In this week’s episode we’re diving deep into one of the news exciting features of Instagram. You’ve probably heard of Reels and seen plenty of them, but have you created one yourself? I’m talking to Lauren McGlade of @nelson.the.pup about everything you need to know about Instagram Reels for your pet business or pupfluencer account. She shares content ideas, trending song suggestions, as well as tips and tricks to get the most views on your videos.

130 | Everything You Need to Know about Instagram Reels for your Pet Business

In this solo episode, I'm sharing some tips for how to market your pet products and services on Instagram. These four tips will help you optimize your profile and content to increase conversions, get more customers to interact with your posts, and ultimately promote your products to get more sells. The rest of the shownotes can be found at

131 | How to Market your Pet Products on Instagram

In today’s episode, I’m talking to Veronica Guzik of Pupcycle. Veronica curates sustainable dog toys and supports local animal rescues and efforts to keep the earth an awesome, green place to live. In this conversation, she shares advice on how to get the most out of your dog’s toys so you throw away less, and she also gives some great ideas for low-to-zero cost ideas to make your pet business more eco-friendly. The rest of the shownotes can be found at

132 | Sustainability Hacks for Your Pet Business with Veronica Guznik

In this episode, I’m talking with Paige Nadeau about her cat blog Live Long and Pawspurr. This year she’s learned a ton about SEO, grown her blog to over 50,000 pageviews per month and been accepted to Mediavine. She shares some of her favorite resources for learning about search engine optimization, which has been the key to her blog growth this year. We also talk about her Pinterest strategies that drive about 50% of her website’s traffic. The rest of the shownotes can be found at

133 | Growing Your Pet Blog Traffic with Paige Nadeau

In this episode, I’m talking to a young entrepreneur who is passionate about dog training, rescues and her Etsy shop. Victoria Harmon is just 18 years old and she’s already making an impact in the lives of pets and their people. In our conversation, she gives great tips to get to your first 100 sales in your online shop, how to encourage reviews and work with influencers for original photographs and market research. Victoria also shares suggestions on how to get involved in your own local animal rescue. The rest of the shownotes can be found at

134 | Hit your first 100 Sales on Etsy with Victoria Harmon

Meet cool, creative women entrepreneurs who are inspired by their dogs to create successful businesses. Tori Mistick, the dog mom behind award winning blog Wear Wag Repeat is talking to dog moms across North America who are inspired by the joy, fun and pure love that their dogs bring to their lives. These women have named their companies after their pups, created products to help them, and even raised money to help other pets in need. If working alongside your dog is your dream, then you will love this podcast!

Wear Wag Repeat Podcast