Optimizing item pages, generating reviews, and winning the buy box are key foundational pieces for advertising success on Walmart.com. ⭐️️ We’ll go over each of these along with understanding your category, and campaign structure in order to WIN on Walmart.com. 💪  

Item selection 🛍, goal setting 🎯, and maximizing your budget 💵 will allow brands to take advantage of the high search traffic during the holiday season while maintaining profitability. 💰 

 

Topics Include: 
-Following the Walmart.com style guide to boost your listing quality score (00:01:10) 
-Bulking up your product reviews (00:10:00)
-Winning the buy box (00:11:45) 
-Reviewing Walmart.com site placements (00:14:20) 
-Using the Pacvue keyword research tool (00:18:10) 
-Sizing up the competition with the competition analysis tools(00:20:20) 
-Selecting your items, setting goals, and maximizing your budget (00:21:50) 

Featuring:  
-Michelle Long, Walmart Advertising Manager, VENDO  
-Pablo Solar-Sanchez, Walmart Strategic Account Manager, VENDO  

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday!
  
➡️YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA  
➡️ Spotify: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107
➡️ Apple: https://podcasts.a

Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 

📞Contact Us: 
hello@vendocommerce.com 
www.vendocommerce.com/contact 

📧Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter 

Protect Your Brand & SELL MORE!™  

#VENDO #ProtectYourBrand #SellMore #Walmart #Advertising #Q4

Walmart.com Advertising: Build Your Brand NOW for 2022 – VENDO Podcast Ep 71

Vanessa operates on the unsexy side of Amazon. She started transforming Amazon businesses in 2017 and has been a problem solver for many. Founder and CEO of Online Seller Solutions, Vanessa has helped many sellers free themselves from the pain that comes with managing and optimizing their Seller Central accounts.

Her passion is sharing knowledge about strategies and trends as well as offering helpful tips on how to start, scale, and transform eCommerce businesses with Amazon. This ultimately led her to public speaking and co-hosting a podcast called "Wizards of Ecom enEspañol." Join VENDO CEO Darren Saul and VENDO Director of Amazon Account Strategists Vinny Alvarez in this week's conversation, for an episode that is jam-packed with helpful insights and industry tips courtesy of our gracious guest Vanessa.


Learn more about Online Seller Solutions:
https://www.onlinesellersolutions.com/


Topics Include:

- Vanessa's Background (02:00)
- Conversion Percentages (06:00)
- Data Science (11:55)
- Automated Spanish translation within Amazon (22:20)
- The importance of optimizing your translations (30:14)
- Final comments from Vanessa (39:35)
- Where to learn more about Online Seller Solutions (41:22)


Featuring:  

Vanessa Hung, Founder & CEO, Online Seller Solutions

Darren Saul, CEO, VENDO  

Vinny Alvarez, Director of Amazon Account Strategists, VENDO  

 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! 

 
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA 

 
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 

 
➡️Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: 

 

Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 

 

📞 Contact Us: 

hello@vendocommerce.com 

www.vendocommerce.com/contact 

 

📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter 

 

Protect Your Brand & SELL MORE!™ 

 

#VENDO #ProtectYourBrand #SellMore #Amazon #SellersFunding #Marketplace

Speaking with Vanessa Hung, CEO of Online Seller Solutions! - VENDO Podcast EP. 87

Over the past few weeks, Amazon has launched updates on their advertising platform. Join the VENDO Team as Gefen Laredo, Director of Media Buying, and Jason Weilenmann, Head of Marketplace Advertising, cover what's new on Amazon PPC.

Amazon Advertising Updates: 
Broad Targeting (00:30) 
Wasted Spend (3:40) 
Progressing Forward with Broad Spending (4:55) 
Sponsored Display launching Mobile Carousel Ads (9:20)

Featuring: 
- Gefen Laredo, Director of Media Buying, VENDO 
- Jason Weilenmann, Head of Marketplace Advertising, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday!  ➡️ YouTube: https://www.youtube.com/@VENDOCOMMERCE
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1

📞 Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact

📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter

Protect Your Brand & SELL MORE!™
#VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing

What's New On Amazon PPC - VENDO Podcast Ep. 106

This week on the VENDO Podcast we are covering Amazon DSP Updates. Join Matan Laredo, Head of Programmatic Advertising, and Gefen Laredo, Director of Media Buying, as they speak on DSP Console Updates and Maximizing Retargeting.  

Topics Include: 
- DSP Console Updates (2:14) 
- Twitch Inventory Addition(2:20)
- OTT Advertising (3:45)
- Segmenting Look-back Windows & Why it's Valuable (5:20)
- How Do You Segment? (7:25)
- Looking at Performance and ROAs (11:20)
- Goals of Retargeting (12:30)

Featuring: 
- Matan Laredo, Head of Programmatic Advertising, VENDO
- Gefen Laredo, Director of Media Buying, VENDO


Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday!

➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA 
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:

📞 Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™

#VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing

Amazon DSP: Maximizing Retargeting - VENDO Podcast Ep. 107

Have you ever heard of the Marketing Mix? It consists of 4 pillars that businesses use to influence the way that customers shop. The 4Ps are price, place, product, and promotion. Join us this week on the podcast as Shelby Smith, Senior Walmart.com Growth Strategist, and Delaney Nicol, Lead Amazon Account Strategist, do a deep dive of what the marketing mix is for both Walmart and Amazon! 

Topics Covered: 
- What is the Marketing Mix? (1:08)
- How Walmart has evolved from a product standpoint (2:28) 
- Product from an Amazon standpoint (3:30) 
- Product opportunity explorer (4:05)
- Pricing from a Walmart standpoint (5:05)
- Pricing with Amazon and other (5:55)
- Promotion Strategy: Launching a new product on Walmart (Omni & eComm) (7:50)
- Promotion Strategy: Amazon 1P or 3P (10:36) 
- How to remain competitive during other large retail events(12:32) 
- Place: how it has evolved over the last few years(14:10) 
- Place: Which products are best for Walmart.com (15:00)
- The importance of Walmart's country-wide placement (20:15)
- Process: Walmart Ship-From-Store (21:14) 
- People: Sourcing influencers to help develop your brand(25:19)
- People: Modulars in Walmart stores (27:24) 
- Physical Evidence: Aligning brand story, online presence, etc. to develop your brand (29:09)

Featuring:
- Shelby Smith, Senior Walmart.com Growth Strategist, VENDO 
- Delaney Nicol, Lead Amazon Account Strategist, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA 
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:

📞 Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
#VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing #ecommerce #marketing #business

The Marketing Mix: The Power of the 4 Ps - VENDO Podcast Ep. 114

As an Account Manager, success depends on knowing the ins-and-outs of managing accounts successfully. Delaney Del Mundo and John Miano, from VENDO’s Amazon Account Strategist team, will show you the best proven practices for success! Join us as we cover topics such as maintaining strong client relationships, problem solving with internal teams, monitoring performance metrics, and so much more. At VENDO, we understand what our account managers bring to the table and how they can help make your accounts thrive.

Topics Covered:
- Amazon Updates: Account Verification Through the Informed Consumers Act (00:48)
- Amazon Updates: SIOC - "Ships in Own Container" (3:14)
- Maintaining Strong Client Relationships (5:19)
- Understanding Client Needs: Best Methods (6:08)
- Strategic Guidance -  Ways to Provide Strategic Advice & Recommendations (8:20)
- Problem Solving - Collaborating with Internal Teams (12:43)
- Monitoring Performance Metrics on a Daily Basis (16:35)
- VENDO - What our Account Managers Bring to the Table (20:35)

Speakers: 
- Delaney Del Mundo, Lead Amazon Account Manager, VENDO 
- John Miano, Strategic Account Manager, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA 
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:

📞 Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™

Success as an Account Manager: Proven Best Practices - VENDO Velocity Podcast Ep. 117

Join us as we speak to Justin Maddahi, Chief Marketing Officer of Lumineux, a dentist-formulated and certified nontoxic oral care brand, and one of the biggest disruptors in the oral care category. As one of VENDO's oldest clients, we are Lumineux's Amazon specialists. Tune in as we break down Lumineux's evolution on Amazon, their Ad strategy, how they are turning their online success to offline sales, and more! 

Topics Covered: 
- All About Lumineux (1:46)
- Evolution of Lumineux on Amazon (8:00)
- Ad Strategy on Amazon (10:45) 
- Lumineux Online Success to Offline Sales(18:15) 
- What's Next for Lumineux (22:05)
- Justin's Lessons Learned (24:00)

Amazon Lumineux Case Studies: 
Share of Voice Package Strategy Helps Boost Brand's Sales on Prime Day: https://vendocommerce.com/share-of-voice-package-helps-boost-lumineux-sales-on-prime-day/

A Pioneer in Oral Care Quadruples Conversions with Amazon's Brand Referral Bonus Program and Amazon Attribution: https://vendocommerce.com/a-pioneer-in-oral-care-quadruples-conversions-with-amazons-brand-referral-bonus-program-and-amazon-attribution/

Speakers: 
- Justin Maddahi, Chief Marketing Office, Lumineux
- Gefen Laredo, VP of Advertising, VENDO
- Darren Saul, CEO, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™

How Lumineux has sold over 100M+ on Amazon - VENDO Velocity Podcast Ep. 120

Different retail marketplaces call for different advertising strategies. Join the VENDO team as we cover differences in Walmart vs. Amazon strategy, DSP Best Practices, External Advertising Capabilities & more! 

Topics Covered: 
- Different Strategies for different Marketplaces (2:15)
- Diversifying Ad Spend Depending on Ad Capabilities (5:00)  
- Factoring Walmart In-Store Ad Spend (8:00)
- Walmart DSP: How and Where Ads Will Serve (9:25)
- Paid Search & Social on Amazon (10:52) 
- Importance of Creatives within Advertising (15:53)
- Creative AI on Amazon (18:37)
- Walmart AI Search: Grouping Search Terms  (19:30) 

Speakers: 
- Gefen Laredo, Vice President of Advertising, VENDO 
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™

Advertising Strategies Across Retail Marketplaces - VENDO Velocity Podcast Ep. 129

Curious on how to leverage Helium 10 with a Product Launch Roadmap? We have a special guest joining us this week - Bradley Sutton, Director of Training and Chief Evangelist at Helium10. We will be discussing pre-launch marketing strategies, Amazon SEO & listing optimization, launch day execution, and post-launch optimization & growth! 

Topics Covered: 
- Helium 10 Pre-Launch Phase (4:24)
- Looking at CPR Numbers (6:24)
- Test Listings to Gauge Relevancy to Amazon (9:00)
- Evolving as Amazon Prioritizes Generative AI (11:55)
- Understanding CPR at a Keyword Level (16:11)
- How are the Coupon Changes Going to Influence Strategy? (21:55)
- Strategizing with the Buy Box (26:10)
- Amazon's Updated Low Inventory Fee (32:16)
- Helium 10 Tools to Keep Your Eye On (38:31)
- Review Insights Tool (44:11) 

Speakers: 
- Bradley Sutton, Director of Training and Chief Evangelist, Helium 10
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Leveraging Helium10: Product Launch Roadmap - VENDO Velocity Podcast Ep. 135

Are you selling hazmat items on Amazon? Join the VENDO team as we discuss Amazon's hazmat storage nuances. We will be going over capacity nuances, strategies to increase hazmat space, minimizing Amazon fees and more! 

Topics Covered: 
- Understanding Hazmat Restrictions and Space (1:50)
- FBA Capacity Nuances (2:40)
- Requesting for Space (5:08)
- Planning Around Peak Velocity Events (8:40)
- Monitoring Your Space (12:20) 
-Upcoming Mother's Day Prep(15:34)
- Upcoming Father's Day Prep (19:46)

Speakers: 
- Holly Swanner, Amazon Account Strategist, VENDO 
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Hazmat Storage Nuances - VENDO Velocity Podcast Ep. 138

Is your Amazon brand store optimized for success? VENDO's Copy and Creative team will be discussing key strategies to maximize your brand store's visibility and sales. Tune in to learn more about customizing your brand store, insights & reporting, creative buildouts, and strategies for traffic & growth.

Topics Covered: 
- Amazon Brand Stores Overview (2:15)
- Key Strategies to Optimize Brand Stores (3:05)
- Search Query Performance (5:28)
- The Importance of Visuals (7:02)
- Optimizing Your Homepage & Best Practices (8:10)
- The Importance of Branding and Storytelling (14:10)
- Lifestyle Imagery (16:40)
- Defining Your Brand Voice (17:45)
- User Experience Priorities(19:04)
- Catering Your Content to Mobile (21:20)
- Brand Store Updates: Insights (23:55)
- Tactics to Stand Out in your Niche (26:40)
- Emerging Trends (31:00)
- Advice for Brands Looking to Update Their Brand Store (32:44)

Speakers: 
- Emily Beauman, Lead Graphic Designer, VENDO
- Elizabeth Autrey, Graphic Designer & Photographer, VENDO 
- Meg O'Brien, Lead Content Marketing Writer, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

Unlocking Amazon's Brand Store Potential - VENDO Velocity Ep. 136

Are you keeping up with Amazon seller updates? Tune in to our newest podcast episode as we review Amazon's latest platform updates, leveraging new tools, and utilizing available insights.

Topics Covered: 
- Price Discounts (2:02) 
- Low Inventory Fees (4:55)
- Boosting Amazon Posts Through Sponsored Brands (6:46)
- Manage All Inventory Dashboard (8:42)
- Variations (10:47)
- Virtual Bundles Updates (13:01) 
- Connecting Amazon and Instagram/Meta Account (14:58)
- Why is External Traffic So Important? (16:40)
- Brand Awareness (19:09)
- Amazon Recognition: AWS (22:11)

Speakers: 
- Trevor Jackson, Amazon Account Strategist, VENDO 
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Selling On Amazon: What's New - VENDO Velocity Podcast Ep. 140

Looking to boost your Amazon CTR? Tune in to our latest podcast episode where we deep dive into A/B testing with PickFu Brand Evangelist, John Aspinall. 

Topics Covered: 
- What is PickFu? (0:55) 
- When launching a new product, when is the best time to utilize PickFu? (2:07)
- How can you test as a new seller? (7:10)
- The importance of packaging (11:42)
- How often should you update your listing images? (17:15)
- Understanding PickFu's suite of tools to improve CTR (19:30)

Speakers: 
- John Aspinall, Brand Evangelist, PickFu
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Boosting Amazon CTR with PickFu A/B Testing - VENDO Velocity Podcast Ep. 142

Dive into the world of affiliate marketing with our latest video! Learn more about TikTok Shop affiliate strategies and its frictionless purchase process. Discover VENDO's approach to managing affiliate campaigns effectively and discover the importance of CRM and organic content for success. 

Topics Covered: 
- What is Affiliate Marketing (3:10)
- TikTok Shop Affiliate Marketing (5:36)
- Live Shopping (5:55)
- Frictionless Purchase Process (6:45)
- VENDO's Approach to Overall Management of Affiliate Campaigns (9:14)
- Product Selection & Testing Phase (12:35)
- How Important is CRM & Organic Content to the Algorithm/Success (15:14)
- Creating Engaging Content (17:50)
- Campaign Management (20:29)
- Setting up Campaigns: Open vs Target Plan (22:30)
- What Does Success Look Like? (25:33)

Speakers: 
- Sohun Sanka, TikTok Shop Lead, VENDO 
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

TikTok Shop Affiliate Strategies - VENDO Velocity Podcast Ep. 146

Curious about how the data from Prime Day can guide your future strategies? Our latest video dives into key datapoints from this year's performance, including lead-up trends, optimal deal types, and real-time adjustments. Discover actionable insights and data-driven strategies to maximize your next big event!

Topics Covered: 
- Lead Up to Prime Day (1:26)
- Comparing Prime Day Expectations (3:38)
- What Deal Type is Most Optimal to Run (6:49)
- Prime Day Badging and Reference Pricing(9:53)
- Category Breakdowns (12:12)
- Retail Comparisons (17:34)
- Customer Acquisition (20:58)
- External Traffic (24:43)

Speakers: 
- Russell Hsu, Lead Data Manager, VENDO 
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: /@vendocommerce  
➡️ Spotify: https://open.spotify.com/show/4HXz504...
➡️ Apple: https://podcasts.apple.com/us/podcast...

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Prime Day Data Deep Dive - VENDO Velocity Podcast Ep. 147

Ready to excel in retail with Amazon, Walmart, and TikTok Shop? 🚀 Our latest video reveals key strategies for strengthening your brand, setting your products apart, and tackling platform challenges. Get insights on leveraging analytics and staying ahead of marketplace trends! 

Topics Covered: 
- Key Strategies to Establish Consistent Brand Presence (2:35)
- Strengths of Different Platforms (4:22)
- How Can Brands Better Differentiate Their Products Across Retailers (6:10)
- Challenges Retailers Face When Synchronizing Platforms (10:35)
- How to Overcome Platform Synergy Challenges (13:00)
- Analytics and Market Research Optimizing Overall Retail Strategy (16:20)
- How Marketplaces are Evolving (22:25)

Speakers: 
- Matt Mahony, Amazon Account Strategist, VENDO 
- Ben Wilcox, Walmart Account Strategist, VENDO 
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Conquering Retail with Amazon, Walmart, & TikTok Shop - VENDO Velocity Podcast Ep. 149

Join the VENDO team as we discuss change management and long lasting strategies for success. Learn how to prioritize, simplify processes, motivate your team, and adapt effectively. Watch for practical advice and strategies to make change successful!

Topics Covered: 
- Prioritization when everything is urgent (2:47)
- The simplicity of change (5:00)
- How to effectively motivate people to be more open to change (8:30)
- The Change Management Cheatsheet (12:15)
- How much time is spent ideating? (15:30) 
- Leaders playing different roles in change management (16:40)
- Training and Adapting (21:45)

Speakers: 
- Theron Lalla, Director of Operations, VENDO 
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube:    / @vendocommerce  
➡️ Spotify: https://open.spotify.com/show/4HXz504...
➡️ Apple: https://podcasts.apple.com/us/podcast...

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Change Management: Strategies for Lasting Impact - VENDO Velocity Ep. 151

Interested in learning more about affiliate marketing? Join the VENDO team as we dive in to the world of TikTok Shop! On this episode, we will discuss TikTok Shop's growth potential, the power of affiliate marketing, and the Halo Effect that TikTok Shop has on Amazon. We will also break down concerns brands face, partnering with affiliates, and effective off-platform strategies for success. 


Check out our first video in the TikTok Shop Affiliate Marketing Series: https://www.youtube.com/watch?v=eHB16LcpgMg&t=551s

Topics Covered: 
- TikTok Shop Opportunity and Scalability (1:38)
- Halo Effect of TikTok Shop & Amazon (4:11)
- Storage Fees (7:37)
- Power of Affiliate Marketing (9:20)
- Concerns Brands Have with Affiliate Marketing (10:47)
- What Affiliates are Looking for When Collaborating with Brands(16:02)
- Thinking in an Affiliate's POV (18:18)
- Off-Platform Strategies for TikTok Shop (21:10)
- Target Plans Best Practices (24:30)
- Understanding Profitability (28:05)


Speakers: 
- Sohun Sanka, TikTok Shop Lead, VENDO 
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

TikTok Shop: Affiliate Marketing 101 - VENDO Velocity Podcast Ep. 152

Elevate your business strategy by joining VENDO and Walmart Business for an informative webinar! This session will offer crucial insights into harnessing Walmart’s B2B platform to boost your growth and access to incremental customer base. Explore how Walmart Business can transform your approach and unlock new opportunities for success.

Topics Covered:
What is Walmart Business
Who are our core B2B Customers?
How to Grow Your B2B Sales with Walmart Business 

Speakers: 
Jonathan Yin, Director of Marketplace, Walmart Business
Mark Jordan, Marketplace Growth Strategist, VENDO

Contact VENDO - mark@vendocommerce.com 
Contact Walmart Business - jonathan.yin@walmart.com

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Walmart Business: Maximizing Your B2B Potential - VENDO x Walmart Business Webinar

Join us as we break down the potential of streaming TV ads to boost your brand's visibility. In this video, we explore effective audience targeting, essential metrics for success, and creative tips for engaging content. Plus, learn how to leverage major events for maximum impact.

Topics Covered: 
- What is streaming TV ads? (2:26)
- How does it enhance brand's visibility? (4:40)
- How granular can you get when it comes to audience targeting? (6:00)
- What metrics should be prioritized? (8:50)
- Common challenges when interpreting data (11:48)
- Creative best practices (15:23)
- How to know when a brand is a good fit? (18:10)
- Running ads around tentpole events (21:50)


Speakers: 
- Matan Laredo, Lead Programmatic Advertising Manager, VENDO
- Delaney Del Mundo, Director of Account Strategy, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Ep. Understanding Amazon DSP's Streaming TV Product - VENDO Velocity Podcast Ep. 154

Join the VENDO team as we recap Amazon Accelerate 2024! We'll cover the latest AI tools, best practices for testing frequency, optimizing product titles, insights on brand-tailored promotions, and post-purchase analytics. Tune in to discover how these developments are revolutionizing the future of e-commerce!

Discussing Project Amelia (2:18)
- AI Powered Listing Updates (5:55)
- A+ Content: AI Generated Content Support (8:58)
- How Often Should Brands Be Testing? (10:06)
- Product Titles and Key Word Rankings (12:26)
- AI Powered Tools (17:00)
- Evolution of Brand Tailored Promotions (21:20)
- AI Image Generator (23:55)
- Post Purchase Analytics (25:55)
- Account Health Updates (29:25)
- New Seller Central Interface (33:22)

Speakers: 
- Matt Mahony, Amazon Account Strategist, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Amazon Accelerate 2024 Debrief - VENDO Velocity Podcast Ep. 155

Join the VENDO team as we break down the latest insights from TikTok Shop advertising! In this episode, we explore the top ad types, where they serve both on and off the platform, and how to structure your campaigns for maximum impact. Discover how TikTok’s Creator Center and Symphony tools can elevate your brand’s strategy, along with tips for boosting product visibility and driving sales through targeted, interest-specific ads.

Topics Covered: 
- Advertising Types on TikTok Shop (2:35)
- Where do these Off Platform Ads Serve (5:45)
- GMV Max (6:59)
- Best Practices for Ad Type Structure (9:06)
- Interest Specific Campaigns (11:16)
- Tik Tok Creator Center (13:22)
- TikTok Symphony (17:05)
- How Brands are Incorporating TikTok in their Social Advertising Strategy(21:28)
- Holistic Approach to Budgets (23:24)
- The Importance Showing Your Product (26:28)
- Tips & Tricks (27:33)

Speakers: 
Greg Rudolph, Sr. Digital Advertising Manager, VENDO 
Delaney Del Mundo, Director of Account Strategy, VENDO
Ben Lee, Paid Social Advertising Associate, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Amplifying Ads for TikTok Shop - VENDO Velocity Podcast Ep. 156

Join the VENDO team as we discuss Walmart’s latest updates. We cover Walmart's earnings, the TikTok Shop Halo Effect, Walmart 1P, holiday deals, and site updates. Plus, we dive into advertising changes, VENDO’s DSP services, Seller Central UI updates, and tips for responding to product reviews.

Topics Covered: 
- Walmart Earnings Recap (2:46)
- Direct to Everything (DTE) (4:28)
- TikTok Shop Halo Effect (6:18)
- Walmart 1P (7:36)
- Omni Assortment Recommendations (10:14)
- Walmart Holiday Deals (12:10)
- Site Updates (14:53)
- Walmart Realm Shopping Experience (16:13)
- Walmart Advertising Updates (16:51)
- VENDO's DSP Services (19:13)
- Seller Central UI Updates (20:01)
- Responding to Product Reviews  (25:00)


Speakers: 
- Darren Saul, CEO, VENDO
- Mark Jordan, Marketplace Growth Strategist, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Navigating Walmart.com & Marketplaces - VENDO Velocity Podcast Ep. 160

Join us for our first VENDO Velocity Podcast episode of the year! Tune in as the VENDO team discusses New Year, New You strategies and unpacks Amazon updates. 

Topics Covered:
- New Year, New You Event Performance (2:05)
- Maximizing Subscribe 'n Save (SnS) (4:20)
- Brand Store Optimizations (6:45)
- Customer Acquisition - SnS Coupons (9:45)
- Discount Percentage on Average (11:00)
- SnS Dashboard Updates (12:50)
- Utilizing Brand Tailored Promotions (18:36)
- Deal Recommendations for New Year, New You (24:00)
- Testing your Deals to See What Works (30:27)

Speakers: 
- Josh Hong, Senior Marketing Manager, VENDO 
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

New Year, New You and Amazon Updates - VENDO Velocity Ep. 163

In this episode, the VENDO team collaborates with Archer Affiliates Founder & CEO, David Katz, to explore the evolving affiliate marketing landscape. From Amazon vs. DTC programs to social affiliates, KPIs, and creator partnerships, we unpack the strategies brands need to drive traffic, boost visibility, and scale affiliate success in 2025.


Topics Covered: 
- Amazon Affiliates v Direct to Consumer Affiliate Programs (4:10)
- Reporting: KPIs & Rankings (9:50)
- Amazon Associates & Creator Connections (12:03)
- Competitor Targeting (18:07)
- Best Practices (20:51)
- Social Affiliates (23:22)
- Driving External Traffic to Amazon (25:19)
- Engaging with Affiliates (28:00)
- Catalog Size (33:55)
- Benefits and Resources (39:00)

Speakers: 
- David Katz, Founder & CEO, Archer Affiliates
- Jaclyn Carleton, Creator Marketing Manager, VENDO
- Nicolas Martinez, SVP of Marketing, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Mastering Amazon Affiliate Success in 2025 with Archer Affiliates - VENDO Velocity Podcast Ep. 166

In this episode of VENDO Velocity, the team dives into key Amazon FBA updates for 2025. From inventory placement fees to Amazon Warehousing & Distribution, we’ll break down what brands need to know to stay ahead. Tune in for expert tips on reimbursement policies, shipping best practices, and optimizing for tentpole events.

Topics Covered: 
- Inventory Placement Fees (2:40)
- FBA Inventory Reimbursement Policy (6:36)
- Amazon Warehousing & Distribution(AWD) (10:30)
- Adoption of AWD - Pros & Cons (12:43)
- Successfully Tracking AWD Inventory (15:17)
- Preparing During Tentpole Events (20:05)

Speakers:
- Laarni Lorenzo, Supply Chain Manager, VENDO
- Delaney Del Mundo, Director of Amazon & TikTok Shop Strategy, VENDO


Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Amazon FBA Updates: New Fees, Shipping & More - VENDO Velocity Podcast Ep. 167

In this episode, the VENDO team unpacks Amazon’s Transparency program—what it is, how it works, and why it matters for brand protection in 2025. From combating counterfeits to navigating the OPR process and understanding costs, we cover the key benefits, challenges, and strategic considerations for brands looking to stay secure and competitive.

Topics Covered: 
- What is Amazon Transparency? (2:25)
- Why Should Brands Care? (4:10)
- Combatting Counterfeit and Unauthorized Sellers (7:08)
- Cost of Codes (10:46)
- Operational Performance Review(OPR) Process (11:37)
- Transparency Dashboard (16:48)
- Challenges & Considerations (17:55)

Speakers: 
- Sneha Nisha, Lead Account Health Manager, VENDO 
- Delaney Del Mundo, Director of Amazon & TikTok Shop Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Understanding Amazon Transparency - VENDO Velocity Podcast Ep. 168

In this episode of the VENDO Velocity Podcast, the VENDO team partners with The Trade Desk to explore the future of retail media and DSP. We’ll dive into the power of retail media, how to unlock retailer data, and why it’s a game-changer for brands in 2025. Tune in for best practices, key trends, and strategies to stay ahead.

Topics Covered: 
What does The Trade Desk do? (1:34)
What determines the level of data that each retailer gives to TTD? (3:24)
What type of brands are best suited for Retail Media? (10:05)
Best Practices for Retail Media Ad Campaigns vs D2C (13:35)
Landscape of Retail Media moving forward (16:11)

Speakers: 
Becky Gesswein, Retail Data Partnerships Director, The Trade Desk 
Matan Laredo, Lead Programmatic Advertising Manager, VENDO 
Chase Snider, Walmart Programmatic Specialist, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107


📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Retail Media & DSP: What Brands Need to Know Ft. The Trade Desk - VENDO Velocity Podcast Ep. 169

In this episode, the VENDO team is joined by Andrew Bell, Amazon Lead for NFPA, to explore Amazon Rufus and the future of AI-driven shopping. We unpack the evolution of Rufus, its impact on new brands, and the growing role of inference, visual search, and agentic evaluation. Tune in to learn how brands can adapt and thrive in the next era of intelligent commerce.

Topics Covered:
- Amazon Rufus Context & Evolution (3:00) 
- Does Rufus Affect New Brands? (9:30) 
- The Importance of Inference (10:38)
- Brands Optimizing for Inference (15:32)
- AI Shopping (17:06)
- Lens AI and Visual Search (22:00)
- Agentic Evaluation (26:19)

Speakers: 
- Andrew Bell, Amazon Lead, NFPA 
- Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Amazon AI Shopping Though an Agentic Lens - VENDO Velocity Podcast Ep. 171

In this episode, the VENDO team explores Amazon Marketing Cloud (AMC) and its powerful role in data-driven advertising. We cover AMC’s evolution, AI-driven insights, customized reporting, and how to use retail and ad data together to understand customer paths and boost campaign performance in 2025.

Topics Covered: 
- Amazon Marketing Cloud(AMC): What is it? (2:18)
- Evolution of AMC & Coding Needs (3:03)
- AI Query Generator Rollout (3:51)
- AI-Driven Audience Precision (4:20)
- Generality vs Specificity (6:06)
- Amazon Revamping Tools (8:03)
- Limitation to AI (8:40)
- Customized Reporting and Analytics (10:30)
- Most Common Paths to Purchase (12:17)
- Average Path to Purchase (13:41)
- KPIs Branded vs Non-Branded (15:35)
- Layering in Retail Data with Ad Data (17:27)
- Reporting Cadences (18:25)
- Video Ads Overview (19:55)
- Viewing Non-Converting Audiences (21:54)

Speakers: 
Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO 
Jamie Grossman, Advertising Specialist, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Leveraging Amazon Marketing Cloud - VENDO Velocity Podcast Ep. 170

In this episode, the VENDO team explores how retail meets Amazon through a strong omnichannel launch strategy. From balancing online vs. offline tactics to leveraging influencers, external traffic, and reviews, we break down what drives digital shelf performance and how to set your brand up for success across every channel.

Topics Covered: 
- Online vs Offline (3:19)
- What Role Does Influencer Marketing Play? (7:38)
- Influencer Marketing - Focusing on TTS & Amazon (9:50)
- Drivers of Digital Shelf Performance (13:45)
- Diving into External Traffic (17:00)
- Key KPIs to Monitor (22:30)
- The Weight of Reviews (24:00)
- Launching Across Brands - Pricing Strategies (28:00)

Speakers: 
Darren Saul, CEO, VENDO
Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Retail Meets Amazon: Omnichannel Launch Strategy - VENDO Velocity Podcast Ep. 172

In this episode, the VENDO team is joined by Andrew Bell, Amazon Lead for NFPA, to explore Amazon Rufus and the future of AI-driven shopping. We unpack the evolution of Rufus, its impact on new brands, and the growing role of inference, visual search, and agentic evaluation. Tune in to learn how brands can adapt and thrive in the next era of intelligent commerce.

Topics Covered:
Amazon Rufus Context & Evolution (3:00) 
Does Rufus Affect New Brands? (9:30) 
The Importance of Inference (10:38)
Brands Optimizing for Inference (15:32)
AI Shopping (17:06)
Lens AI and Visual Search (22:00)
Agentic Evaluation (26:19)

Speakers: 
Andrew Bell, Amazon Lead, NFPA 
Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Amazon AI Shopping Through an Agentic Lens - VENDO Velocity Podcast Ep. 171

In this episode, the VENDO team explores how retail meets Amazon through a strong omnichannel launch strategy. From balancing online vs. offline tactics to leveraging influencers, external traffic, and reviews, we break down what drives digital shelf performance and how to set your brand up for success across every channel.

Topics Covered: 
Online vs Offline (3:19)
What Role Does Influencer Marketing Play? (7:38)
Influencer Marketing - Focusing on TTS & Amazon (9:50)
Drivers of Digital Shelf Performance (13:45)
Diving into External Traffic (17:00)
Key KPIs to Monitor (22:30)
The Weight of Reviews (24:00)
Launching Across Brands - Pricing Strategies (28:00)
Speakers: 
Darren Saul, CEO, VENDO
Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Retail Meets Amazon: Omnichannel Strategy - VENDO Velocity Podcast Ep. 172

VENDO is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We grow your sales, protect your brand, and drive success through innotivative advertising, marketing, content creation, SEO, & more -- all of which are covered weekly on the VENDO Podcast.

VENDO - Amazon & Walmart Growth Experts

Popular tracks