Did you know that humans are biologically and neurologically wired to love and connect with stories? It’s true! And that explains why brands have harnessed the power of storytelling in their marketing efforts. It just works. 

But what is it about storytelling that makes it effective? And why do you need to integrate it into your overall marketing strategy?

As it turns out, a neurochemical in the brain known as oxytocin is responsible for this. Known as the “feel-good hormone,” this neurochemical sends signals to the brain that foster feelings of trust, empathy, and compassion.

When you hear a story, it activates sensory receptors in the brain. And this is where narrative transportation can prove valuable in relation to marketing. You just need to learn how to “hack” the human brain’s sensory receptors to compel your audience to take your desired action. 

The good news is we’re going to show you how. But first, let’s take a deeper dive into this concept…

How to Use Narrative Transportation in Your Marketing Efforts

360-degree anything indicates all-around coverage. And in the marketing world, it means the same thing. With a 360-degree marketing campaign, nothing has been left on the table. You’ve positioned yourself to be seen by prospective customers everywhere they go.

In Part 1 of this article, we took a deep dive into 360-degree marketing and explained the 9 key components to include in your campaigns. Now we’re going to take a look at why this type of marketing is worth pursuing and how to create a 360-degree marketing campaign yourself.

Why Is a 360-Degree Marketing Campaign Worth Doing?

360-Degree Marketing – Part 2: How to Create a 360-Degree Marketing Campaign

Analyze any human conflict, no matter its severity, and chances are you'll find poor communication at the heart of the problem. Good, high-quality communication is the bedrock on which we build interpersonal relationships. Tight-knit families practice clear and effective communication. Friendships are made on the exchange of ideas. But effective communication isn't solely limited to personal interactions. This is where listening to customers comes in.

Proper communication is a crucial element in the business world as well. According to a 2019 Forbes article, companies that put the customer experience first are 60% more profitable than their competitors. On the other side of the aisle, 73% of customers cite their experience as the primary driver for brand loyalty. Clear communication is a crucial factor in the success of your business. But one component, in particular, unites both the company and customer point of view: actively listening to customers.

Below, we've compiled a crash course in the importance —and the execution— of listening to customers. Brands that employ a business strategy that involves active listening as their core tenants stand to reap greater rewards in the long run.

Read this article: https://viralsolutions.net/listening-to-customers/

October 7, 2021 by Christine

Listening to Customers: A Roadmap for Employing Active Listening Skills

Website design is almost unrecognizable compared to the days of plain text. Today's websites are not just tools for information but also hubs of entertainment and collaboration that meet the demands of an ever-increasing online world.

The current era has also seen the rise of highly dynamic websites with constantly changing elements, adapting to their users' needs and enhancing load times. In fact, despite the uncertainty of times and COVID-19 wreaking havoc, web design in 2021 continued to grow and evolve into a new golden age of website design.

Businesses, small and large, made massive updates on their websites, which led to better user experiences across the board. As you prepare to expand your digital presence in 2022, here we take a retrospective look at some of the great website design examples from 2021 and what makes them so impressive.

Read this article and view the websites we talk about: https://viralsolutions.net/great-website-design-examples/

February 11, 2022 by Marisa Fritzemeier

Great Website Design Examples From 2021

Over the past decade or so, there has been a steady rise in social media usage in marketing. One of its most significant advantages is capturing social media data in real-time and using it to gauge the success of your campaign within hours of the launch.

With time, social media has provided more detailed insights into how businesses and industries operate. Thus, allowing entrepreneurs to make the most of the resources and time they invest in social media marketing.

Measuring social media results also offers you a deeper insight into your audience, who they are, what type of content they like, when they like seeing it, and where they spend a lot of their time online. Measuring your social activities allows you to learn what's successful, what's not, and how to improve.

In part 1 of this series, we talked about the importance of collecting social media data. In this blog, we will talk about using that data to measure social media results. We will also offer tips on effectively measuring social media results to give your campaign the juice it needs.

Read this article: https://viralsolutions.net/measuring-social-media-results/

March 2, 2022 by Lauren Zylyk

Social Media Data Collection – Part 2: Practical Tips for Measuring Social Media Results

If you own an e-commerce business, you know just how competitive the industry has become. Differentiation has become ever more critical for business success. That’s where the application of AI in e-commerce can provide the edge you need.

AI enables e-commerce businesses to scale up operations while providing more personal shopping experiences. In fact, it can radically transform every facet of e-commerce.

Previously we looked at the following:

How AI in Digital Marketing Is Changing the Game What to Learn from Those Who Embrace AI  How Human and AI Integration Can Improve the Customer Experience
Whether you plan to take your e-commerce business up a notch or expand into the sector for the first time, you can look forward to getting the answers you need.

Read this article: https://viralsolutions.net/application-of-ai-in-ecommerce

March 4, 2022 by Thomas von Ahn

The Application of AI in E-Commerce: 5 Ways to Use It to Your Advantage

We’ve all lost customers at some point. Whether it’s something within our control or not, losing customers is any business’s worst nightmare. After all, customers are the lifeblood of a company, and it’s our goal to keep them feeling happy and satisfied.

There’s no shortage of resources out there about the value of customer experience and how to improve it. But most companies stop there. Top businesses, however, assess and study the customers they’ve lost.

While it can feel uncomfortable to focus on lost customers, it’s an ideal opportunity to reflect on what you could’ve done better. Use your setbacks as learning opportunities so that you can reduce the number of customers you lose in the future.

Read this article: https://viralsolutions.net/losing-customers/

March 7, 2022 by Thomas von Ahn

Losing Customers: What Lessons You Stand to Learn

Psychologists define gaslighting as a tactic in which an individual or an entity makes the target question their reality in a bid to gain more power. Some of the most common tactics include denials, deflections, and downright lies. Granted, the concept of gaslighting isn't anything new. In fact, you can trace this back to literary classics dating as far as 1938. Still, 20th-century pop culture has exacerbated the situation, which has morphed to include tactics in marketing. That’s why it’s imperative to learn what it is and how to avoid gaslighting.

Read this article: https://viralsolutions.net/avoid-gaslighting/

March 9, 2022 by Christine

Why You Must Avoid Gaslighting In Marketing

Creating video content for social media should be central to any digital marketing strategy. That’s because videos drive more engagement and sales than any other social media content type. But if you’re not reaping the benefits from your videos, you may be making some critical social media video mistakes.

The good news is that once you know where you are going wrong, you should be on track for some wins with practice.

Let’s go over a few of the most common challenges so that you won’t fall into any more of these traps.

Read this article: https://viralsolutions.net/common-social-media-video-mistakes/

March 11, 2022 by Lauren Zylyk

Common Social Media Video Mistakes

There was a time when running and marketing a business was a straightforward endeavor. However, today’s technologies and the perpetually changing marketing landscape demand more adaptability. The benefits of starting a podcast are one such example.

Businesses that want to stand out and succeed shouldn’t be content with conventional promotion methods. Take blogs, for example. They were once considered an avenue for expression and creativity. But they are now part of almost every small business marketing strategy.

And podcasts are heading in the same direction.

If you’re intimidated by the idea of starting your own podcast, you’re not alone. The good news is it’s probably easier than you think.

Let’s start by looking at the most important benefits that make it worth the effort.

Read this article: https://viralsolutions.net/benefits-of-starting-a-podcast/

FREE 50-Point Marketing Audit for Your Business: https://viralsolutions.net/services/free-50-point-marketing-audit/

March 14, 2022 by Andrew Haese

Business Podcasting – Part 1: The Benefits of Starting a Podcast

About 4.95 billion people worldwide – or 62.5% of the global population – actively use the World Wide Web (WWW), simply known as the web. However, most of them aren't aware of the version of the web they are using, let alone the definition of Web 1.0, 2.0, and 3.0.

While some current internet users have experience with Web 1.0, many are only familiar with Web 2.0. Additionally, most don't know about the web of the future: Web 3.0.

Businesses have benefited tremendously from the web, but many don't know how it works. Understanding how the World Wide Web works can give your online business an edge over the competition. Here is a comprehensive overview of the three versions of the web and what each has to offer.

Read this article: https://viralsolutions.net/definition-of-web-1-0-2-0-and-3-0/

Free 50-Point Marketing Audit for YOUR Business: https://viralsolutions.net/services/free-50-point-marketing-audit/

March 16, 2022 by Jeremiah Richter

History & Definition of Web 1.0, 2.0, and 3.0 – A Comprehensive Review

If you’re looking for useful digital marketing tools to take your performance up a few notches, you’ll find an overwhelming number of choices. So

many, in fact, that it can be challenging to determine which ones are right for your business.

When you search for recommendations online, you’ll find dozens of blog posts that claim to recommend the best of the best. These lists can be even more confusing. Each one has their favorites, and with a few exceptions, they rarely agree.

The problem is you can’t be sure all recommendations come from personal experience or that they’ll work for you. The good news is that you don’t need to waste time and money trying out tools only to find they may or may not be helpful to your team.

We created a list of useful digital marketing tools that we have tried and tested. And because they work for us, we use them every day! So, you can trust that these tools will positively impact your business, too.

Read this article: https://viralsolutions.net/9-highly-profitable-digital-marketing-tools/

FREE 50-Point Marketing Audit for Your Business: https://viralsolutions.net/services/free-50-point-marketing-audit/

March 18, 2022 by Lindsey Perron

9 Highly Profitable Digital Marketing Tools

So, you’ve decided to start a podcast for your business, and we think that’s a smart move. But to know how to develop a successful podcast involves extensive planning. That way, you can attract the right audience and keep them coming back.

According to Podcasting Insights, there were 850,000 active podcasts as of 2021. In comparison to 2020, that number grew 20% in one year!

That’s a lot of competition, yes, but it also proves how effective podcasts are, as long as you take the time to learn how to plan for a podcast properly.

Read this article: https://viralsolutions.net/how-to-develop-a-successful-podcast/

FREE 50-Point Marketing Audit for Your Business: https://viralsolutions.net/services/free-50-point-marketing-audit/

March 21, 2022 by Andrew Haese

Business Podcasting – Part 2: How to Develop a Successful Podcast

Feedback is crucial for helping employees grow, but it’s often confused with criticism. The problem is that if you aren’t aware of the characteristics of good feedback, you could end up doing more harm than good.

Sometimes the most well-intentioned advice can sound like judgment if presented incorrectly.

In addition, if a team member doesn’t understand the purpose of the feedback, they’re likely to feel defensive or be mistrustful of the process. And in such cases, they may tune out even the best advice or ignore it altogether.

This is more likely to happen if you don’t make it crystal clear whether the purpose of the meeting is to provide helpful feedback or to discipline them. If they assume the worst, they may suspect that you are building a case to terminate their employment.

Ultimately, if giving feedback isn’t handled carefully, the process can strain relationships and hurt team morale. Instead of improving performance as intended, it could lead to further decline.

The good news is that if you apply the characteristics of good feedback, you can create a positive experience.

When you approach it with the mindset that it’s an opportunity for the employee to learn, you’ll build their confidence and help them succeed.

“Feedback turns good into better and better into best.”

— Frank Sonnenberg, Listen to Your Conscience: That’s Why You Have One.

Read this article: https://viralsolutions.net/five-characteristics-of-good-feedback/

FREE 50-Point Marketing Audit: https://viralsolutions.net/services/free-50-point-marketing-audit/

March 23, 2022 by Christine

Five Characteristics Of Good Feedback

The great organizations have a vision, a compelling dream that energizes the work environment, and that energy is fed over and over again. The great organizations guide their strategic intent rather than control and dictate conformity.

Strategy May Be The Brain, Intent Is The Heart And Soul

I’m here to publicly admit to watching Oprah, while she interviewed Lady Gaga and to say it inspired this article. The interview was centered on a non-profit organization, which Lady Gaga started, called “Born this Way Foundation” whose mission is to foster a more accepting society, where differences are embraced and individuality is celebrated.

Baby I Was Born This Way

Adding social media links to your email signature file is a fantastic way to remind your contacts to connect with you on Facebook, Twitter, Instagram, LinkedIn, or any other social network of your choice. While you could simply add the URLs to your signature file, using social media icons is much more visual and instantly recognizable. 

How To Add Social Media Icons To Email Signatures

With the widespread use of email, social media and other instant forms of communication, it’s easy for the day to quickly get away from us. Often, it seems like our typical 9-to-5 workday is constantly interrupted by urgent emails, phone calls and meetings, leaving us little time to work on important, long-term projects.

The Early Morning Habits Of Highly Effective People

This is an amazing way to draw traffic to your website and convert more sales. But what exactly are the qualities of content that make people want to share it?     www.viralsolutions.net/blog/

Three Types Of Highly Shared Content

You’re an entrepreneur, so you’ve probably got a pretty good idea of just how important it is to be able to solve problems quickly and creatively. However, it never hurts to take a moment to hone your problem-solving skills so that you can be more prepared when the next issue arises.

http://viralsolutions.net/5-habits-outstanding-problem-solvers/

5 Habits Of Outstanding Problem Solvers

The brainstorming process is really an amazing thing. We sit down, spend some time racking our brains to come up with a truly unique and exciting idea, and when we finally find it…
we get afraid.

http://viralsolutions.net/fear-failure-damaging-creativity/

How A Fear Of Failure Is Damaging To Creativity

Its presence is not always clear, either. But what is clear is that it should not be tolerated in any workplace, and as soon as you discover it, it’s important that you put an end to it. Here are some strategies you can take to quell instances of verbal abuse within your business: 

http://viralsolutions.net/verbal-abuse-workplace-can-deal/

Learn More

Verbal Abuse In The Workplace - How Can You Deal With It?

Humility in essence is the ability to remain modest in regards to one’s ability, circumstance, and / or situation. This modesty doesn’t negate success nor does it brag about triumphs. It does, however, promote a self-awareness of the steps in which brought a person or organization to where it is today. 

http://viralsolutions.net/work-hard-stay-humble-5-reminders-humility-entrepreneurship/

Work Hard, Stay Humble | 5 Reminders Of Humility In Entrepreneurship

A personal reflection of the awesomeness of gratitude and how gratitude is all around us, if we choose to see it, experience it, and share it. I hope you have a blessed Thanksgiving and experience gratitude daily. 

http://viralsolutions.net/a-personal-reflection-the-power-of-gratitude-fill-everyday-with-gratitude/



A Personal Reflection: The Power of Gratitude – Fill Everyday with Gratitude.

Starting with less than $5,000 in savings, it took her just 14 years to cross the billion dollar threshold. And yet, her strategy that she used to accomplish this was rather simple:

http://viralsolutions.net/tips-building-successful-business-scratch/

Tips For Building A Successful Business From Scratch

A brief tutorial about customer touch points - what, how, and why customer touch points strategy matters. Tips to start your customer touch point strategy.

www.viralsolutions.net/understanding-customer-touch-points-theory-to-practice-for-the-beginner

Understanding Customer Touch Points – Theory to Practice for the Beginner.

In my previous post, I discussed the first step, establishing a sense of urgency, of the change management process (CMP). Creating urgency provides management with the opportunity to gain essential reasoning and support for the proposed change initiatives. Urgency also aids management and staff to move from a state of complacency toward change to sharing the energy and direction for action to support the desired efforts and outcomes. This post, will discuss the what, why, and how aspects related to the next step of the CMP, which is to build a guiding coalition.

http://viralsolutions.net/change-management-step-2-build-a-guiding-coalition/

Change Management – Step 2: Build a Guiding Coalition

Last week, we discussed the first two steps of Dr. John Kotter's Change Management Process: creating urgency and building a guiding coalition. This week we will point our attention steps three and four. Specifically, within this post we'll look at step three: forming the strategic vision and initiatives. Jack Welch once stated, "good business leaders create a vision, articulate the vision, passionately own the vision, and relentless drive it to completion,." Change management can be one of the best or worst experiences. The purpose of this post is to discuss and analyze best practices to develop the strategic vision and initiatives.

http://viralsolutions.net/change-management-process-step-3-form-the-strategic-vision-and-initiatives/

Change Management Process: Step 3 - Form the Strategic Vision and Initiatives

Gary Hamel, Management Expert and Entrepreneur stated "you can't build an adaptable organization without adaptable people-and individuals change when they have to, or when they want to." The ability to adapt to change initiatives is pivotal to the success or failure of the efforts. The change management process (CMP) has been tried and tested by consultants, entrepreneurs, and academics. Each step of the process plays a significant role that contributes to the outcomes. This podcast focuses on what, how, and why aspects associated with step - 4 - enlisting a volunteer army.

http://viralsolutions.net/change-management-process-step-4-enlisting-a-volunteer-army/

Change Management Process - Step 4 - Enlisting a Volunteer Army

Last week we discussed Step 4: Enlisting a Volunteer Army. Each step builds upon another and identifies a rational method to approach organizational change. The purpose of this podcast is to briefly identify, describe, and analyze strategies to used in Step 5: Enable Action by Removing Barriers.

Change Management Process - Step 5: Enable Action by Removing Barriers

According to Dr. John Kotter, Harvard Business School Professor and Entrepreneur, Step 6: Generate Short-Term Wins is essential to keeping the change initiatives on track. The purpose of this podcast is to identify what is a short term win and discuss strategies that can aid in generating those successes.

Change Management Process Step 6: Generate Short-Term Wins

Jack Welch once stated, “an organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” The same is true for the organizational change. Last week we discussed Step 6: Generate Short-Term Wins. This week, we direct our attention to Dr. John Kotter, Harvard Business School Professor and Entrepreneur, Change Management Process Step 7: Sustain Acceleration. The purpose of this post is to discuss the what, why, and how change management professionals can put this principle to practice.

http://viralsolutions.net/change-management-process-step-7-sustain-acceleration/

Change Management Process – Step 7: Sustain Acceleration

It’s always frustrating to deal with people who fight against any sort of organizational change. It’s even worse when those people are managers or company leaders, and it’s obvious that some sort of change is in the business’s best interest. There are a wide variety of reasons why people, even company leaders, are afraid of change. After all, it’s easy to get comfortable with a routine, especially one that you’ve already found to work pretty well. But at the same time, as a leader in your company you constantly have to be thinking in the long-term. And in the long run, resistance to change can kill your company.
Here are some of the most damaging potential results of a resistance to change.


Resistance to Change Can Be a Killer in the Business World

When you create content for your blogs, the kind of content you create can basically be split up into two categories: newsworthy/timely and evergreen. Newsworthy or timely blogs are blog posts that apply to a certain piece of news or cultural trend, while evergreen blogs are valuable forever, keeping their “leaves” all year long.

http://viralsolutions.net/what-is-evergreen-content-and-why-is-it-important-for-your-blog/

learn more

What Is Evergreen Content And Why Is It Important For Your Blog?

Self-awareness provides entrepreneurs with the opportunity to reflect, identify, craft, and monitor the lives that they want to live - spiritually, emotionally, physically, financially, and socially.

http://viralsolutions.net/self-awareness-for-entrepreneurs-lessons-dr-wayne-dyer-taught-me/

Self-Awareness for Entrepreneurs: Lessons Dr. Wayne Dyer Taught Me

Marketing strategy must supercede marketing tactics. Marketing strategy does not need to be complicated. Marketing tactics without marketing strategy is the noise before defeat!

https://viralsolutions.net/marketing-tactics-without-strategy-noise-defeat/

Marketing Tactics without Strategy An excuse for bad marketing | Episode #452

One way to assess which direction to go with your marketing is to take a look at your competitors and the top marketing spenders in your industry. What are CMOs of top companies throwing their marketing budgets at? Marketing executives are not going to spend big marketing bucks on strategies that don’t work (who would, right?).https://viralsolutions.net/digital-marketing-budgets-how-cmos-spend-theirs-and-why-you-should-care/

Digital Marketing Budgets: How CMOs Spend Theirs (And Why You Should Care)

Digital Marketing Budgets - How CMOs Spend Theirs | Episode #476

Your brand is speaking even if you haven’t said a word. Do you know what it’s saying? It’s telling a story of who you are and what you stand for. This brand perception could be good—or it could be detrimental. It depends on what the story is.

The good news is that you can control this brand perception. The bad news is that if you do not have a brand story, you’re not controlling anything (regardless of how many product images you post on Instagram). 

Furthermore, without a brand story, you will miss out on connecting with the people who can align with your brand’s purpose and mission and become loyal ambassadors. These people will be able to tell the story of your brand better than you ever could, resulting in automatic word-of-mouth marketing and increased revenue. 

Today’s consumers aren’t just buying your products. They’re buying your brand and what you represent (your story). The key lies in building a brand story—one that your customers will never want to put down.

What Is Your Brand Story and Why Do You Need One?

Building a Brand Story: How to Do It Right

If someone asked you two decades ago to define artificial intelligence (AI), you probably would have used terms like “robot” or “sci-fi movie” to support your answer. But today, AI has left the Hollywood film stage and entered the business marketing sector. And it’s not even a new trend. Digital marketers have been using AI for a while—and enjoying significant returns as a result.
A Forbes Insights and Quantcast study found that AI in digital marketing…
Increases sales by 52%
Increases customer retention by 51%
Helps marketers to succeed at new product launches by 49%
Powerful AI Starts with Data
We talk a lot about personalization in marketing and improving the user experience. And if you have been reading our blog, you will notice a common theme: data.
We are crazy about data. Why do we love it so much? Because it delivers. Honestly, we don’t know how a business can run without it…
Data gives you critical insights into your customers’ behaviors and characteristics. Further, it forces you to abandon personal biases to target prospects with marksman-like precision.
AI is not a new trend either. You are probably using AI daily without even realizing it. If you ever used Siri or Alexa, you were witnessing AI. If you ever chose a movie on Netflix from a recommendation list, you were using AI-powered recommendations.
But AI is more than just automation and data collection. AI takes data gathering to the next level and helps digital marketers get even higher returns. It combines the power of data with machine learning, enabling you to predict your customers’ actions even before they take them. AI not only gathers data but also extracts insights from it to make more predictions. And advanced AI can actually learn, adapt, and become even smarter as it makes more predictions and recommendations.
Here’s an example…
You may have tried A/B testing before to test which campaign your audience responds to or which web page converts higher. However, marketers still rely on bias to some degree when creating variables to A/B test, whether they realize it or not. AI obliterates the bias and studies your consumers’ actions to predict how they will react to your campaigns.
Let’s take a closer look at how AI in digital marketing can benefit you, and the applications that are currently using it.
Benefits of AI in Digital Marketing: More Growth for Less Investment
AI utilizes machine learning, a technology that learns and adapts over time based on the information it takes in, without the need for external programming. This superpowered system automates marketing and increases conversions while reducing the time and resource investment in manual marketing processes.
Here’s how…
Close More Deals with AI-Powered Sales Predictions
Imagine if you had a crystal ball that could magically tell you which deals would result in sales before you even talked to a prospect. How much time would you save by prioritizing only the deals that have a higher potential to close?

How AI in Digital Marketing Is Changing the Game

Want to be sure your IT company starts the new year off strong? Discover the 2021 technology trends that are shaping the market now and will continue to do so.   

Although the world is slowly becoming more stable, the events of 2020 will no doubt have a lasting impact. The economy never forgets its wounds. And as a result, businesses fear the challenges ahead, wondering how to accommodate and serve their customers who look entirely different than they did before the pandemic. 

Going backward is not an option, unfortunately, especially in the fast-moving IT industry. This “new normal” has forced the technology industry to morph into something a little different than it has known before. If you’re part of an IT company weathering this storm, creativity and optimism will be necessary to stay on top of the shifting market so you can continue to serve clients in their time of need.

So, how can IT companies survive and thrive in 2021 and beyond? 

Let’s talk about the 2021 technology trends that can help you beat the odds and continue to grow in the coming months and years…

2021 Technology Trends: What IT Companies Should Keep in Mind

The New Year has started, and we’re all looking forward to a fresh start. One of the top things you should consider as you step into 2021 is making your website stand out. Trends never stay the same for long, and this is especially true on the internet. As you move forward in your business goals, it’s time to take a peek at the latest website design trends that will keep you impressing and delighting your customers all year!

Creating an Effective Website 
The most important aspect of creating a website that works is keeping the user experience at the top of your mind. Statistics show that 38% of people leave a website if they find the design unattractive, while around 66% of people prefer a beautifully designed website to a plain one. Creating a design that attracts is essential to keeping your audience’s attention. 

Of course, appearance isn’t everything. Customers also need information. 64% of customers would prefer a piece of contact information to be on the home page of a website, while 86% want services and products listed on the home page as well. However, while customers want more information, they certainly don’t want to be bombarded (or they’re likely to leave your site feeling overwhelmed with too much information). 

Here are few key tips for creating an effective design:

Latest Website Design Trends: What’s Trending for 2021

The chaos of 2020 has largely been left behind, and now you need to strategize about the new year. Although 2020 was not a typical year, it provided us with some information that will help inform this year’s decisions. Probably the greatest lesson was how the influence of social media has increased during the pandemic. Developing a social media strategy has changed as the audience has increased and, as always in business, you need to adapt or risk falling behind your competitors.

Social media marketing requires a new, more agile outlook to work effectively. The landscape of social media is ever shifting, and marketers must shift with current trends to stay relevant. But although the medium has changed, the questions that drive a marketing strategy have not.

For example… 

How do you keep your target demographic engaged in your product? 
How do you market appropriate content in such a polarized political climate? 
How you answer these questions will greatly influence how successful you’ll be.

Social media is the new marketing frontier. Half of the world’s population is on social media, so you need to work on developing a social media strategy that gives you an advantage over your competitors. Social media can be used not just for marketing but for attracting new customers, creating brand awareness, and increasing sales. However, developing the right social media strategy can be tough without guidelines to help you navigate the waters.

5 Tips for Developing a Social Media Strategy in 2021

Apple has started rolling out iOS user privacy changes that will affect how advertisers and businesses get and process conversion events data. Advertisers expect to face several challenges regarding monitoring consumer data, targeting, optimization, attribution, third-party placements, and app installs.

The full impact of these changes has yet to come to light. However, it helps to know what to expect and how to navigate around them.

If you target, report, and optimize ads using Facebook business tools, you need to read this article.

What Are the Changes?

How to Prepare for the iOS Privacy Update: Verify Domain on Facebook and More

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