Trade show booths typically follow a set of criteria: they have an architecturally eye-catching style,  bold signage,  a lounge or meeting space, and they are stocked with knowledgeable, outgoing staff. But on trade show floors, where these traditional booths are a dime a dozen, exhibitors are looking for ways to stand out. They’re subtracting from the criteria. In some cases, following no criteria at all. 

Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: the anti-booth.

If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners.
Find us on cramer.com and on Twitter with the handle @WeAreCramer.

From the studios of Cramer, thank you for joining us.

We’re already working on Episode 11.​

Episode 10 l The Anti-booth at Tradeshows

Marketers are cherry-picking event attendees through an application process. It's all about getting the "right" people to your event. 

Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: applying to attend events.

If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners.
Find us on cramer.com and on Twitter with the handle @WeAreCramer.

From the studios of Cramer, thank you for joining us.

We’re already working on Episode 12.​

Episode 11 l Applying to Attend Events

Event marketers are casting their ideal crowd to form lines outside their events and simulate word-of-mouth buzz.

Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: crowdcasting.

If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners.
Find us on cramer.com and on Twitter with the handle @WeAreCramer.

From the studios of Cramer, thank you for joining us.

We’re already working on Episode 13.​

Episode 12 l Crowdcasting

Driven by the boom of the experiential learning movement, meetings and events are placing increasing emphasis on providing immersive education opportunities via on-site activations​ to boost engagement and ensure attendees are connecting with brand messages on higher levels than ever before.

What is experiential learning and how does it work in an event environment? It may seem obvious that a lot of people learn better by doing, but it's actually more complex than that.​ To dig deeper into this topic we spoke with Learning Seeds Founder and Chief Learning Officer, Erica Key.

For the full story, visit: https://cramer.com/story/experiential-learning/

Experiential Learning and Events - A Conversation with Learning Seeds' Erica Key

VR “venues” are expected to transform the group VR experience by allowing users to interact with each other within a virtual setting.

Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: virtual venues.

If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners.
Find us on cramer.com and on Twitter with the handle @WeAreCramer.

From the studios of Cramer, thank you for joining us.

We’re already working on Episode 14.

Episode 13 l Virtual Venues

[Rebroadcast]

Recently Brent Turner, SVP of Solutions at Cramer, joined Emarsys' Marketer + Machine podcast to talk about the role that events — interactive, emotional, active events —  play in a digital marketing approach.

Join Brent and host Lindsay Tjepkema as they discuss why experiential marketing matters.

If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners.
Find us on cramer.com and on Twitter with the handle @WeAreCramer.

From the studios of Cramer, thank you for joining us.

We’re already working on Episode 15.

Catalyst Podcast

Episode 14 l Why Experiential Marketing Matters

New uses for blockchain technology—beyond currency—are emerging and will benefit event operations and multiple industries should it become widely adopted. Blockchain technology is expected to safeguard and streamline events and the attendee experience.

How?

Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: blockchaining.

If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners.
Find us on cramer.com and on Twitter with the handle @WeAreCramer.

From the studios of Cramer, thank you for joining us.

We’re already working on Episode 16.

Cramer

Episode 15 l Blockchaining

When considering adding fuel to your experience, consider coffee as an event in and of itself, rather than a simple food and beverage add-on.

Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: coffee.

If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners.
Find us on cramer.com and on Twitter with the handle @WeAreCramer.

From the studios of Cramer, thank you for joining us.

We’re already working on Episode 17.

Episode 16 l Coffee

Matt McFadyen is a polar adventurer, long-distance ocean sailor, speaker, and consultant. He's walked to The North Pole three times and rowed the stretch of the Canadian Arctic's Northwest Passage. He's also the EVP of Client Experience and Lead Facilitator at The AIP Group, a leadership development company comprised of world-class adventurers that bring their bold-pursuits to ballrooms and boardrooms by way of adventure-simulations and workshops. 

In this interview, we learn about the concept of adventure-based immersive learning and the power of emotionally charged choose-your-own-adventure decision-making inside of skill development experiences. 

For more on this topic and the full episode transcript, visit: https://cramer.com/adventure-based-immersive-learning

How Global Brands Are Building Leadership Teams with Adventure-Based Immersive Learning

It's a modern-age dilemma. Technology enhances many aspects of events, but it can also get in the way of meaningful face-to-face connections. That's why event organizers and attendees are starting to eliminate tech altogether. 

Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: tech-less events.

If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners.
Find us on cramer.com and on Twitter with the handle @WeAreCramer.

From the studios of Cramer, thank you for joining us.

We’re already working on Episode 18.

Episode 17 l Tech-Less Events

Conversations are replacing presentations at events.

Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: Panel 2.0

If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners.
Find us on cramer.com and on Twitter with the handle @WeAreCramer.

From the studios of Cramer, thank you for joining us.

We’re already working on Episode 19.

Episode 18 l Panel 2.0 Crowdcasting

Pivot Points with Cramer is an events and content marketing podcast for real talk, with real people. 
 
Pull up a stool, grab a cold brew, and hear from today’s most innovative leaders in business, marketing, and live events — from Cramer’s very own studio.

Cramer

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