*******
The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. 
*******
Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. 
*******
LW Links
LW URL: https://lorenweisman.com/
Loren’s IMDb: https://imdb.com/name/nm11794652/ 
Loren's Author Page: https://amazon.com/author/lorenweisman
Loren's NewsWire Page: https://Send2Press.com/wire/profile/loren-weisman/
*******
Brand Messaging Podcast WWROK Links
Podcast Info: http://brandmessagingpodcast.com/
Twitter: https://twitter.com/waitwhatreallyO
Instagram: https://instagram.com/brandmessagingpodcast/
Facebook: https://facebook.com/brandmessagingpodcast/
Google: https://brand-messaging-podcast.business.site/
Podcast IMDb: https://imdb.com/title/tt12847210/
Pandora: https://pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 
*******
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC. 
Copyright 2016  eMbloh Music (ASCAP)/ Cienzo Music (BMI).  
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) 
http://rkvc.net/
*******
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro”  by Doug Hinrichs. 
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
http://doughinrichs.com/
*******

Brand Messaging Podcast

Fish Stewarding Group and FSG Messaging and Optics explained

Authenticity of a candidate and the politics of authority.

Music Business ghost drumming

Wait What Really OK

Brand Messaging Podcast Trailer for Wait What Really OK

Coaching with accountability and finding honorable coaches is S7.E8.#121. Of the brand messaging podcast; Wait What Really OK.

All too often, an excited individual might be attracted to the hype, the promises and the flash that is presented in the promotion of a certain coach, but then find out all too late that the substance, the accountability and the experience is missing.

Consider taking the time to vet, double check and practice the due diligence before taking that step to pay someone that is not authority and does not have the ability to help you, your business or your vision. 

Discussed here are some of the elements to look for as well as what to look out and avoid. 

To the legitimate and honorable coaches, keep in mind that many out there have had the bad experiences with coaches that were less than experienced. Showcase your authenticity, experience and authority in writing and in an agreement over just the marketing and hype that is used to sell. Share pieces online and off that highlight your knowledge over only marketing and promoting yourself. 

When you take the time and put in the effort to vet and double check, while at the same time, showcase your detail and professionalism, you set a better standard and a better foundation to work from. While also attracting the right type of client to coach. 

When everyone is on the same page, has a clear understanding of expectations and responsibilities, the best outcomes can occur. Consider stepping away from the big promises, guarantees and claims if they are not backed up on paper. Lastly, look past the hype and seek the substance before subscribing to a coach and their direction. This is some of the best protection for you, your business or venture.
*******
The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. 
*******
Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. 
*******
Fish Stewarding Group & FSG Messaging and Optics
(Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
wb: https://fishstewarding.com/
Em: brandmessagingstrategist@gmail.com
*******
Loren Weisman Links
Web: https://lorenweisman.com/
IMDb: https://imdb.me/lorenweisman/
Google Business: https://brand-messaging-strategist.business.site
*******
The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn and other locations. 
******* 
Brand Messaging Podcast WWROK Links
Podcast Info Page: http://brandmessagingpodcast.com/
Twitter Page: https://twitter.com/waitwhatreallyO
Podcast IMDb Page: https://imdb.com/title/tt12847210/
*******
Brand Messaging Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
http://rkvc.net/
*******
Brand Messaging Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI). 
http://doughinrichs.com/
*******

Coaching with accountability and finding honorable coaches

Digging into the ideas of standing out as an authentic host or showcases yourself as an authentic guest can make for better shows, better engagement and better conversations. Especially in this new sea of some hosts just trying to get everyone they can on their show, while some guests with or without authority, spamming to get on every show they can. 

Podcast guest soliciting and podcast host booking tactics is S7.E9.#122 from the brand messaging podcast; Wait What Really OK. 

These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast. 

According to data compiled from PodcastHosting.Org, there are over one million podcasts out there with over 29 million episodes to date as of September 2020. 

In turn, you have a lot of podcasters that are chasing guests and a lot of guests that are chasing podcasters. One of the key problems that plagues both sides is that both forget that this is such a large market. And in those solicitations, they often sound very template like and very impersonal. Add in the issues of ego and arrogance as both guests and hosts will present less than accurate information about their shows or their authority and you run into more issues. 

This is a topic that could be a series, but the main points covered include bringing authenticity to your ask, taking away the impersonal and creating a greater sense of authenticity and coming right to the point and asking what are you doing with your show?

In the end, are you being true to yourself, the show you are trying to get on and the topics that are being discussed? Or are you only trying to get on another show to self-promote and market yourself? With so much of that happening so often, hosts are beginning to wise up to the false hype. The same goes for the guests that are learning they don’t need to be on every show and are not buying in to the hype coming from the other direction. 

Yes, there is great reach in podcasts but it can also do damage as well. Whether as a host or a guest, bring the authenticity of you to the table and table the crazy overly hype, impersonal and spammy approaches that way to many others use.

Podcast guest soliciting and podcast host booking tactics. S7.E9.#122 

*******
The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. 
*******
Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. 
*******
Fish Stewarding Group & FSG Messaging and Optics
(Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
wb: https://fishstewarding.com/
Em: brandmessagingstrategist@gmail.com
*******
Loren Weisman Links
Web: https://lorenweisman.com/
IMDb: https://imdb.me/lorenweisman/
*******
The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn and other locations. 
******* 
Brand Messaging Podcast WWROK Links
Podcast Info Page: http://brandmessagingpodcast.com/
Podcast IMDb Page: https://imdb.com/title/tt12847210/
*******
Brand Messaging Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
http://rkvc.net/
*******
Brand Messaging Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI). 
http://doughinrichs.com/
*******
Podcast guest soliciting and podcast host booking tactics.

Podcast guest soliciting

A great deal of networking has reduced in authenticity while being amplified in the popularity and number count of making as many contacts as possible over making the right type of connections. 

Authentic messaging introductions and impression perceptions is topic for S7 E10 #123 of Wait What Really OK.

Creating an authentic connection with a new contact these days seems more challenging than ever. With so many rushing to reach so many as fast as possible and find out as quickly as possible whether or not this person will be of benefit, there is a loss of the integrity, authenticity and authority in messaging introductions. Slowing down the need for numbers and making an effort to see them as people and not numbers is one of many simple steps that can allow for better engagement.

This goes for the cold contact you meet on the street, down to the networking groups that seem to be everywhere. 

Every day, there is a new networking group, whether online or offline promises to introduce you to the greatest people and make the greatest connections and bring you the most sales. If this was true, why are there so many groups out there and why are so many people part of dozens of these groups?

Taking a step back to look at how you are connection, communicating and especially listening is key. When you consider the oversaturation of the me movement to make a contact that will convert and shift to creating an initial authentic conversation to look for a better connection, the difference can be felt. 

It might make for less business cards collected, less hands shaken and less people introduced to, but in turn, you might just create a foundation of connection with those that you really should be connected with over a mass list of people that you hype yourself in front of with hopes of sales.

"Instead of trying to shake 20 hands, get 30 business cards and add 40 people to your LinkedIn, consider taking the time with authentic introductions and conversations that are grounded in connection over racing to see how quickly they can find a new conversion or sale." 

Change the narrative of networking by creating conversations to engage authentically over just racing to a finish line to collect names and trying to build up as much popularity to be seen by as many people as possible.

Authentic messaging introductions and impression perceptions is S7 E10 #123 of Wait What Really OK.

*******
The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. 
*******
Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. 
*******
Fish Stewarding Group & FSG Messaging and Optics
(Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
wb: https://fishstewarding.com/
Em: brandmessagingstrategist@gmail.com
*******
Loren Weisman Links
Web: https://lorenweisman.com/
IMDb: https://imdb.me/lorenweisman/
Messaging Matters IMDb: https://imdb.com/title/tt13170564/
Wait What Really OK IMDb: https://imdb.com/title/tt12847210/
Instead of that consider this! IMDb: https://imdb.com/title/tt13192516/
*******
The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Radio.com Google Podcasts, Stitcher, TuneIn and other locations. 
******* 
Brand Messaging Podcast WWROK Links
Podcast Info Page: http://brandmessagingpodcast.com/
Podcast IMDb Page: https://imdb.com/title/tt12847210/
*******
Brand Messaging Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
http://rkvc.net/
*******
Brand Messaging Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI). 
http://doughinrichs.com/
*******
Authentic messaging introductions and impression perceptions.

Authentic messaging introductions and impression perceptions

Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.

By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many of us are focused on our intention but we miss the mark when it comes to the perception of that messaging. 

It is not about creating a narrative that everyone will understand, because that is impossible. Still, to adjust a narrative to consider the comparative, competitive, compliant, connotation as well as the oversaturated, and over used words, we can dial in something that can reach more. 

So, in short, messaging that is practically perfect in every way when it comes to perception, but by no means, everyone. It will neglect some, but worlds less. 

“By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding.  It won’t be perfect, but it can be practically perfect for you.” 

Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.
*******
The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. 
*******
Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. 
*******
Fish Stewarding Group & FSG Messaging and Optics
wb: https://fishstewarding.com/
Em: brandmessagingstrategist@gmail.com
*******
Loren Weisman Links
Web: https://lorenweisman.com/
IMDb: https://imdb.me/lorenweisman/
Wait What Really OK IMDb: https://imdb.com/title/tt12847210/
*******
The Brand Messaging Podcast Wait What Really OK is available on most sites, stations and apps where you may like to listen to podcasts.
******* 
Podcast Links
Podcast Info Page: http://brandmessagingpodcast.com/
Podcast IMDb Page: https://imdb.com/title/tt12847210/
*******
Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
http://rkvc.net/
*******
Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI). 
http://doughinrichs.com/
*******
Mary Poppins Messaging and Practically Perfect Perceptions.

Mary Poppins Messaging and Practically Perfect Perceptions

The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. 
*******
Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. 
*******
LW Links
LW URL: https://lorenweisman.com/
Loren’s IMDb: https://imdb.com/name/nm11794652/ 
Loren's Author Page: https://amazon.com/author/lorenweisman
Loren's NewsWire Page: https://Send2Press.com/wire/profile/loren-weisman/
*******
Brand Messaging Podcast WWROK Links
Podcast Info: http://brandmessagingpodcast.com/
Twitter: https://twitter.com/waitwhatreallyO
Instagram: https://instagram.com/brandmessagingpodcast/
Facebook: https://facebook.com/brandmessagingpodcast/
Google: https://brand-messaging-podcast.business.site/
Podcast IMDb: https://imdb.com/title/tt12847210/
*******
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC. 
Copyright 2016  eMbloh Music (ASCAP)/ Cienzo Music (BMI).  
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) 
http://rkvc.net/
*******
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro”  by Doug Hinrichs. 
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
http://doughinrichs.com/
*******

Wait What Really Ok Brand Messaging Podcast