Gen Z'ers have picked up on a shopping "trend" that is paving a new way of shopping for generations to come: shopping used/vintage/resale goods. Why shop resale? We looked to an expert for some answers. Anna is a Gen Z'er in New York City that has shopped used products for most her life – including furniture, clothing, household items, etc. Anna shares her story on how she entered the world of resale and why introducing used sections in stores may be beneficial for retailers in industries across the board. There is plenty of opportunity for retailers both online and in-store to expand their markets by tuning into the latest trends.

2:03 – Meet the Gen Z Shopper
3:22 – Resale Store vs. Buying New
5:26 – Trending Now: Vintage
7:57 – Why Shop Used?
10:35 – Tiktok's Influence
11:50 – C2C Resale
15:17 – In-Store or Online?
18:06 – It's Just the Beginning

Anna Carlsson: Is Resale the New Retail? Ask Gen Z

Do you ever really think about where the products you consume come from? For example, what does it actually take to source, make, and package the tub of butter you pulled from your fridge this morning? Have you thought about the farm, the farmers, the soil, or the agricultural practices that went into that single tub of butter? Probably not. Enter WDCast guest, Julie DiNatale. Julie is the Commercial and Strategic Partnerships Leader for Truterra, the sustainability business of Land O’Lakes, Inc., one of America’s largest farmer-owned cooperatives. Truterra collaborates with forward-thinking farmers, value chain companies, conservation organizations, and ag retailers to help better deliver the future of on-farm sustainability. In this episode, Julie and Lee Peterson, EVP Thought Leadership at WD Partners, dive into obstacles farmers are facing, what Truterra is doing to support on-farm sustainability, and what it’s like to work with the USDA.

2:33 – Land O’ Lakes is More Than Just Butter
3:53 – 3 Obstacles for Farmers
6:50 – Process, People, Education
10:42 – What Are Cover Crops?
13:00 – Revolutionizing Practices
16:20 – Being Part of a Cooperative
19:59 – The Sustainability Movement
23:26 – Producing Crops Becomes Natural
25:22 – Working With the USDA
31:11– Julie’s Hobbies

Julie DiNatale, Commercial and Strategic Partnerships Leader for Truterra

Specialty Retail is at a crossroads and a new brand is paving the way for innovation. Jamie Schisler, Chief Comfort Officer of comfort clothing brand – UpWest, is welcomed on to WDCast to discuss the brand’s business model, growth plan, and a new approach to resale retail. The brand’s business model was set up for success from the beginning, with what Jamie refers to as having “all legs of the table.” Unknowingly, this prepared the brand for the soon approaching pandemic and the DTC online store began opening physical stores as COVID restrictions loosened, meeting the consumers where they were according to online sales. Alternatively, the brand’s promise of comfort anticipated consumers’ needs in a time it was craved the most. Learn more about how UpWest is manifesting comfort for consumers and its other creative ventures.

1:34 – Meet the Specialty Retail Veteran
3:44 – Starting a New Brand
6:49 – From FOMO to JOMO
9:32 – A Brand Focused on Wellness
11:00 – From Online to In-store
13:36 – The Growth Plan
16:59 – SoHo + Scrap NYC
19:11 – Solving the Circularity Problem
23:15 – What About Malls?
28:03 – Lee’s Lightning Round

Jamie Schisler, Chief Comfort Officer at UpWest: From Comfort Online to Comfort IRL

DIY assembly furniture, Swedish meatballs, enviable showrooms, & ball pits in Småland… sound familiar? Yes, we are talking about the iconic Home Furnishing store, IKEA. And to make you adore them even more we spoke with Seana Strawn, Head of Home Furnishing Identity & Retail Design, on IKEA‘s quest towards a sustainable planet. Seana comes with 23 years of experience in the home furnishing industry, and she shares her passion for how the brand is embracing climate change as an opportunity and big responsibility. One of the ways IKEA is taking action is through their Circularity Hubs designed for refurbished items only. Listen to the episode to learn more about IKEA’s sustainability efforts, customer-centric practices, and their 5 principles of home furnishing identity.

1:20 – Meet Seana
2:47 – A Back Story on IKEA
5:04 – Test & Learn Approach
7:50 – It’s About the People
10:19 – IKEA’s Target Customer
11:14 – Let’s Talk Sustainability
16:19 – A New Circularity Hub
22:57 – What’s Next?
24:41 – Big vs. Small IKEA Stores
27:08 – Home Furnishing Identity
28:20 – The Personal Side of Seana

Seana Strawn, Head of Home Furnishing Identity & Retail Design at IKEA: Big Store, Bigger Ideas

Let’s give a standing ovation for… Ovation! 😉 All puns aside, Zack Oates and his start-up company have made great strides in the realm of restaurants and the guest experience through their development of a simple and frictionless 2 question survey. Ovation allows restaurants to easily resolve guest concerns in real-time, get more 5-star reviews, and discover insights to improve & drive revenue, making it the #1 guest feedback company in the United States. Zack’s passion for restaurants and love for meeting people have helped craft his success story. Zack being a podcast host himself lends itself to an entertaining and banter-filled episode alongside Lee. Together, they cover the origin story of Ovation, consumer research on guest feedback, a book Zack wrote on dating, and much more. You can explore more on Ovation by visiting: https://ovationup.com/

1:24 – Meet Zack
3:42 – The 2 Question Survey
6:38 – Simple & Frictionless
10:54 – A Humble Brag
13:57 – The Importance of Feeling Important
17:38 – Dating Never Works Until It Does
20:11 – Restaurants & Delivery
24:50 – Restored Faith in Humanity
27:40 – Lee’s Lightning Round

Zack Oates, Founder and CEO at Ovation: A Frictionless Feedback Survey

Disruption is the name of the game these days and it appears that no business or industry is safe. From consumers shifting demands, new competitors popping up on the daily and those tiny computers in our pocket giving us 24/7 access to all our hearts’ desires…times they are a-changing. Join Lee Peterson, retail veteran and consumer expert, as he discusses super relevant business topics with equally relevant and interesting guests. This biweekly podcast is brought to you by WD Partners, innovation at scale.

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