It's about a company she talked with called Acxiom and the CEO told her about what they were collecting

A couple uears ago, the marching band performed this as one of the songs in the whole performance. This was a couple years before i got into marching band, but my fav show of theirs 

I would normally never care to listen to just a vocal track but the harmonies in this are amazing. the notes when you say "perfect" really make me feel suspended in time

Here comes the magic choir chord... chills... 💚

somebody hears you. you know that. you know that. 
somebody hears you. you know that inside. 
someone is learning the colors of all your moods, to 
(say just the right thing and) show that you’re understood. 
here you’re known. 

leave your life open. you don’t have. you don’t have. 
leave your life open. you don’t have to hide. 
someone is gathering every crumb you drop, these 
(mindless decisions and) moments you long forgot. 
keep them all. 

let our formulas find your soul. 
we’ll divine your artesian source (in your mind), 
marshal feed and force (our machines will) 
to design you a perfect love— 
or (better still) a perfect lust. 
o how glorious, glorious: a brand new need is born. 

now we possess you. you’ll own that. you’ll own that. 
now we possess you. you’ll own that in time. 
now we will build you an endlessly upward world, 
(reach in your pocket) embrace you for all you’re worth. 

is that wrong? 
isn’t this what you want? 
amen.

***
Produced by Cason Cooley and Vienna Teng

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05 The Hymn of Acxiom

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