Bob Kraut, the former CMO for Papa Johns and Arby's talks to us about his amazing career journey and how the digital age is able to help brands compete globally!

Episode 2 - Bob Kraut - CMO - Investor - Advisor

Mike Westgate from BRIGGO shares how they are deploying technology to disrupt the way consumers buy their coffee and what they have brewing during SXSW!

Episode 3 - Mike Westgate, VP of Marketing @ BRIGGO - The Connected Coffee Experience

Scott Neuman, the VP of Marketing at Calix shares his career journey and how his tenure at IBM, especially his time working as their CMO over Eastern & Central Europe helped make him a better marketer and leader!

Episode 4 - Scott Neuman - International Mindset

Jenny Rooney the Editor of the CMO Network at Forbes sits down to discuss her amazing career as one of the leading authorities of the CMO Community!  We also discussed how the role of the CMO is transforming, common challenges facing CMO’s, and how the CMO Network is helping to support the CMO community through the various programs they’ve developed like the Forbes CMO University Alumni Series and Forbes CMO Summit.  

 ABOUT JENNY ROONEY:
 A business journalist for 25 years, Jenny is editor of the CMO Network at Forbes, where she manages content and events critical to executive-level marketing decision-makers. She reports on industry trends, research and news; has interviewed hundreds of CEOs and CMOs as part of her ongoing Forbes CMO Video Interview Series; developed the Forbes CMO University Alumni Series, connecting marketing practitioners with marketing academics and students; launched Forbes CMO Next, an annual list of 50 game-changing CMOs; serves on the advisory team for the ANA's CMO Talent Challenge; oversees development of the Forbes 30 Under 30 in Marketing and Advertising list; and plays an integral role in the development of topics, content and programming for Forbes CMO Practice events throughout the year, particularly the annual, invitation-only Forbes CMO Summit. 

 She also serves as co-host of Wharton Business Radio’s “CMO Spotlight” show on SiriusXM.

Jenny was one of six Irish America Power Women inductees in 2018, and she was named one of the Top 20 Women in Marketing by Agency Spotter in 2017. 
 She is a member of the Leadership Council of the Media for Social Impact Summit; a member of the 2017 Midas Executive Jury; and a member of the CMO Outlook Advisory Board.

Experience includes editorial posts at premier business publications Advertising Age, Sales & Marketing Management, Business 2.0 and Chief Executive. A recipient of the Jesse H. Neal National Business Journalism Award, her areas of focus have included marketing, advertising and sales; leadership and management issues; digital and emerging media; and talent development. She serves as a guest speaker, panelist and moderator at industry events and has provided commentary for various media outlets. 

Jenny received a Master of Science degree in magazine journalism from Ohio University’s E.W. Scripps School of Journalism in 1994 and a Bachelor of Arts degree in English Literature/Creative Writing from Miami University in 1992.

The WHY MARKETING Podcast

Episode 5 - Jenny Rooney - The Key Traits of Leading CMO's

Each week I interview different marketing leaders, visionaries, and/or educators about how they got to become the marketing savant’s they are today.  Along the way, we'll explore their personal stories and the moment they realized they were meant to be a marketer, who their influences are, what it takes to be a great leader, advice they wish they could give their younger self, their view for the future of marketing, and much more!

So please make sure to follow and subscribe to my podcast and I hope you enjoy the shows!

The WHY MARKETING Podcast

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