3 Minutes into LeadsCon's Opportunities in Education Event

In the order of their introduction in recording;
Joeri Weyenberg, VP Marketing, Kaplan University
Bruce Douglas, President, Education Dynamics
Greg Gragg, CEO & Chairman, Partner, Gragg Advertising
Melissa Esbenshade, CMO, DeVry Education

As the higher education market continues to evolve, particularly in the arena of private sector colleges and universities (PSCUs), how are these institutions staying relevant today and effectively marketing themselves into the future? Join our esteemed panel of experts of leading PSCUs and inquiry generation providers as they discuss both the challenges and opportunities associated with these changes, current trends, and overall best practices for marketing in the education sector. We'll look at the demand side of the equation, share insights to help you reach potential customers, and discuss associated marketing practices to support new student recruitment.

Key Takeaways:
•         Understand the changing inquiry generation best practices
•         Discover how recent regulations are impacting the education market and evolving trends and opportunities
•         Find out what role technology plays and where the future will take business practices for this sector


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