I attended SyncSummit in Hollywood Sept. 8 and 9. Almost universally among panelists and attendees this royalty free model was viewed as a very bad development for composers.

It is royalty-free for the composer, because the library gets the royalties. It is day labor for composers.

Scandinavia has good social nets, but in the U.S. a composer may have little more than royalties to depend on in their old age.

I thought this was a good podcast, just the right length to keep it engaging. Interesting concept though, I like the idea tbh - you get royalties if a request comes in to use your music in a more major way. A one off payment and some usage could still be good for some that want to at least bolster their resume with 'my track featured here and here', which can only be a good thing right? I see this as a springboard really into bigger things though, rather than hoping that you get a licensing deal off the bat with somebody.

⏯ Go to wespin.co/wsr13 for the show notes and http://musicgrowthtalks.com to subscribe to the podcast.

Oscar Höglund is the CEO of Epidemic Sound, a sync licensing company with a special concept. In this We Spin Recipes interview, Oscar talks about what separates Epidemic Sound from other sync licensing companies, how the industry works, and what you can do to improve your chances of getting your songs licensed.

This We Spin Recipes episode was conducted by the Dotted Music editor Oscar Hjelmstedt at The Music Conference in Malmö, Sweden.

Some of the topics covered in the conversation:

• Reasons behind creating Epidemic Sound
• How the the sync licensing process works
• Epidemic Sound’s concept and how the company works
• The most important lesson that Oscar learnt from working with television
• How Epidemic Sound curates the music and pays the artists
• How the budget for the song requests is decided
• Oscar’s biggest challenge as a CEO
• What an artist can do to be more attractive for sync licensing companies
• Why the company’s called “Epidemic Sound”

NOTE: The podcast was renamed from WeSpin Recipes to Music Growth Talks.

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MGT13: Sync Licensing Insights From Epidemic Sound – Oscar Höglund

A podcast for music artists, record labels, start-ups, and industry professionals. Hosted by Andrew Apanov, the founder of the Dotted Music (http://agency.dottedmusic.com) marketing agency and WeSpin.co musicians community. On each episode, the world's smartest representatives of the music business share tactics and strategies you can use to grow your own music brand. Become a patron at https://www.patreon.com/andrewapanov to access a secret feed with exclusive episodes.

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