In 2020, Puma generated a global revenue of roughly 5.23 billion euros and its eCommerce business increased strongly by more than 60%. Shreya Sachdev, the head of marketing at Puma India, joins us on The Retail Podcast by Vue.ai to tell us the story of its rise to fame. She talks about the brand’s truly disruptive data-led and digital approaches that have helped them get ahead of their competitors.

Puma Is Leveraging Tech For Seamless Customer Experience. How?

Conversations with CEOs, CTOs, investors, heads of product, heads of innovation, merchandisers, buyers and all the other people that are shaping up the billion-dollar retail industry. We explore the state of the retail industry today, the potential for personalisation on a scale, AI’s role in the future of retail, and more. We’ve spoken to some amazing change-makers from thredUp, Milaner, Ashley Stewart, Macy’s, Nasty Gal, USPL, Yoga Club, Tata Cliq, Mercado Libre and will continue to feature leaders in this series. 

Subscribe to our podcast to understand how these decision-makers are influencing worldwide fashion retail!