In this episode of Be EPIC, Matt is joined by Professor Molly Rapert of The University of Arkansas, Professor Anastasia Thyroff of Clemson University, and Sarah Grace, senior manager of customer insights and strategy at Walmart, to discuss their published article, “The Generous Consumer: Interpersonal Generosity and Pro-Social Dispositions as Antecedents to Cause-Related Purchase Intentions.” 

Their article focuses on purchase intentions and how factors such as social responsibility, empathetic concern, moral reasoning, and past helpfulness affect purchase intentions while taking into account the mediation effect of interpersonal generosity. 

Listen as the “dream team” explains how the idea for this article came about and how they were able to bring it to fruition.

Molly Rapert, Anastasia Thyroff and Sarah Grace Discuss their Published Article

Walton Productions presents: Be EPIC The Podcast featuring Dr. Matt Waller.  In each episode you will hear from guests that will inspire you to be epic.  As experts in their field, they will emphasize strategy, leadership, and entrepreneurship.  This programming will highlight innovation and cutting-edge information that will leave you wanting more.  Be sure to connect with Matt Waller on LinkedIn to join the conversation, access show notes and discover fantastic bonus content.

Molly Rapert, Anastasia Thyroff and Sarah Grace Discuss their Published Article

Walton Productions Be EPIC Podcast