Information Architecture (IA) is foundational for great usability and user experience. But for IA to become embedded in the product development process, we must use the language of product: what user problems does IA solve and what are the commercial/ organisational benefits? 
 
In this talk I will share ideas and approaches on:
- A better way to explain IA to product people/stakeholders
- How to frame IA work in terms of stories, strategy and metrics

UXA2023 Penny Goodwin - Information Architecture and product development

UX Australia 2017

No one wants to SUX: A focus on inclusive user experience techniques

User experience, service design, customer experience and related conferences. 

UXA2023 Penny Goodwin - Information Architecture and product development

UX Australia

Related tracks