5 years of virtual umbrella. We talk about starting the company, go off on a tangent and think about our proudest moments.

5 Years of Virtual Umbrella

360 video is an engaging way for users to consume media, so many platforms such as YouTube and Facebook have natively integrated 360 video support — including tools such as ‘spotlight’.

Other platforms, like Twitter and Instagram, have not yet adopted native 360 video functionality, so we’ve found a workaround with allows you to still tell your story, taking traits from Facebook’s spotlight tool, and using some basic video editing skills.

Virtual Library

How to promote 360 video on Instagram

In life, only a few things are inevitable. Death. Taxes. And memes. They’re everywhere nowadays — from Reddit forums and tweets to ad campaigns and billboards. Even the idea of corporates using memes and slang to appeal to young people has, itself, been memed. So it should come as a surprise to absolutely no-one that virtual reality has its fair share of meme content too.

Memes before dreams? What’s up with the internet’s response to virtual reality?

Anonymous is a 360 narrative film that I created during 2019. Due to events being cancelled I have decided to pause the UK tour of the film and upload my talk onto YouTube. That way those who missed it can see it and for more people across the UK can hear about the film.

Turning Grief into a Creative Project: Anonymous 360 Film

The future of work; isn’t it now?
In times of difficulty, stress or constraints we look to innovate.
The “Future of work” topic has popped up in a lot of technology and innovation discussions over the past couple of years. “How will we work more efficiently, how will it be designed for productivity and deep diving into an idea of what our future of work could look like”

Future of Work: 2020

According to a recent report from Lexology, Q1 2020 saw over 2500 patents issued worldwide related to AR/VR technologies¹. 

While patents are by no means indicative of finalised designs for upcoming XR products, they can give us a lot of hints about what direction the industry might be headed in.
Here are just a few of the most intriguing we've seen so far:

XR Patents to Watch from Q1 2020

At Virtual Umbrella, our mission is simple; to help businesses tap into the commercial and creative potential of immersive technology. Through our knowledge and our hands on approach we can help you when it comes to Marketing, Consultancy and events.

Virtual Umbrella

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