Here's a snippet from the most Recent podcast by Michael Stelzner's on his Show Social Media Examiner found on iTune RSS and Stitcher.

In this episode he covers Social Media ROI and interviews Nichole Kelly a best selling Author who wrote the book "How to Measure Social Media".  

In this snippet they are at the latter part of the interview and  discussing Social Media Tools and Strategy that can be used by anyone running a SMM Campaign

Get a grasp on the what is working and not working and the return the strategy and Marketing channel is generating by implementing the advice Social Media Consultant Nichole Kelly provides in this short snippet 

To Follow Nichole Kelly Find her on Twiter: 

@Nichole_Kelly: https://twitter.com/Nichole_Kelly

For the whole Social Media Examiner Podcast Episode Click Here: 

http://www.socialmediaexaminer.com/?powerpress_pinw=32614-podcast

For the Original Social Media Examiner Blog Post Click Here: 

http://www.socialmediaexaminer.com/measuring-social-media-how-to-determine-your-roi/#more-32614

William Ltaif