Join us for our upcoming live audio stream with Nish Nadaraja, #6 employee at Yelp who served as Marketing and Brand Director for 5+ years, and the mastermind behind Yelp's Community  and Elite Squad programs.  In this second installment of Weave's live series, we'll cover how to leverage a community of passionate users to help build a brand.

Nish will discuss how he created the Elite Squad program, obstacles he faced internally/externally, how he measured success and what made the program such a success. He'll also share why he thinks more startups should be leveraging their passionate users to help drive organic growth and share a template on how to do so. 

Weave Series #2 (July2015): How to Build a Community of Passionate Users, Yelp Case Study

If you need a personal favor from a friend or business contact right this moment, do you have at least 30 people you can call? Don't worry, most people don't and the reason is simple - no one does a great job managing relationships, especially professional ones.

In this third installment of Weave's podcast, we'll talk to Patrick Ewers about network relationship management (NRM) which shouldn't be confused with customer relationship management (CRM). Patrick's ability to successfully manage relationships has contributed to his own success: first, propelling LinkedIn's growth as Director of Lead Generation in 2005 and second, helping build his life-coaching consulting business, Mindmaven. Join us as we talk about the importance of mindshare and how to use it to create new opportunities.

Weave Series #3 (August2015): CRM, You're Doing It Wrong!

As the world's population increases, finding a way to scale food production sustainably is becoming more difficult. In 2013, the United Nations Food and Agriculture Organization published a report touting insects as the sustainable food source of the future. Many forward-thinking startups like Bitty Foods agree and are hoping to change the world one insect at a time.

In this fourth installment of Weave's podcast, we'll talk to the Co-Founder of Bitty Foods, Leslie Ziegler, about her cricket flour startup and food sustainability. We'll discuss how she came up with the idea, startup challenges in the consumer packaged goods (CPG) business and how to build a strong/recognizable brand.  

jeffrey@weave.in