In previous episodes, there is no way you have heard Gefen and Michelle tackle advertising without mentioning Pacvue. 

Vendo invites Sok Khann, Director of Customer Success at Pacvue, to expand upon what this powerful advertising tool can do for your Amazon and Walmart.com business. 🛠

We learn that people who are advertising on Walmart.com are also managing other channels. One thing to keep in mind is that Walmart’s ad auction adds an additional element to a successful advertising strategy. 📈✏️

Sok, Michelle, and Gefen give us the lowdown on options to boost your brand’s presence on various marketplaces.

Find out how to avoid overshooting bids and curate effective campaigns. Your game plan depends on various factors such as the product category, supply and demand, and targeting! We’ll also uncover similarities between Walmart and Amazon as the two compete to beat each others numbers! 🧮💵

Topics include:
- Auction bidding 💸
- Budget parameters on Walmart.com 📊
- OPD releases
- Advertising presence 🖼

Featuring:
- Sok Khann, Director of Customer Success, Pacvue
- Gefen Laredo, Amazon Advertising Manager, Vendo
- Michelle Long, Walmart Marketing Strategist, Vendo

Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact

Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter

Protect Your Brand & SELL MORE!™

#protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

In-Depth Look at Pacvue Advertising Software with Sok Khann - Vendo Podcast Ep 52

In this week’s episode of the podcast, VENDO’s Digital Media Buyer, Greg Rudolph and Amazon Strategic Account Manager, Nnaemeka Alozie discuss some of the exciting new ✨ ideas that were presented at Expo West 2022 with respect to eCommerce and online selling. 🛍

The landscape is constantly evolving, with platforms such as Amazon and Walmart playing integral roles in shaping its exponential growth. 📈 That’s why at VENDO we pride ourselves on balancing ⚖️ a comprehensive understanding of the current eCommerce climate, with a firm attentiveness to the future of the market to ensure our clients see optimal success. 💰

Topics Include:  
- What changes we see currently taking place in the various e-commerce marketplaces (2:10) 
- How are we presently ensuring our clients succeed in preparing for these changes and the future (7:43) 
- Where do we see the market beyond 2022? (10:30) 
 
Featuring:  
Greg Rudolph, Digital Media Buyer, VENDO 
Nnaemeka Alozie, Amazon Strategic Account Manager, VENDO 


Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! 

➡️ YouTube: https://www.youtube.com/channel/UCr2V...  
➡️ Spotify: https://open.spotify.com/show/4HXz504...  
➡️ Apple: https://podcasts.apple.com/us/podcast...  

✔️Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuild... 

📞 Contact Us: 
hello@vendocommerce.com 
www.vendocommerce.com/contact 

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Protect Your Brand & SELL MORE!™ 

#VENDO #ProtectYourBrand #SellMore #Amazon #SellersFunding #Marketplace

New eCommerce trends for 2022! - VENDO Podcast Ep. 85

In this week’s episode of the VENDO podcast, we are very pleased to welcome Scott Allen from URL Genius. 👏 Today our special guest speaks with us about the ways in which this incredibly intuitive platform can benefit e-commerce brands with a specific focus on its applications in the Amazon marketplace. 🎯  

Join us as Scott provides an informative demo of the platform to provide viewers with greater insights into what makes the application so effective and helps us better understand why making the move to URL Genius is the right move for you and your brand. 💣👌 One key example he provides is how it forces apps such as Amazon and Walmart to open when a link is clicked on mobile, rather than opening within the current browser. We will discuss how doing so provides for a more user-friendly customer experience thereby driving up sales conversions and increasing efficiency. 

Topics Include: 
About URL Genius - 00:28   
URL Genius with Amazon - 03:08   
How to create a link in URL genius - 09:55 
Link breakdown & details - 12:00   
Why we use URL Genius - 14:28 
Final thoughts - 16:45 

Featuring:  
Scott Allen, Chief Marketing and Solutions Officer, URL Genius 
Josh Hong, Digital Marketing Coordinator, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! 

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA 
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: 

Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 


📞 Contact Us: 
hello@vendocommerce.com 
www.vendocommerce.com/contact 

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Protect Your Brand & SELL MORE!™

Using URL Genius to Maximize Your Sales! - VENDO Podcast Ep. 91

With the recent introduction of Second Price Auctions to Walmart's eCommerce platform, we thought it would be wise to shed some light 🔦 on the pros 👍 and cons 👎.  Join two of our stellar 💥 Walmart Media Buyers Sarai and Pablo as they break down this new initiative, what has been observed since its launch 👀, and highlight the ways that it is affecting relevancy and bidding for brands within the space. 

Topics Include:  

- The introduction of second price auctions (00:34)  
- What we’ve observed since it’s launch (04:10) 
- Changes within relevancy and bidding (13:30) 

Featuring: 

Pablo Solar-Sanchez, Media Buyer, VENDO 
Sarai Aguilar, Media Buyer, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday!  

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA 
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1  
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:  

Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 

📞 Contact Us:  
hello@vendocommerce.com 
www.vendocommerce.com/contact 

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Protect Your Brand & SELL MORE!™

Walmart Introduces Second Price Auctions! - VENDO Podcast Ep. 95

Over the past few weeks, Amazon has launched updates on their advertising platform. Join the VENDO Team as Gefen Laredo, Director of Media Buying, and Jason Weilenmann, Head of Marketplace Advertising, cover what's new on Amazon PPC.

Amazon Advertising Updates: 
Broad Targeting (00:30) 
Wasted Spend (3:40) 
Progressing Forward with Broad Spending (4:55) 
Sponsored Display launching Mobile Carousel Ads (9:20)

Featuring: 
- Gefen Laredo, Director of Media Buying, VENDO 
- Jason Weilenmann, Head of Marketplace Advertising, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday!  ➡️ YouTube: https://www.youtube.com/@VENDOCOMMERCE
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1

📞 Contact Us:
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#VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing

What's New On Amazon PPC - VENDO Podcast Ep. 106

This week on the VENDO Podcast we are covering Amazon DSP Updates. Join Matan Laredo, Head of Programmatic Advertising, and Gefen Laredo, Director of Media Buying, as they speak on DSP Console Updates and Maximizing Retargeting.  

Topics Include: 
- DSP Console Updates (2:14) 
- Twitch Inventory Addition(2:20)
- OTT Advertising (3:45)
- Segmenting Look-back Windows & Why it's Valuable (5:20)
- How Do You Segment? (7:25)
- Looking at Performance and ROAs (11:20)
- Goals of Retargeting (12:30)

Featuring: 
- Matan Laredo, Head of Programmatic Advertising, VENDO
- Gefen Laredo, Director of Media Buying, VENDO


Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday!

➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA 
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:

📞 Contact Us:
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www.vendocommerce.com/contact
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Amazon DSP: Maximizing Retargeting - VENDO Podcast Ep. 107

This week on the podcast, we are covering how to drive Walmart.com conversions with backend optimizations. Join Daniel Rodriguez, Walmart Site Operations Associate and Delaney Nicol, Lead Amazon Account Manager as they dive in to the latest Walmart content and optimization updates! 

Topics Covered: 
- Walmart.com Style Guide (1:20)
- Style guide main image suggestions (3:06)
- Ensuring that online listings are fully updated and optimized(6:15)
- Online Pickup & Delivery(OPD)(9:10)
- Product Typing & Shelving Paths (11:00) 
- Advertising Side of Shelving Paths (17:15) 
- How can brands best partner with their Merchant (20:15)
- Updating product types (22:05)

Featuring:
- Delaney Nicol, Lead Amazon Account Manager, VENDO 
- Daniel Rodriguez, Walmart Site Operations Associate, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA 
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:

📞 Contact Us:
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www.vendocommerce.com/contact

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#VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing #ecommerce #marketing #business

Driving Walmart.com Conversions with Backend Optimizations - VENDO Podcast Ep. 110

The Walmart Omni World continues to grow! Join us this week on the podcast as we dive into both the digital and brick & mortar sides of Walmart and how to use them together to create a strong shopper experience. Jen Carnes, Director of Sales at Team Direct Management, Shelby Smith, Senior Walmart.com Growth Strategist from VENDO, and Darren Saul, CEO from VENDO talk about how to bridge the gap between eCommerce and in-store shopping to maximize Walmart's ever-growing Omni Channel. 

Topics Covered: 
- Walmart Growth from Brick and Mortar to Omni (1:20) 
- VENDO's Role - Walmart Omni Channel: eCommerce Focus (6:50)
- Team Direct's Role - Walmart Omni Channel: Brick and Mortar, merchant relationships (8:35)
- Digital & Brick and Mortar Collaborating to Create a Strong Shopper Experience (11:40) 
- Advice for New Suppliers: Utilizing Walmart Marketplace (14:00) 
- Being an Expert in Your Category (17:37) 
- The Importance of Serving the Customer (19:18)
- Omni Channel Strategies Moving Forward(21:22)
Featuring:
- Jen Carnes, Director of Sales, Team Direct Management
- Shelby Smith, Senior Walmart.com Growth Strategist, VENDO 
- Darren Saul, CEO, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/watch?v=IKvFhRkPFVE&t=7s 
➡️ Spotify: https://open.spotify.com/show/4HXz504... 
➡️ Apple: https://podcasts.apple.com/us/podcast...

📞 Contact Us:
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www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
#VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing #ecommerce #marketing #business

The Walmart Omni World: Selling In-Store & Online - VENDO Podcast Ep. 113

As an Account Manager, success depends on knowing the ins-and-outs of managing accounts successfully. Delaney Del Mundo and John Miano, from VENDO’s Amazon Account Strategist team, will show you the best proven practices for success! Join us as we cover topics such as maintaining strong client relationships, problem solving with internal teams, monitoring performance metrics, and so much more. At VENDO, we understand what our account managers bring to the table and how they can help make your accounts thrive.

Topics Covered:
- Amazon Updates: Account Verification Through the Informed Consumers Act (00:48)
- Amazon Updates: SIOC - "Ships in Own Container" (3:14)
- Maintaining Strong Client Relationships (5:19)
- Understanding Client Needs: Best Methods (6:08)
- Strategic Guidance -  Ways to Provide Strategic Advice & Recommendations (8:20)
- Problem Solving - Collaborating with Internal Teams (12:43)
- Monitoring Performance Metrics on a Daily Basis (16:35)
- VENDO - What our Account Managers Bring to the Table (20:35)

Speakers: 
- Delaney Del Mundo, Lead Amazon Account Manager, VENDO 
- John Miano, Strategic Account Manager, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA 
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:

📞 Contact Us:
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Success as an Account Manager: Proven Best Practices - VENDO Velocity Podcast Ep. 117

Join us as we speak to Justin Maddahi, Chief Marketing Officer of Lumineux, a dentist-formulated and certified nontoxic oral care brand, and one of the biggest disruptors in the oral care category. As one of VENDO's oldest clients, we are Lumineux's Amazon specialists. Tune in as we break down Lumineux's evolution on Amazon, their Ad strategy, how they are turning their online success to offline sales, and more! 

Topics Covered: 
- All About Lumineux (1:46)
- Evolution of Lumineux on Amazon (8:00)
- Ad Strategy on Amazon (10:45) 
- Lumineux Online Success to Offline Sales(18:15) 
- What's Next for Lumineux (22:05)
- Justin's Lessons Learned (24:00)

Amazon Lumineux Case Studies: 
Share of Voice Package Strategy Helps Boost Brand's Sales on Prime Day: https://vendocommerce.com/share-of-voice-package-helps-boost-lumineux-sales-on-prime-day/

A Pioneer in Oral Care Quadruples Conversions with Amazon's Brand Referral Bonus Program and Amazon Attribution: https://vendocommerce.com/a-pioneer-in-oral-care-quadruples-conversions-with-amazons-brand-referral-bonus-program-and-amazon-attribution/

Speakers: 
- Justin Maddahi, Chief Marketing Office, Lumineux
- Gefen Laredo, VP of Advertising, VENDO
- Darren Saul, CEO, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
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www.vendocommerce.com/contact
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How Lumineux has sold over 100M+ on Amazon - VENDO Velocity Podcast Ep. 120

Join the VENDO team as we cover Amazon Ads updates for 2024! We will be discussing vertical video options, Amazon video posts, international brand tailored promos and more! 

Topics Covered: 
- What is DSP? (2:00)
- DSP Fee Concerns & VENDO's Approach (4:35)
- Running Sponsored Display vs DSP (5:52) 
- Budgeting DSP (8:10) 
- Defining Benchmarks and Metrics (8:55)
- DSP Attributions (10:40)
- New Updates: Vertical Video Ads (12:15)
- Interactive Videos (13:00)
- Response of Ecommerce Ads (14:21)
- Growing as a Company with DSP (15:58)
- Maximizing Your DSP Campaigns (17:45)

Speakers: 
- Jamie Grossman, Advertising Specialist, VENDO 
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2V...
➡️ Spotify: https://open.spotify.com/show/4HXz504...
➡️ Apple: https://podcasts.apple.com/us/podcast...

📞 Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
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2024 Amazon Ads Updates - VENDO Velocity - Ep. 128

Are you up-to-date with Amazon's latest Supply Chain updates? Check out our latest podcast episode where the VENDO team will be discussing FBA fee changes, inventory placement fees, multi-channel fulfillment, and inventory strategy. 

Topics Covered: 
- Amazon FBA Inbound Placement Service Fees (1:25)
- Premium vs Discounted Service (2:57)
- How Does Amazon Determine Fees (3:58) 
- How Should Brands Strategize their Shipments? (7:48)
- Inbound Defect Fees (10:42)
- Low Inventory Placement Fee (12:53) 
- How Low Inventory Fees are Calculated (16:30)
- VENDO's Game Plan with Inventory Updates (19:55)
- Amazon's Multichannel Fulfillment(MCF) (24:10)

Speakers: 
- Laarni Lorenzo, Supply Chain Lead Manager, VENDO 
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
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Amazon Supply Chain Updates - VENDO Velocity Podcast Ep. 133

Are you keeping up with Amazon seller updates? Tune in to our newest podcast episode as we review Amazon's latest platform updates, leveraging new tools, and utilizing available insights.

Topics Covered: 
- Price Discounts (2:02) 
- Low Inventory Fees (4:55)
- Boosting Amazon Posts Through Sponsored Brands (6:46)
- Manage All Inventory Dashboard (8:42)
- Variations (10:47)
- Virtual Bundles Updates (13:01) 
- Connecting Amazon and Instagram/Meta Account (14:58)
- Why is External Traffic So Important? (16:40)
- Brand Awareness (19:09)
- Amazon Recognition: AWS (22:11)

Speakers: 
- Trevor Jackson, Amazon Account Strategist, VENDO 
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
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Selling On Amazon: What's New - VENDO Velocity Podcast Ep. 140

Join the VENDO team as we recap Amazon Accelerate 2024! We'll cover the latest AI tools, best practices for testing frequency, optimizing product titles, insights on brand-tailored promotions, and post-purchase analytics. Tune in to discover how these developments are revolutionizing the future of e-commerce!

Discussing Project Amelia (2:18)
- AI Powered Listing Updates (5:55)
- A+ Content: AI Generated Content Support (8:58)
- How Often Should Brands Be Testing? (10:06)
- Product Titles and Key Word Rankings (12:26)
- AI Powered Tools (17:00)
- Evolution of Brand Tailored Promotions (21:20)
- AI Image Generator (23:55)
- Post Purchase Analytics (25:55)
- Account Health Updates (29:25)
- New Seller Central Interface (33:22)

Speakers: 
- Matt Mahony, Amazon Account Strategist, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
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Amazon Accelerate 2024 Debrief - VENDO Velocity Podcast Ep. 155

Join the VENDO team as we discuss the premium beauty experience at both Amazon and Walmart! We'll cover Premium Beauty's growing importance, key consumer insights, emerging trends, getting selected for premium beauty and more! 

Topics Covered:
- Why is Walmart Beauty Important? (2:56)
- Walmart's Beauty Consumer (6:24)
- Expanded Selection in the Marketplace (8:36)
- Trends We are Seeing in Beauty Category (10:34)
- Premium Beauty Launch (13:35)
- Getting Selected for Premium Beauty (16:55)
- Walmart Beauty Initiatives (20:26)

Speakers: 
- Amber Lenington, Walmart Account Strategist, VENDO
- Hayden Dressel, Walmart Account Strategist, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
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Premium Beauty Experience: Amazon v.s. Walmart - VENDO Velocity Podcast Ep. 157

Join the VENDO team as we dive into the latest updates in Walmart Advertising, covering everything from the growth of sponsored video ads to trends to watch for BFCM. We also explore Walmart brand shop updates and thoughts on day-parting during tentpole events.

Topics Covered: 
- Walmart Advertising Growth (1:30)
- Walmart Sponsored Video (2:38)
- What Makes a Good Sponsored Video (4:34)
- Creative Certification Program (7:53)
- AI Involvement on Walmart.com?(10:03)
- Display Updates (12:50)
- Walmart Brandshop Evolution (17:24)
- Trends Leading up to BFCM (20:04)
- Dayparting (22:40)

Speakers: 
- Sarai Aguilar, Senior Walmart Advertising Manager, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


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Walmart Advertising Updates - VENDO Velocity Podcast Ep. 159

Join the VENDO team as we discuss Walmart’s latest updates. We cover Walmart's earnings, the TikTok Shop Halo Effect, Walmart 1P, holiday deals, and site updates. Plus, we dive into advertising changes, VENDO’s DSP services, Seller Central UI updates, and tips for responding to product reviews.

Topics Covered: 
- Walmart Earnings Recap (2:46)
- Direct to Everything (DTE) (4:28)
- TikTok Shop Halo Effect (6:18)
- Walmart 1P (7:36)
- Omni Assortment Recommendations (10:14)
- Walmart Holiday Deals (12:10)
- Site Updates (14:53)
- Walmart Realm Shopping Experience (16:13)
- Walmart Advertising Updates (16:51)
- VENDO's DSP Services (19:13)
- Seller Central UI Updates (20:01)
- Responding to Product Reviews  (25:00)


Speakers: 
- Darren Saul, CEO, VENDO
- Mark Jordan, Marketplace Growth Strategist, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Navigating Walmart.com & Marketplaces - VENDO Velocity Podcast Ep. 160

In this episode, the VENDO team dives into Instacart’s evolving landscape in 2025. We’ll explore unique strategies, ad impact, and platform features to drive sales and engagement. From behavior targeting to reporting insights, tune in for key strategies to maximize success on Instacart!

Topics: 
- Instacart in 2025 (1:35)
- Differences Between Instacart and Marketplaces (5:01)
- Instacart is Retail Agnostic (6:35)
- Customization Based Off Of Customer Behavior (8:45)
- Behavior Targeting (10:14)
- Category Sharing & Ease of Use (10:50)
- Reporting Process (12:10)
- Working with the Instacart Team (13:36) 
- Instacart's Carrot Network (16:10)

Speakers: 
- Jordan Davis, Retail Media Advertising Manager, VENDO
 - Gefen Laredo, Senior Vice President Advertising, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Driving Instacart Sales in 2025 - VENDO Velocity Podcast Ep. 165

In this episode, the VENDO team collaborates with Archer Affiliates Founder & CEO, David Katz, to explore the evolving affiliate marketing landscape. From Amazon vs. DTC programs to social affiliates, KPIs, and creator partnerships, we unpack the strategies brands need to drive traffic, boost visibility, and scale affiliate success in 2025.


Topics Covered: 
- Amazon Affiliates v Direct to Consumer Affiliate Programs (4:10)
- Reporting: KPIs & Rankings (9:50)
- Amazon Associates & Creator Connections (12:03)
- Competitor Targeting (18:07)
- Best Practices (20:51)
- Social Affiliates (23:22)
- Driving External Traffic to Amazon (25:19)
- Engaging with Affiliates (28:00)
- Catalog Size (33:55)
- Benefits and Resources (39:00)

Speakers: 
- David Katz, Founder & CEO, Archer Affiliates
- Jaclyn Carleton, Creator Marketing Manager, VENDO
- Nicolas Martinez, SVP of Marketing, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Mastering Amazon Affiliate Success in 2025 with Archer Affiliates - VENDO Velocity Podcast Ep. 166

In this episode of VENDO Velocity, the team dives into key Amazon FBA updates for 2025. From inventory placement fees to Amazon Warehousing & Distribution, we’ll break down what brands need to know to stay ahead. Tune in for expert tips on reimbursement policies, shipping best practices, and optimizing for tentpole events.

Topics Covered: 
- Inventory Placement Fees (2:40)
- FBA Inventory Reimbursement Policy (6:36)
- Amazon Warehousing & Distribution(AWD) (10:30)
- Adoption of AWD - Pros & Cons (12:43)
- Successfully Tracking AWD Inventory (15:17)
- Preparing During Tentpole Events (20:05)

Speakers:
- Laarni Lorenzo, Supply Chain Manager, VENDO
- Delaney Del Mundo, Director of Amazon & TikTok Shop Strategy, VENDO


Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Amazon FBA Updates: New Fees, Shipping & More - VENDO Velocity Podcast Ep. 167

In this episode, the VENDO team unpacks Amazon’s Transparency program—what it is, how it works, and why it matters for brand protection in 2025. From combating counterfeits to navigating the OPR process and understanding costs, we cover the key benefits, challenges, and strategic considerations for brands looking to stay secure and competitive.

Topics Covered: 
- What is Amazon Transparency? (2:25)
- Why Should Brands Care? (4:10)
- Combatting Counterfeit and Unauthorized Sellers (7:08)
- Cost of Codes (10:46)
- Operational Performance Review(OPR) Process (11:37)
- Transparency Dashboard (16:48)
- Challenges & Considerations (17:55)

Speakers: 
- Sneha Nisha, Lead Account Health Manager, VENDO 
- Delaney Del Mundo, Director of Amazon & TikTok Shop Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Understanding Amazon Transparency - VENDO Velocity Podcast Ep. 168

In this episode of the VENDO Velocity Podcast, the VENDO team partners with The Trade Desk to explore the future of retail media and DSP. We’ll dive into the power of retail media, how to unlock retailer data, and why it’s a game-changer for brands in 2025. Tune in for best practices, key trends, and strategies to stay ahead.

Topics Covered: 
What does The Trade Desk do? (1:34)
What determines the level of data that each retailer gives to TTD? (3:24)
What type of brands are best suited for Retail Media? (10:05)
Best Practices for Retail Media Ad Campaigns vs D2C (13:35)
Landscape of Retail Media moving forward (16:11)

Speakers: 
Becky Gesswein, Retail Data Partnerships Director, The Trade Desk 
Matan Laredo, Lead Programmatic Advertising Manager, VENDO 
Chase Snider, Walmart Programmatic Specialist, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107


📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Retail Media & DSP: What Brands Need to Know Ft. The Trade Desk - VENDO Velocity Podcast Ep. 169

In this episode, the VENDO team explores Amazon Marketing Cloud (AMC) and its powerful role in data-driven advertising. We cover AMC’s evolution, AI-driven insights, customized reporting, and how to use retail and ad data together to understand customer paths and boost campaign performance in 2025.

Topics Covered: 
- Amazon Marketing Cloud(AMC): What is it? (2:18)
- Evolution of AMC & Coding Needs (3:03)
- AI Query Generator Rollout (3:51)
- AI-Driven Audience Precision (4:20)
- Generality vs Specificity (6:06)
- Amazon Revamping Tools (8:03)
- Limitation to AI (8:40)
- Customized Reporting and Analytics (10:30)
- Most Common Paths to Purchase (12:17)
- Average Path to Purchase (13:41)
- KPIs Branded vs Non-Branded (15:35)
- Layering in Retail Data with Ad Data (17:27)
- Reporting Cadences (18:25)
- Video Ads Overview (19:55)
- Viewing Non-Converting Audiences (21:54)

Speakers: 
Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO 
Jamie Grossman, Advertising Specialist, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Leveraging Amazon Marketing Cloud - VENDO Velocity Podcast Ep. 170

In this episode, the VENDO team is joined by Andrew Bell, Amazon Lead for NFPA, to explore Amazon Rufus and the future of AI-driven shopping. We unpack the evolution of Rufus, its impact on new brands, and the growing role of inference, visual search, and agentic evaluation. Tune in to learn how brands can adapt and thrive in the next era of intelligent commerce.

Topics Covered:
Amazon Rufus Context & Evolution (3:00) 
Does Rufus Affect New Brands? (9:30) 
The Importance of Inference (10:38)
Brands Optimizing for Inference (15:32)
AI Shopping (17:06)
Lens AI and Visual Search (22:00)
Agentic Evaluation (26:19)

Speakers: 
Andrew Bell, Amazon Lead, NFPA 
Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Amazon AI Shopping Through an Agentic Lens - VENDO Velocity Podcast Ep. 171

In this episode, the VENDO team explores how retail meets Amazon through a strong omnichannel launch strategy. From balancing online vs. offline tactics to leveraging influencers, external traffic, and reviews, we break down what drives digital shelf performance and how to set your brand up for success across every channel.

Topics Covered: 
Online vs Offline (3:19)
What Role Does Influencer Marketing Play? (7:38)
Influencer Marketing - Focusing on TTS & Amazon (9:50)
Drivers of Digital Shelf Performance (13:45)
Diving into External Traffic (17:00)
Key KPIs to Monitor (22:30)
The Weight of Reviews (24:00)
Launching Across Brands - Pricing Strategies (28:00)
Speakers: 
Darren Saul, CEO, VENDO
Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Retail Meets Amazon: Omnichannel Launch Strategy - VENDO Velocity Podcast Ep. 172

In this episode, the VENDO team dives into the essentials of Creator Marketing—how to find the right partners, create high-quality content, and stay ahead of emerging trends. From sourcing TikTok Shop creators to spotting red flags, building long-term loyalty, and leveraging UGC, we break down the strategies driving creator success in 2025.

Topics Covered: 
- What's Currently Working for TikTok Shop Creators - Sourcing (1:37)
- What's Currently Working for Creator Marketing - Sourcing (2:23)
- Finding Quality Creators - TikTok Shop (5:20)
- Finding Quality Creators - Red Flags (8:17)
- Content Quality vs Follower Count (9:24)
- Outreach Strategies (11:05)
- Building Longterm Loyalty (12:30)
- Using Discord - Tips & Tricks (14:40)
- UGC - Best Performing Content Formats (17:27)

Speakers: 
- Brook Wester, TikTok Shop Lead, VENDO 
- Jaci Carleton, Creator Marketing Manager, VENDO
- Delaney Del Mundo, VP, Account Strategy - Amazon & TikTok Shop, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Creators, Content, & Trends: What You Need to Know - VENDO Velocity Podcast Ep. 174

Yoji and Nicolas introduce you to Vendo's game-changing 6-Step Channel Control strategy, which can help your Amazon business grow by keeping unauthorized resellers off your product pages, increasing your buy box percentage (learn how to keep it at or near 100%!), and protecting your brand image, among other benefits. 

Subscribe to our YouTube channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses!

Contact Us:
hello@vendocommerce.com
https://vendocommerce.com/contact

Subscribe to our Newsletter : 
https://vendocommerce.com/subscribe-to-newsletter/

Featuring:
- Yoji Cole, Business Development Manager 
- Nicolas Martinez, Senior Marketing Strategist

Protect Your Brand & SELL MORE!™

Channel Control - Vendo Podcast Ep 5

Prime Day is right around the corner even if the official dates have not been confirmed yet (ahh, you gotta love Amazon 🙄).

SO, are YOU ready?!

If you're like a lot of Amazon sellers out there, you have probably been confused by the constantly changing deadlines to submit deals, dates for the event, etc. But that's okay, that's why you have Vendo! 🤓

In this podcast we go over how you can nail the last minute prep for the biggest event of the year on Amazon (did you know 25% of U.S. households made a purchase on Prime Day last year?!).

Topics include:
• Promotional Structure: Pre-Prime, Main Event, Post-Prime
• Goals & Discounts
• Deal Types (🚨 Prime Exclusive Discounts are due this Friday, 9/25!)
• Boosting Sessions & Conversion Rate
• Inventory Management 
• Amazon Ads
• External Marketing & Ads (i.e. social media, paid search, email, influencers, & more!)

Nail Your Last Minute Prime Day Prep - Vendo Ep 21

It can be tricky to garner reviews and obtain that longstanding customer loyalty. 🙌 🤝 How can I drive customer contact acquisition in order to boost reviews & sales? 🤔 PRODUCT INSERT CARDS are a cost-effective and efficient solution. 
They are low cost as you're already shipping out items with them. Kill two birds with one stone! 🐦

Nicolas does an overview of both the traditional and more innovative uses for these customizable cards. ✏️ Tailor your insert cards to express gratitude, encourage reviews, and promote your brand to customers who you have already hooked so they keep coming back for more! 🤩

Topics include:

• Driving Reviews
• Acquiring Customer Contact Info (i.e. emails & phone #'s)
• Remarketing Ideas ♟
• Customer Service / Open Communication Channel  🗣🗣
• Cross-Catalog Exposure 
• Repeat purchasing ⏳
• Stylizing your insert cards ✨

Featuring:
- Nicolas Martinez, Senior Marketing Strategist, Vendo

Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact

Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter

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#protectyourbrand #sellmore #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

Boost Reviews & Acquire Customer Emails with Product Insert Cards - Vendo Podcast Ep 35

VENDO is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We grow your sales, protect your brand, and drive success through innovative advertising, marketing, content creation, SEO, & more -- all of which are covered weekly on the VENDO Podcast.

VENDO - Amazon & Walmart Growth Experts

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