Each year WDS releases its 10 industry trends. Now in its fourth year ‘the predictors’ seek to provide comment on trends that will be pertinent and relevant in the coming 12 months. From an excellent track record, will their predictions stack up? Tim Deluca-Smith has nailed his colors to the mast and is joined by a panel not always in full agreement.
Over 2 episodes, each covering 5 of the listed topics the team will shine a light on the comebacks, the competition, the keypads and the consumer from a wireless perspective.

WDS Wireless Trends 2013

So the apostles, have been postulating over the 'Apostle Model' and stressing over the 'Stress Tests', to discuss the outcomes of the WDS Mobile Loyalty Audit for 2013; its implications for NPS and CSAT; and for operators in today's hype-competitive market.

Are you a loyalist, a mercenary, a defector, or a captive? Whatever your level of satisfaction, this can easily be impacted by poor network, security breaches or billing issues, but dive deeper and there are a few more myths to be busted.

The assumptions and the judgements present in many reports today often over-estimate loyalty and mistakenly determine the validity of people's sentiment. In a podcast that looks to discover more about the emotional drivers to switching from your operator and why they need to be better understood.

We must remind listeners that no harm came to the members of the panel whilst the 'stressing' was taking place. Although Rufus suffered slight bruising.

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