining a practice.  For sure, tune in to learn how to navigate and avoid the common pitfalls that often lead to failure in growing a successful plastic surgery practice.  Enjoy! Catherine Maley, MBA  &nbsp;         ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                    Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to&nbsp; and let’s grow your cosmetic revenue."                     &nbsp; #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing...

Why do so Many Partnerships Fail? — with Steve Look, CEO (Ep. 274)

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Catherine Maley, MBA
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

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