This week's guest is Nick Wheeler, co-founder of the iconic Jermyn Street shirt brand, Charles Tyrwhitt. Nick's thoughts are if you want to be taken seriously, you need to look the part - and he's been enabling people to do that since setting up the company in 1986.

In this conversation, Nick describes the lessons he's learned from coming back from bankruptcy (twice) to establish a fashion house whose lines are desired around the world - and why he believes running your own business is like having an additional child in the family.

Nick Wheeler - The business of looking good

Great guests, strong opinions and fascinating talk on all things Virgin - from business to pleasure. Screw it, let's chew on it. Dominic Frisby is host. Don't forget to subscribe.

More on Dominic here: https://www.virgin.com/author/dominic-frisby