We started this podcast because we want to challenge the marketing status quo and help business owners and marketers think past blueprints, “secrets” and 10-steps to the ways that they can really use web, search and social marketing to move their businesses forward.

In This Episode We Talk About

- How we got started.
- Why we decided to jump into the podcasting waters.
- What that means for you and what you can expect to learn and hear.
- And how you really know when you’re creating content that works.

We also thank a few amazing and special people who helped us along the way.

Ryan Hanley, Shut Your Big Fat Face!

A Lot Of People Tell Me That B2B Marketing Is Hard.

Harder than B2C, anyway, where a little bit of marketing savvy can sell empty plastic jars to consumers and call it “Florida sunshine”. (True)
Consumers may buy just about anything but businesses, well, they’re looking at the bottom line. Is this product or service going to make me money/save me money/improve my business?
Another thing I often hear is that people don’t know how to market their B2B service because, “It’s boring.”
Or nobody cares.
Or, “What am I supposed to say about shipping and logistics or cloud services or logo design?”
These people put out monotonous email newsletters and blogs full of jargon-y industry news and think that somehow this will inspire someone to care.
Today I’d like to introduce you to someone who is going to change your B2B marketing, so set aside your preconceived notions of what business people “want” to hear and what “sounds” professional and get ready for a different way of thinking.

Here’s Why Hello Kitty Is Your Biggest B2B Marketing Ally

You’ve probably heard the phrase, “The money is in the list.” But if you still think email marketing is dead and you’re both disappointed and confounded by low open rates (or worse, you don’t know what you open rate is) then today’s podcast episode will set you straight.
We talk with Mike Brooks of Nuclear Chowder Marketing about how to write an email that people will open and read.

Web.Search.Social