In the final episode of our International Women's Day series, we're looking at how to pay it forward: How can we take what we've learnt and use that to inspire, support and promote the future generations of women in our industry and beyond.

The International Women's Day series: 'Pay It Forward'

The consumer mindset has changed, yet we intuitively know that consumers have a desire to get back to something that feels normal. That’s why in this series of episodes, we’re looking at The Future Buying Journey. 

In this episode we talk to Jeremy Duimstra, SVP Connected Experiences, about identifying the real pleasure in retail, finding out whether consumers are really ready for all of these innovations (and if so, how can we secure adoption rates!?), what we mean by a dynamic store and, we ask whether brands should be innovators or 'watch and see-ers' to avoid those expensive mistakes. Conversations with Jeremy will always leave you wanting to know more, and this is no exception. Enjoy!

Connected Experiences: Understanding the Friction

80% of Scandinavians say that they like to use a condom when they have sex with someone new. Only 50% make it happen. That’s the very unique challenge that Anette Otterström, Communication & Brand Manager Nordic at RFSU AB and Frida Karlsson, Business Director at Valtech_Radon set out to remedy. In fact, they set out to close what would become known as the condom gap.

Together we’ll uncover the details of one of the most memorable pieces of marketing from the last couple of years.

Transformation Stories: Enabling Freedom

What do we mean by the Economics of Mutuality? For Royal Canin, it’s the outline of their business model. Setting goals around multiple forms of capital: Financial, Human, Natural and Social. It’s how they strive to live their purpose: A Better World for Pets. In this interview we're joined by Pierre-Charles Parsy, Chief Digital Officer at the pet health-through-nutrition company. Pierre-Charles has led the digital transformation for the brand, delivering on what he calls a pet-centric experience and instilling technical and cultural change across the business. Today, we’ll discuss the impact of that transformation, the elements that have enabled it’s success as well as their future ambitions.

Transformation Stories: The Pet-Centric Experience

Throughout this series we’ve heard from brands who are putting sustainability at the centre of their agendas. No longer deemed as something that can be tackled in a few years’ time, we are all acutely aware of the need to act today to reduce our carbon footprint and help to reverse the damage happening to our planet. In recent times people have become more conscious of the impact that our online activity is having – yet at the same time we are continuing to move more processes, experiences and activities online. Ironic then you might say that a digital agency is facilitating this conversation, but as this conversation highlights, there are options at hand to make an impact here too. We're joined by experts from Valtech to discuss the challenge we’re facing and the tools and approaches we can all take to reduce our carbon footprint and make the right choices for our customers and the users who interact with them.

Transformation Stories: Focusing on Sustainability

We all know what it means to be innovative or to innovate. But how do you turn innovation into lasting results? How can you prove the impact in the short and long term, and how do you make sure that you’re putting your proverbial eggs in the right basket? In this conversation, we're joined by Line Lyst, Chief Entrepreneur at GN Group. GN facilitates communication between people through intelligent hearing, audio, video and gaming technology and is driven by a passion for innovation.

Transformation Stories: Think Big, Start Small: How to make innovation work

For years we’ve talked about the power of omnichannel retail – the seamless combination of digital and physical touch points to deliver a flawless commerce experience. But for this guest, it might be time to change the narrative, and shift from an omni-experience to an opti-experience. One where continuous optimisation to serve the needs of consumers takes centre stage.

When the digital boom took retailers (and their customers) online, we all know that the raison d’être of the physical store changed, but for Swedish Electronics retailer NetonNet, their physical presence has remained their secret weapon. Founded in 1999, NetOnNet was awarded the best Nordic company in Omnichannel by Google, and they are widely noted as the European leader in Omnichannel. To find out more about their strategy, and the opportunities and challenges they have been presented with along the way, we're delighted to be joined by CEO, Susanne Holmstrom

Live from D-Congress 2022: The Opti-Channel Leaders

For city dwellers, its clear to see that the places we live, and how we live in them, have all been designed to support a former age.  As the intersecting roads and junctions weave across a gridded map, our homes, offices and shops line streets made for diesel guzzling cars and trucks. Our pavements crammed with people moving from A-B, sometimes on a journey that has taken them many miles from home. Our cities hum with the movement of the modern age.

But perhaps it’s time to take another look at the spaces that we move between. Imagine 50 years from now, when our means of transport, our work-lives and our carbon usage will be a world away from where they are today. What, then, should our cities look like? How should they ‘be’ and how do we get them there?

In this conversation we're joined by Filip Kjellgren, a future-mobility systems strategist and programme manager from VINNOVA, Sweden’s innovation agency. Their mission is to promote sustainable growth by improving the conditions for innovation, as well as funding needs-driven research. Vinnova’s vision is for Sweden to be a world-leading country in research and innovation and an attractive place in which to invest and conduct business.

Live from D-Congress 2022: The Future Vision

Every marketing campaign needs reach, but how can a company create not one but two different campaigns that reach an audience and drive social change?

In today’s conversation, we again sit down with P&G’s Helene Graffner to discuss it in great detail.

This 43-minute podcast dives deep into the lightning striking twice, with a second campaign making a crucial social impact on tackling bullying amongst Gen Zers with Head & Shoulders. Listen to learn more and read the full case on our website: https://bit.ly/3uTlHqm

Transformation Stories: Branding with Purpose

86% of customers are unlikely to buy products from a brand after an experience with incomplete or inaccurate product information. So, how much information do customers need about a product before they feel comfortable placing an online order? 

In today's podcast, we sit down with Raphael Iscar, Valtech’s Head of PXM, to discuss the ins and outs of Product Experience Management (PXM), what brands need to consider to deliver a winning product experience to their customers, and how strong PXM benefits your bottom line as well as builds customer loyalty. 

Want to know about what we do? Visit our website: www.valtech.com

Transformation Stories: Why Customers Don't Buy

Could it be the case that the more senior leadership are involved, the less people experiment….? Could there a misconception that the highest paid person’s opinion counts the most…..? And does that in turn mean that to really feel free to experiment, we need to totally rethink our approach to it? In this podcast, we're joined by Hazjier Pourkhalkhali, Global Vice President Strategy & Value at Optimizely. In his 8 years at Optimizely, Hazjier has conducted more than 300 experiments and has led research into the effects of hierarchy, the science of running the perfect experiment, and ultimately the behaviours that truly trigger change.

Wondering how to take the practical first steps to help you get value from digital experimentation after listening to this episode? Download our Digital Experimentation Playbook: https://www.valtech.com/whitepapers/the-digital-experimentation-playbook/

Transformation Stories: How to Experiment

In today’s 38-minute conversation, we hear from Peter Manniche Riber, Head of Digital Learning & Analytics at Novo Nordisk and Christian Haahr Sigsgaard, Global Learning & Development Director at Valtech. They share their perspectives on the challenges and opportunities of integrating learning & development strategies across organizations, and why applying a data-driven approach is the key to success.

Interested to learn more about what we do? Visit our website: https://www.valtech.com/

Transformation Stories: Applying a Data-Driven Approach to Learning & Development

Like many other startups, MonkeySports, a small Californian hockey equipment store, saw an excellent opportunity to expand their business into the ecommerce world. But they soon realized they were no longer connecting with their customers like they had done before. In today’s 30-minute podcast, we sit down with Ki Song, Director of E-commerce at MonkeySports, to discuss the advantages and opportunities of implementing a PXM (Product Experience Management) strategy to deliver winning experiences to customers and build customer loyalty. From seamless data modeling to offering omnichannel customer experiences, PXM helped MonkeySports bring real value to their customers, and ultimately helped them become the largest hockey retailer in the world. Listen to learn more.

Transformation Stories: Why PXM is Critical for eCommerce Success

Businesses today are faced with lots of restrictive challenges, from team and talent shortages, to creating organizational structures that can scale, to the frustrations of legacy technologies.

In today's podcast, we sit down with Juan Sadurni, Practice Lead of Valtech_Inside, to discuss the large-scale complexities that companies face and how you can find the right solution, with scalable, efficient strategies. From tailor-made engagement models to building and integrating solutions specific to your business needs, Valtech_Inside allows institutions to transition from traditional players to leaders in the digital ecosystem.

Listen to learn more.

Transformation Stories: How to Build Fast, Efficient and Scalable Teams and Technology

In today's economic climate, the success of a brand is primarily measured by how quickly they achieve exponential growth. But what if sustainable business practices and a positive lasting impact became the new marker of achievement?

In the face of fierce competition for customers' attention, how can brands continue to grow and innovate while maintaining their core brand identity? 

In today’s 44-minute podcast, we sit down with Cyrus Schenck, CEO of Renoun Skis — the world’s first ski company to offset their carbon footprint _ and Marc Maleh, SVP of Emerging Technology and Connected Experiences at Valtech, to discuss the importance of purpose in achieving business success in today’s age of acceleration. 

Listen now for a deep dive into the role of building brand authenticity and long-term customer value.

Transformation Stories: Driving Growth with Brand Authenticity

In an industry where more than half of consumers are skeptical about brand experiences and struggle to differentiate between brands, nearly 50% of marketing decision-makers state that they are overwhelmed with a mass of data. Additionally, they report not knowing how to leverage the maturity of data points they already have, and so, the question that comes to mind first is where retail brands are going wrong when it comes to delivering experiences that really count. How can they focus on the things that truly make a difference for consumers in both the short and the long term? 

In today’s 27-minute conversation, we are delighted to be joined by Christian Herold, Director of Consumer Experience and Engagement at Cosnova, to hear their insights on delivering emotion-driven customer experiences with the power of data experimentation.

Transformation Stories: The Delight Complex

In our contemporary landscape, brands must offer personalized experiences to meet consumer expectations. To achieve this, connectivity is vital, serving as a beacon amidst the vast sea of information and allowing brands to differentiate themselves while fostering lasting relationships with their customers.  

 

Previously, a singular monolithic system was relied upon to consolidate all customer data, content, and contextual information. However, in modern times, these components are separated into composable systems, connecting to create seamless experiences. The "three Cs" - customer, content, and context - are crucial to achieving this, but the challenge lies in harmonizing them from their diverse origins.  

 

In today's 33-minute podcast, we sit down with Sana Remekie, CEO of Conscia.ai and Karen Light, Director of Platform Strategy in the Composable Practice at Valtech. Together, we delve into the intricate landscape of composable architectures and shed light on the complexities, challenges, changes, and many other Cs facing brands today. Tune in now to gain a fresh perspective on the challenges and opportunities in composable architecture.

Transformation Stories: Navigating Composable Strategies

Over the past few years, we've explored everything from subscription services to tech integration, connected cars to smart cities and beyond. The pace of change in this sector is exhilarating, giving us a unique opportunity to reassess the automotive industry's primary drivers and how legacy brands navigate brand challenges in the face of evolving customer expectations.  

Today’s 30-minute podcast explores the transformative trends, innovative business models and emerging opportunities reshaping the automotive industry. We'll hear insights from Denny Pezic, Global Vertical Lead for mobility, Matt Redman, SVP Strategy Europe at Valtech and David DeCheser, Chief Creative Officer North America at Valtech, for a deep dive into the impact of subscription services and tech integration on customer-brand interactions in the context of electric vehicles. Join us on this insightful journey as we discuss navigating the challenges faced by legacy brands and new entrants in the automotive industry, all while striving to provide customers with the experiences they crave in an ever-changing landscape.

Transformation Stories: How Customer Expectations are Impacting Car Brands

Creativity is often viewed as a key driver of innovation and success in businesses. However, it is often also an underutilized asset. While creative thinking has the potential to revolutionize industries, solve complex problems and improve customer experiences, many organizations struggle to tap into it effectively. There are multiple reasons behind this paradox, ranging from a lack of understanding creativity's commercial impact to rigid structures that prioritize predictability over novelty.  

While discussions on creativity have become increasingly common, the pivotal question of how more brands can acknowledge its significance continues to be paramount. 
In today's 25-minute episode, we’re joined by Ylva Lindberg, Managing Director of Valtech Radon to explore the exciting opportunity for brands to infuse creativity into every aspect of their customer experience. We'll discuss why this creative approach isn't as prevalent as it should be and why companies can no longer afford to treat it as an afterthought. Buckle up as we embark on a four-step quest to understand, embrace and harness the full power of creativity in the business world.

Transformation Stories: Are you ready to seize the untapped power of creativity in your business?

Envision a future where patients effortlessly access detailed electronic health records, using AI for precise diagnoses and personalized treatment plans—no need for physical visits.  Seem impossible?  
 
Not for the experts in Field Engagement at Novartis. They employ strategic foresight, a process that transforms current facts into plausible, thought-provoking and logical future scenarios. Foresight practices involve creative thinking about potential futures and systematically analyzing patterns influencing change, integrating data and findings. 
 
Join us for an enlightening conversation with Ywan Karlen, Global Director of Future Engagement Model/ Field Engagement at Novartis, a pioneering life science pharmaceutical company committed to reimagining medicine to improve and extend people’s lives. Ywan and his team navigate the challenges and opportunities that the future pharma field force, the customers they serve and patients may face, ensuring Novartis remains at the forefront of innovation. In this episode, we explore the impact of design thinking, the practicality of translating insights into actionable strategies and identifying emerging industry trends with significant future potential. From integrating internal, customer and patient feedback for a comprehensive understanding of future scenarios, to envisioning a technology-light future, we delve into these topics and more. Tune in now.

Transformation Stories: Empower the future of healthcare through strategic foresight

In today's competitive landscape, a brand isn't just a logo; it's a dynamic force that, when nurtured, not only propels business growth but also safeguards against adversity. And while an increasing number of brands embark on their own transformative journeys, a pivotal question lingers: does brand transformation arise from a position of strength or weakness?

In today's 37-minute podcast, Rosie Kropp, VP Global Head of Brand Marketing at Ericsson, discusses the power of business transformation for any organization. In a world of enduring brands and disruptive newcomers, we debunk the mysteries and provide insights into how brands can transform themselves to remain relevant and stand out. From championing creativity to crafting a holistic approach, discover the importance of the “why” behind every transformation journey and how to avoid "putting lipstick on a gorilla." Listen now.

Transformation Stories: Decoding Brand Transformation

Today's podcast focuses on "Beyond Mobility," Valtech's concept exploring how technological innovations are transforming the automotive industry. Join us as we delve into the impact of electric and autonomous vehicles, connectivity, and data integration.  

Gain insights on the latest trends in mobility as Denny Pezic, Valtech Global Vertical Lead of Mobility & Automotive, sits down with Nissan Head of Global Digital Product and Implementation Viv Yuen and Valtech Strategist Nick Richardson to discuss the role of generative AI and digital transformation.  

For more in-depth information, visit Valtech's website and explore our work on connected mobility.

Experience Innovation Stories: Unlocking Success Beyond Mobility

Navigating digital transformation in an industry like manufacturing can be daunting. Crafting a digital strategy and roadmap requires expert guidance. What if you could get it from industry peers who are already succeeding?

For the third consecutive year, we have conducted a comprehensive survey among global manufacturing leaders, delving into the present conditions and future ramifications of B2B digital transformation within the industry. In this 37-minute podcast, Javier Rodriguez, Senior Vice President and Head of B2B Ecommerce Digital Strategy and Transformation at ABB will discuss the findings from this survey, now available as a comprehensive report.

He will be joined by Valtech's industry leaders Herbert Pesch and Mascha Tamarinof,  leading the conversation alongside our data expert and VP of Commercial Strategy and Excellence, Carsten Pingel.

Discover the driving force behind digital transformation in B2B, from the major obstacles faced by industry giants to the crucial role of digital commerce and customer portals in the success of your industry peers.

Experience Innovation Stories: Insights from Digital Leaders in B2B

What does it really take to become a connected manufacturer?
In this 30 minute podcast, Aja Bridgeman from DS Smith shares how the FTSE 100
packaging giant transformed its digital strategy — connecting data, teams, and
technology across more than 30 countries. From siloed operations and duplicated tech
to a unified vision and measurable business impact, Aja walks us through the moments
that mattered.
Together with Mike Maxwell, they explore what it means to deliver a seamless customer
experience, how to shift mindsets across a global organization, and why
experimentation, governance, and ruthless prioritisation were key to driving sustainable
change.

DS Smith: Becoming a Connected Manufacturer

In this episode, Stephanie Proseilo, Director of Brand & Customer Experience at Fountain Tire, joins Valtech’s Gabriel Laliberté to unpack how her team transformed their B2B experience without waiting for a full ERP rollout.

Driving retail innovation with Fountain Tire and Valtech

In this episode of Valtech Café, Tizzy Philp is joined by Nils Wollny, CEO of Holoride, to explore how the car is becoming an intelligent, immersive and monetizable experience platform.

As part of a collaborative effort, Valtech and Holoride have developed the AI Audio Travel Assistant — a context-aware, voice-first solution that delivers personalized, hands-free interactions for drivers and passengers. It’s a powerful combination of geospatial intelligence, dynamic data and seamless service integration.

From redefining the boundaries of in-car engagement to unlocking new D2C opportunities for OEMs, this conversation dives into the future of connected mobility — and what it takes to get there.

Driving experience innovation with AI

In this episode of Valtech Café, Denny Pezic (Global Vertical Lead, Mobility) and Norman Palmhof (SVP Growth, Mobility) join us live from MOVE London to explore how the automotive industry can move past legacy silos and deliver truly seamless customer journeys. 

From AI, data and integration challenges to the rise of new mobility players, they unpack why customer experience has become the real driver of transformation. 

The Customer Experience Odyssey

Bien plus qu’un changement structurel et de méthodologie, expérimenter l’agile pousse les entreprises à s’engager dans une profonde transformation culturelle. L’agilité est cruciale pour livrer un produit avec de la valeur et une utilité pour vos clients. Comment déployer l’agile dans votre organisation ? Quels sont les facteurs clés de succès ? Pour discuter et répondre à ces défis Xavier Renaudin, notre expert en agilité et Martin Lapointe, coach agile, partagent dans ce podcast leurs bonnes pratiques et expériences terrain pour déployer l’agile au sein de vos organisations. Bonne écoute!
Pour en savoir plus à ce sujet contactez notre expert: xavier.renaudin@valtech.ca

Épisode 3: Agilité

What does it entail when a business decides to become purpose-led? Wavin invites us on their journey, sharing their insights spanning from organizational anchoring to marketing translations. Enjoy!

3 of 25 – Wavin, Purpose-led B2B

Tourism in 2020 was an entirely new ball game. Get inspired by Wonderful Copenhagen’s approach, as they focused on sustaining their product – Copenhagen – while also preparing to digitally enable a more purpose-led travel trend.

14 of 25 – Wonderful Copenhagen, Sustainable Tourism before and after the Pandemic

The convergence of technology, design and content. Valtech Café is a hub to share knowledge, explore new industry concepts, to guide and define best practices.
Learn more on www.valtech.com

Valtech Café nous permet de partager des connaissances, d'explorer de nouveaux concepts de l'industrie pour guider et définir les bonnes pratiques.

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