Once a month, we’re welcoming the beauty community to join the conversation about the role sustainability is playing towards shaping the future of beauty. Follow us as we speak with respected industry experts and learn about the purpose that drives them to strive for a more sustainable Personal Care industry.

Introducing: Purposeful Beauty™ - What's Your Purpose?

On our latest episode of 'Purposeful Beauty – What’s Your Purpose?' Christina speaks with Kimberly Shenk, Co-founder and CEO of Novi to uncover the importance of transparency in Personal Care and how brands can use it to better deliver more sustainable products to beauty consumers. We’re covering issues such as greenwashing and cleanwashing, how to address transparency throughout the entire supply chain, and how brands can navigate the crowded and confusing field of clean standards and policies. Listen to this episode to hear Kimberly’s expert insight on empowering data-driven product development and to learn more about how she and Novi are accelerating the shift to a more transparent chemical industry.

How can beauty brands differentiate themselves through transparency? With Novi

Hosted by Croda Personal Care. Once a month, we’re welcoming the beauty community to join the conversation about the role sustainability is playing towards shaping the future of beauty. Putting purpose behind our initiatives helps accelerate the evolution to a more sustainable future, and with Purposeful Beauty we are working to ensure that our actions have a positive impact on both people and the planet. Follow us as we speak with respected industry experts and learn about the purpose that drives them to strive for a more sustainable Personal Care industry. And we hope to challenge you all to find your own purpose – let’s work towards a beautiful, purpose-led future, together!

How can beauty brands differentiate themselves through transparency? With Novi

Purposeful Beauty™ - What's Your Purpose?

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