📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                  Hello, and welcome to "Beauty and the Biz," where we’ll discuss running a one-room, one-woman, $1 million gross practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery.                As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “One Room, One Woman, $1 Million Gross — with Sinehan Bayrak, MD.”  First, imagine running a thriving plastic surgery practice without traditional staff. Instead, you handle everything with automation and Instagram. Consequently, you’re fully booked months in advance.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Specifically, that’s exactly what Dr. Sinehan Bayrak, a facial plastic surgeon in Philadelphia, has done. In fact, her story amazed me at the annual AAFPRS conference when she gave a talk titled: “1 Room, 1 Woman, and $1 Million Gross”  Initially, she built her practice from scratch in Philadelphia. Notably, she knew no one. However, she quickly realized hiring and managing staff wasn’t the right fit for her. Therefore, she invested in automation and social media. As a result, it worked.  Now, her entire practice operates online:  Appointments are booked digitally Communication is via text-only (no phone calls!) Quotes and payments are fully automated  The result? She’s booked 3-4 months in advance. Moreover, she has a waitlist of patients eager to see her.  In short, if you’ve ever wondered how to run a lean, profitable practice in today’s tech-driven world, you won’t want to miss this.                                                                                                                                                                                                                                                                                                                                                                                                                              Enjoy! Catherine Maley, MBA         ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                     Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to&nbsp; and...

One Room, One Woman, $1 Million Gross — with Sinehan Bayrak, MD (Ep. 301)

📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                   Hello, and welcome to "Beauty and the Biz," where we’ll discuss building a practice from scratch. Additionally, we’ll discuss the general business and marketing side of plastic surgery.                As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “Building From Scratch — with Claire Melancon, MD.”  First, what does it take to successfully launch and scale a private plastic surgery practice? Next, how can you overcome unexpected challenges along the way?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    In this week’s episode of the "Beauty and the Biz Podcast", I talk with Dr. Claire Melancon. She’s a facial and reconstructive surgeon with private practices in Uptown New Orleans and Mandeville, LA. Dr. Melancon shares her incredible journey, including: ✅ First, transitioning straight from fellowship in Houston, TX, to starting her own practice in her hometown. ✅ Then, choosing an upscale location for her office, next to Starbucks and a Pilates studio. ✅ Additionally, overcoming construction delays, a hurricane, and giving birth to twins—all within three years! ✅ Finally, key lessons learned in staffing, leadership, and maintaining low overhead while growing. If you’ve ever wondered what it truly takes to build and scale a successful plastic surgery practice, this episode is packed with valuable insights. You don’t want to miss it. Furthermore, if you’re wondering how to face the real challenges of opening and growing your own practice, this episode is filled with essential strategies and tips.                                                                                                                                                                                                                                                                                                                                                                                                                            Top plastic surgeons don’t leave their growth to chance. Instead, they use proven business strategies that attract high-value patients, boost conversions, and maximize profitability. I’ve helped leading plastic surgeons nationwide transform their practices into profitable, scalable businesses. Therefore, I can help you do the same.    Enjoy! Catherine Maley, MBA         ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                     Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to...

Building From Scratch — with Claire Melancon, MD (Ep. 302)

📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                    Hello, and welcome to "Beauty and the Biz," where we’ll discuss building a practice from scratch. Additionally, we’ll discuss the general business and marketing side of plastic surgery.                As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “Walking Away from Private Equity — with Stephen Prendiville, MD.”  So, what happens when a facial plastic surgeon builds a thriving solo practice? First, he creates a surgical center and two med spas. Then, he joins private equity. However, after a few years, he decides to walk away.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Specifically, in this episode, Dr. Steven Prendiville, a facial plastic surgeon in Florida, shares his journey. Chiefly, he explains how he built a streamlined, profitable practice focused on facial rejuvenation surgery. Additionally, in this episode of "Beauty and the Biz", we cover:  First, the risks and rewards of private equity and why he chose to exit Second, why he walked away from two med spas Key lessons about staffing, leadership, and staying focused on your strengths  In summary, if you're interested in building a successful plastic surgery practice on your own terms, this episode is a must-listen.                                                                                                                                                                                                                                                                                                                                                                                                                             The most successful plastic surgeons don’t rely on luck — they follow proven strategies to consistently attract better patients, convert more consultations, and boost their bottom line. I’ve worked with leading surgeons across the country to grow smarter and scale faster — and I’d love to do the same for you.     Enjoy! Catherine Maley, MBA         ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                     Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win....

Walking Away from Private Equity — with Stephen Prendiville, MD (Ep. 303)

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Catherine Maley, MBA
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

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