"If you are not visible (on LinkedIn) you are always invisible" 

 "For Srini, as a professional, I find Linkedin is my first port of call as far as professional relevance is concerned."  - Srinivasan Iyer  
Srinivasan Iyengar (https://www.linkedin.com/in/srinivasan-iyengar/), COO at Nippon Life Insurance, is a technology evangelist focused on digital innovation and has strong operational expertise in the life insurance domain.  

*** SPONSORSHIP This episode is brought to you by the School of Market Studies (http://schoolofmarketstudies.com).  Its flagship Mastercourse in Equity Research & Valuation is currently open for admission and is conducted online by Vinit Bolinjkar. 

As a part of his professional career, Vinit Bolinjkar heads the Equities Research desk at a pan India broking firm. So as far as getting learning in equities is concerned you are in good hands if I may say so.  This online program offers 36 hours of tutelage meted over 18 sessions of 2 hours. The sessions being recorded ensures that you do not miss even a single minute of learning. 

Post the 18 learning sessions you undergo 4 months of one on one practical training working on live cases where you undertake
* industry analysis,  
*learn to evaluate the leadership along with the business model,  *based on interactions with company management you learn to build financial models, and 
* value the companies.  

The learning over the 4 months of internship will train you to be an expert analyst with the ability to analyze over 80% of the market. I can assure you that for a new entrant your skillset would be on par with most industry analysts. 

So are you interested in enrolling for the Mastercourse in Equity Research & Valuation program?  Whatsapp me on 9730836363 with the letters SMS and as a special listener of the Get LinkedInr₹ podcast and you will get a discount of ₹3000 discount on the fees to the flagship program.  

*** If you enjoy the podcast, would you please consider leaving a short review? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. Interested in sponsoring the podcast? Please fill out the form. 

*** SHOW NOTES  [Note from the editor: Timestamps will be added shortly]  

2:40 Srinivasan Iyengar talks about his corporate journey of over 35 years  
4:30 on how vital networking is critical for career growth  
7:42 how pervasive Linkedin is in the networking game  9:07 important criteria youngsters should keep in mind for maximizing the output from networking on Linkedin  
11:54 on LinkedIn emerging as the most important social media for professionals  
14:18 Linkedin as a job search portal  
15:29 How to build your personal brand on LinkedIn  
21:25 Linkedin as a platform for your writing - content creation and your learning - content consumption  
25:21 On handling the lockdown in terms of managing your job and building resilience  
30:04 Srinivasan Iyengar asks Vinit about the course Get LinkedIn₹: LinkedIn Mastery for Jobs Search Lead Gen & Sales

Srinivasan Iyengar, COO Nippon Life on Mastering Linkedin

"In the near future, I do not care where Zoom is. All I care about is people in India will be very proud of what we are trying to do. And the fact that you can put your brand and use this particular tool and put it up on your server, put on your brand name, put on your color scheme, and have it tweaked around as you require is going to be revolutionary. Because it's never been done before. Not that we know off so far"  -  @dronapanchal
SPONSORSHIP
This episode is brought to you by the School of Market Studies (http://schoolofmarketstudies.com). 
Its flagship Mastercourse in Equity Research & Valuation (https://wa.me/919730836363) is currently open for admission and is conducted online by Vinit Bolinjkar. As a part of his professional career, Vinit Bolinjkar heads the Equities Research desk at a pan India broking firm. So as far as getting learning in equities is concerned you are in good hands if I may say so. 
***
If you enjoy the podcast, would you please consider leaving a short review? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests.
Interested in sponsoring the podcast? Please fill out the form. https://forms.gle/wPtojZPoEk4pfwhE8
***
SHOW NOTES 
[Note from the editor: Timestamps will be added shortly] 
3:39 Drona on why their product will withstand the fierce competition among the video conferencing apps especially Zoom, which is so pervasive in the market.
6:55 Pranav on how organizations can leverage NYUC
7:29 Pranav goes into the nemesis of naming the product NYUC
7:44 Drona on being an event tech startup and how the product came into being
8:47 Pranav on the resource team, especially the core team and introduction to the third founder Prateek. ANd how they brainstormed to get the product into being
9:47 Introduction of Pranav, foray into technology and how the 3 teamed up to form Frasier and introduction to Drona
10:54 Drona gives a brief about his education and past business experience working as a teenager.
11:55 On being a young team, managing the unchartered territory of entrepreneurship and helping youngsters who are passionate about tech. And why they are against taking funding
13:21 On pitfalls, early learnings.
15:28 On their initial investment in NYUC and getting the funds to invest
16:30 First learnings from their first client win
17:19 What "big-time" means to them as a team
17:54 What bonds the entire team to give all and do it multiple times
19:40 As a young startup how do you decide whether a new recruit has the leadership quality and the entrepreneurial bug has bitten them 
21:35 How are you marketing given that as a bootstrapped company resources limited. And given the lockdown how they are using social media for marketing
22:40 On using LinkedIn being a B2B company and working with LinkedIn
24:06 What kind of funds do you need for marketing given the fact that you are bootstrapped.
25:06 Managing funding pressure
26:27 On their clientele
26:44 On other products that they have in their suite.
28:27 On revenue run-rate, scaling up and achieving product-market fit.
30:37 On advice to youngsters who are looking to their first startup.
31:39 Do you think you are here to upstage ZOOM?