this is an audiobook mixtape discussion approach to the landmark essay 'death of the tastemaker', written by alphafly.co . . . herein we discuss the effect the tastemaker has had on the retail environment

read the essay at www.alphafly.co

Death Of The Tastemaker Mixtape

"The details are the identifiable distinctive elements of a person or experienced interaction. The fly have mastered this vocabulary of detail"

excerpt - 'the official alphafly guidebook'

According To Keke (attention To Detail)

creativity is yours to cultivate as standard practice . . with effort it assumes its place as your natural way of thinking, wherein the obvious becomes a palette for inventiveness

creativity + risk

For decades we have approximated general meanings for what makes things esthetically pleasing. 

Our book & meter serve to decode the principle elements that comprise the emotive response nestled within the branding of 'cool', or as verbalized by the parlance of the urbane: "fly". 

Learn the secrets of how esthetic valuation can be used to improve people, places, objects and experiences