A podcast for music artists, record labels, start-ups, and industry professionals. Hosted by Andrew Apanov, the founder of the Dotted Music marketing agency and WeSpin.co musicians community. On each episode, the world's smartest representatives of the music business share tactics and strategies you can use to grow your own music brand. Subscribe at http://musicgrowthtalks.com and access the Secret Music Growth Talks Feed at https://www.patreon.com/andrewapanov

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Music Growth Talks

From the IM@GINE album http://www.northofnine.com
Track Artwork by Jerami Goodwin

Atlanta born artist, Jerami Goodwin, has been living and working in New York City for the past seven years. With no formal art school or training, he immersed himself in the downtown art scene, and while assisting other young contemporaries, began to create his own work. He has participated in multiple group exhibitions, and, in 2015, Howl Arts in NYC debuted Jerami’s first solo art show “Bowery Hieroglyphs”. Jerami works in different mediums, from tattoo to painting to sculpture and music. 

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Against All Odds

From the IM@GINE album http://www.northofnine.com
Track artwork by the NoN community

This artwork is a collage dedicated to North of Nine fans, for all their love and support these past couple of years. Im@gine was made possible thanks to you.

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Loving You

From the IM@GINE album http://www.northofnine.com
Track artwork by Jake Ede

Jack Ede is a pencil artist and tattoo apprentice from Sleaford, UK. Some of his latest influences include artists Kelvin Okafor, Michael Zafros and Ashley Oubre, for their photorealistic work. Ede specializes in realism, hyperrealism and photorealism, and for the three pieces he created for North of Nine, he drew most from his personal experiences. First, “The Man I Could Be” inspired him in terms of contrast and duality, and finding light in dark situations. Jack drew inspiration from young ‘puppy love’ for  “Loving You”; and finally, “Changes” reminded him of that the pains he’s endured in difficult situations are temporary and can be overcome with the right mindset.

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The Man I Could Be

From the IM@GINE album http://www.northofnine.com
Track artwork by David Donald Sutherland

David Donald Sutherland is an American visual artist based in Los Angeles, who is currently focusing on abstract expressionism. His works are part of the permanent collection at the Berloni Gallery in London, UK, and he also held a solo exhibit at the Castle Fitzjohns Gallery in New York City. For the artwork created in inspiration of North of Nine’s song “Applause”, Sutherland states: “To make any kind of art come alive, one simply needs to isolate the most basic part of oneself which is affected by whatever it is they are drawing from for inspiration and then deliver it through their own expression.”

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Applause

From the IM@GINE album http://www.northofnine.com

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One Step Up From The Bottom

Changes

From the IM@GINE album http://www.northofnine.com
The artwork by Dániel Taylor

Dániel Taylor (aka One Man Workshop) is a Hungarian graphic designer specialized in watercolor paintings and double exposures based in Budapest. Coming from an artistic family, Taylor’s influences include Dan LuVisi, Anthony Jones, and Agnes Cecile (Silvia Pelissero). For the art piece inspired by “Something Out of Nothing”, Taylor thought of childhood dreams. In this case, he chose a little boy dreaming of becoming an astronaut with a long path ahead of him, but one that also has endless possibilities. 

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Something Out Of Nothing

GLYPHIC - Tunnel Vision (FANU Lightless Revamp)

⏯ Go to http://dottedmusic.com/2020/podcast/mgt144-beatchain for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

Steve Jones is a musician and co-founder of Beatchain, an online music marketing platform that offers guidance and growth tools to up-and-coming musicians. Several years ago Steve became interested in creating a platform where his band could advertise their content without the help of a record label. This later turned into a bigger project that now helps other artists grow their careers online.

On this Music Growth Talks, Steve explains how a combination of music and tech backgrounds of its co-founders created a platform designed to be a one-stop-shop for an artist’s marketing needs. He goes over Beatchain’s features, from distribution and collecting all the artist’s online data in one spot, to advising artists on creating engaging content for their audience.

Here are some of the topics we covered with Steve in our conversation:

• Introduction to Beatchain and how it came to be.
• The tools and functionality of the platform.
• Simplification of online ads placement that grows your audience.
• How machine learning is used to track valuable ad performance.
• Steve explains how artists can create engaging content for their audience without spending much money.
• Creativity wins over big budgets.
• How both Facebook and Spotify are used for data collection. How artists are able to make the right career decision based on the information provided on the platform.
• The sign-up process.
• Upcoming features for managers.
• How email marketing is incorporated into the platform.
• Why artists need to view music as a business. The impact of social media on music today.
• Understanding the difference between entertainment and business social media accounts.

Music Growth Talk

MGT144: Meet Beatchain, a One-Stop Platform for Indie Artist’s Marketing Needs – Steve Jones

⏯ Go to http://dottedmusic.com/2020/podcast/mgt151-bas-grasmayer for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

Bas Grasmayer is a digital strategist who has held various roles in music & tech over the last decade, most recently as Product Director at IDAGIO, a music streaming service dedicated to classical music. He’s the founder of the MUSIC x TECH x FUTURE newsletter and the Music Tech Network community.

On this Music Growth Talks episode, Bas talked about one of his latest ventures, MUSIC x GREEN. Designed to “create more visibility for organisations and initiatives that make the music industry less impactful on the climate and ecology”, MUSIC x GREEN makes it easy to browse through various projects which can make music greener, without “greenwashing.”

Listen to the episode in full for the examples of how others make performing greener, and to see if moving from CDs to streaming has actually reduced music’s carbon footprint (it may not be what you expect).

We also encourage you to subscribe to Bas’ most recent MUSIC x CORONA newsletter, for daily updates “for the music business on the coronavirus,” at musicxcorona.com.

MGT151: How To Make Music Greener – Bas Grasmayer

⏯ Go to http://dottedmusic.com/2020/podcast/mgt152-muyinza for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

This week’s Music Growth Talks guest – an artist, songwriter and producer Muyinza – shows how he has been using his creativity to overcome hard times and succeed in business.

Muyinza’s family emigrated from Uganda to Canada in the mid-90s. After losing his mother to cancer in 2001, Muyinza and his family relocated to Boston, Massachusetts. Living in a dangerous neighborhood, Muyinza stayed home a lot to make music.

Starting to work at 13 years old to pay for studio time, eventually he would go to college for music, release two full-length albums, move to LA, and win multiple awards. In 2014, Muyinza established a successful online business, which enabled him to focus on making music full-time.

On this Music Growth Talks episode, Muyinza comments on what the creative community around him experiences during the current difficult times, and gives actionable tips on how you can create excellent content, engage with your fans, and grow your music career during the lockdown.

MGT152: Thriving as an Artist in the Face of Adversity – Muyinza

⏯ Go to http://dottedmusic.com/2020/podcast/mgt153-jonathan-stone for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

Jonathan Stone is a highly regarded music-publishing professional and co-founder of Rocket Songs. Jonathan’s career highlights include executive positions at ATV Music, MCA Music, Quincy Jones Productions (where he handled A&R for the likes of Michael Jackson, Patty Austin, and James Ingram), and Windswept Pacific Music Publishing, a company that published the works of Bruno Mars, Kings of Leon, Beyonce, The Spice Girls, Snow Patrol, and many more.

On this Music Growth Talks episode Jonathan explains how Rocket Songs works for music artists who are looking for original songs to record, and for songwriters who want to “sell” their songs to other creators.

Listen to the conversation in full for Jonathan’s insights on exclusive vs. non-exclusive rights, how A-list artists find songwriters, and what areas of the music publishing world you may want to educate yourself about before signing up for Rocket Songs.

MGT153: The Original Songs Marketplace – Jonathan Stone (Rocket Songs)

⏯ Go to http://dottedmusic.com/2020/podcast/mgt154-portnoy-brothers for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

The Portnoy Brothers (also known as PORTNOY) is an Israeli duo, Israel & Mendy, who recently released their new album called No Complaints. They successfully raised over $30,000 in an IndieGoGo campaign to fund the record.

On this Music Growth Talks episode, The Portnoy Brothers reveal which tactics were most impactful for their crowdfunding success, share how they almost launched the campaign on PledgeMusic (right before the company ceased their operations), and give content and networking tips.

Listen to the episode in full to also learn about their recent single, an anthem for musicians struggling with the digital reality called “Spotified.”

MGT154: On Raising 30k Through A Crowdfunding Campaign – The Portnoy Brothers

⏯ Go to http://dottedmusic.com/2020/podcast/mgt155-jason-davis for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

Jason Davis, described by The 700 Club as “a music mogul,” has been in the music industry for more than two decades as an award-winning songwriter, author, president of a record label, executive TV producer, and entertainment consultant. Davis has worked with numerous worldwide stars, including Boyz ll Men, Sugar Ray, P. Diddy, Alabama, Lonestar, Dolly Parton, among many others. He has secured record deals with CEOs of companies like Capitol Records, Sony, Interscope, Island / Def Jam, Epic, and more. 

Davis has also launched and runs several major companies, including One One 7, Radar Label Group (Jimmy Eat World, Plain White T's, Neon Trees, The Unlikely Candidates), Awaken Records (Austin French), and Care For Kids.

On this Music Growth Talks episode, Jason Davis talks about his approach to the development of up-and-coming artists, finding new talent (and why he only meets new artists in person), as well as what changed his whole approach to life and business—something he wrote two books about.

Listen to the episode in full to learn how they develop very particular artist skills at One One 7, and to hear Davis’ insights on what many people in the entertainment industries get wrong.

“The [artist’s] gift is always hidden, and it takes a lot of love and care to uncover it.” – Jason Davis

MGT155: Turning Artists Into Pearls – Jason Davis (One One 7)

A podcast for music artists, record labels, start-ups, and industry professionals. Hosted by Andrew Apanov, the founder of the Dotted Music (http://agency.dottedmusic.com) marketing agency and WeSpin.co musicians community. On each episode, the world's smartest representatives of the music business share tactics and strategies you can use to grow your own music brand. Become a patron at https://www.patreon.com/andrewapanov to access a secret feed with exclusive episodes.

MGT144: Meet Beatchain, a One-Stop Platform for Indie Artist’s Marketing Needs – Steve Jones

Music Growth Talks

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