In this first episode of the VA Partners Startup Sales and Marketing Podcast Randy Hendriks and Steve Gruber discuss sales planning fundamentals. Steve outlines the importance of having a sales plan, understanding the sales cycle and shares some personal experiences in selling. Randy takes some time to review some key resources in the sales stack, as well as discussing with Steve the importance of good sales methodology.

EP 001: Sales Planning Fundamentals

In this episode of the VA Partners Startup Sales and Marketing Podcast, Randy Hendriks interviews co-founders Adnan Somani and Sarosha Imtiaz of Aiva Labs, as they explain their marketing campaign builder which builds overlays to increase website conversions.

EP 002: Aiva Labs

EP 003: Prospecting and Content Development

EP 004: Quarterback your SaaS Product

In episode five of the VA Partners Sales and Marketing Podcast, our host Randy Hendriks interviews Paul Mulko, Director of Sales and Marketing at Fly Easy. They discuss "a day in the life" of a start up sales and marketing director. Paul discussed the needs to wear many hats to get the job done, common sales pitfalls, and the importance of building relationships in sales.

Episode 5: Sales and Marketing Tips for Startups with Paul Mulko from Fly Easy

In this podcast, our host Randy interviews Tim Arnold, the President of Leaders for Leaders. The two discuss how to engage your customers effectively with the StoryBrand methodology. Learn how to position your startup in the mind of the prospect, and how to keep their attention.

EP 006: How to Tell Your Story

The VA Partners Startup Sales and Marketing Podcast provides tools, insights, and stories, focused on the needs of B2B Startups. Learn from industry experts and insiders regarding time-tested methods that work, as well as innovative new tools that can help drive your sales and marketing efforts.

Venture Accelerator Partners

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