Today's episode is on new marketing and training platforms for multiple line agents. Lance Johnson is the co-founder of IA Trainers, (Insurance Agent Trainers). Learn more at MarkMiletello.com.  TRANSCRIPT Speaker 1 Where the Insurance Pros Meet, episode one. Lance Johnson If you could help someone get what they want, you're going to get what you want. Speaker 1 Where the Insurance Pros Meet is a podcast that brings the greatest talent in the world together. Managers, coaches, and producers. The very best experts the insurance and financial services industry has to offer. Get ready to change the way you do business to have your most successful year ever. Now, here's Mark Miletello, a top one percent producer, manager, and your host of Where the Insurance Pros Meet. Mark Miletello Welcome. I'm Mark Miletello. Today we're going to discuss new marketing and training platforms for multiple line agents. We have on the show with us co-founder of IA Trainers, that stands for Insurance Agent Trainers, and my partner in the development of the new dynamic training platform MarkMiletello.com. Welcome, Lance Johnson to the show. How are you? Lance Johnson Well, I'm doing great, Mark. Thanks a lot for having me. I appreciate you having me on board today. Mark Miletello Well, I'm excited to have you on board, and some of the things that I know you're going to share with us is really revolutionizing the industry. Lance, you know I'm a golfer, right? Lance Johnson That's correct. Mark Miletello There's nothing better than to walk up to the first t-box and right off the bat crush a drive down the middle of the fairway while everyone is looking and waiting. The rest of the game may not go so well, so while everyone is listening and waiting, I'd like to start the show the same way with valuable information that will just crush it. Lance, for our insurance and financial services listeners, can you give us a quick tip right off the first box? Lance Johnson Yeah, you know my first tip to anybody in business is it's all about getting people what they want, providing things to help people get what they want. The first rule of thumb I go by is if you can help someone get what they want, you're going to get what you want if that makes sense. Mark Miletello It absolutely does, and I totally agree with that. I'm excited to dive into this today to find out more about that. But first Lance, let's go to some industry news. Right now, the insurance industry is going through some crazy times. Training in the industry right now is news that auto insurance losses are climbing at an alarming rate. Many insurance companies have been caught off guard by this trend, some in a major way like I said, and consumers, of course, want to know why? For some time, auto insurance rates were trending consistently down, believe it or not, competition among other things. Since the great recession, since '08, '09 this trend has reversed. Rates again are on the rise; the reasons are there are more and more cars on the road. Those cars are driving much more annual mileage than before. There are higher medical costs, which always seems to be a factor, but also higher repair costs have been a major trend as well. Lance, I know you. You drive all over the state, and I know your commute. You drive a lot of miles, annually right? Lance Johnson Yeah, I do. I put the miles on because I love being on the field working with clients. Mark Miletello I know, and I think most of us if we look at the mileage we drive, and maybe you and I are just from a larger city, but I think people are driving more as the economy picks up. Also with the age of smart cars, the technology is supposed to be there to help with wrecks, right? Self-driving cars, things like that. What's going on here? It's really Lance, it's the other technologies that are causing more wrecks. Everything I guess cell phone related, navigation apps, texting, calls, et cetera. All this including those higher miles that are...

New Marketing and Training Platforms for Multiple Line Agents, Lance Johnson, Ep. 1

Where the Insurance Pros Meet is a podcast that brings the greatest talent in the world together. Managers, coaches, and producers. The very best experts the insurance and financial services industry has to offer. Get ready to change the way you do business to have your most successful year ever. Mark Miletello, a top one percent producer, manager, and is the host of "Where the Insurance Pros Meet."